Move/ Update Rules and the Printer’s Role
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Transcript of Move/ Update Rules and the Printer’s Role
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Move/ Update Rules and the Printer’s Role
2010 National Postal ForumNashville, April 11 - 14
Greylock AssociatesMichael Winn, President
Printers as “Mail Service Providers”
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The State of the USPS -
Projected $7 billion loss for 2010! Volume continues to decline:
2006 – 212 billion 2007 - 210 billion 2008 - 201 billion 2009 - 177 billion 2010 - 166 billion (projected)
Cost containment efforts – overhead, facilities, etc Labor still approximately 80% of USPS cost!
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What this is all about -
UAA Mail – “Undeliverable As Addressed” UAA Mail – a $1.9 billion expense!! US population is growing, and moving
Approximately 150 million delivery points/ 6 days Do you know how many moves occur each year?
The need is for automation in mail processing Reduce labor expense to process the mail New automation being deployed Example: Flats Sequencing System (FSS)
Automation is dumb! It needs standardization!
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A Bit of Move/ Update History -
First-Class has required Move/ Update since 1997 Enforcement has been spotty
Rule expanded to Standard Mail (letters, flats, etc) Originally proposed several years ago via Federal Register Finalized in 2009 Implemented 1/4/10
What about Periodicals?
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Changing Relationships (The “Old” Days”)
Mail Owner
Mail Service Provider(printer)
USPS
Hand off Hand off
The process was composed of three distinct components, with a “hand off” between each.
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Changing Relationships (The “New” Days)”Challenges and “things to remember”
Customer
Mail Service Provider
USPS
You are the customer’s “agent”!
National Postal Forum
Postal Customer Councils
Focus Group Meetings
$
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What to expect - enforcement
Plenty of questions to be resolved…. Locally – testing on MERLIN
“Input” to database in Memphis “Performance Based Verification” (PBV) Full Service IMB mailings?
Nationally - plenty of questions to be answered Sarbanes – Oxley? (“Revenue Assurance”) Office of the Inspector General (OIG)?
Penalties will be significant!
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References
• USPS “Rapid Information Bulletin Board”• www.usps.gov/ribbs • Quick access to “all things Move/ Update”
• Postal Bulletins, Mail Pro, the DMM Advisory and other USPS publications
• Just about any industry association - PostCom, MFSA, DMA, etc
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Thank You!!
Questions? Comments?
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What is required to earn a certificate? Attend five workshops of the Flats Track for Periodicals,
Catalogs and Printers How do I get my certificate?
Register for your certificate on the National Postal Forum Website before July 31, 2010
www.npf.org Answer the three true/false questions for each of the five
sessions you attended Certificates will be mailed upon certification
Flats Track Certificate Program
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The Questions for this Session -
1. Move/ Update simply means that the mail owner needs to keep the list current with the recipient's address. TRUE!
2. A printer, MSP, is ultimately responsible for the presentation of the mail. TRUE!
3. Move/ Update only applies to First-Class. FALSE!
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APPENDIX