Mother’s Day – April 3rd

− Mothering Sunday was celebrated in Britain beginning in the

17th century – so it’s not just a florist’s marketing genius

− Apprentices and servants would return home for the day to

visit their mothers, often with a “mothering cake” (like a

simnel cake)

− These days, it's one of the biggest holidays for giving gifts,

making long distance telephone calls and sending flowers

− It’s also an opportunity to emotionally engage with a huge

audience of women in the UK and their families

250,000 UK searches…

…are expected for “Mothers Day” with a sharp spike in the week leading up to Mother’s Day, starting up to four weeks before

Search trendsGift ideas, flowers, cards and poems are the top searches, as well as people checking the date

YouTube and Mobile search

also show significant peaks

Most terms are stable year on year, but “Mothers Day Offers” have been growing in popularity

Brand trends

− Mother’s Day is a huge opportunity for manufacturers and retailers of flowers, chocolates, health and beauty

− But it’s also an opportunity for brands to engage: Mothers of all ages

Fathers of young children

Teenagers

Everyone else with a mother!

We’ve got some tactical ideas to use our platforms to support your brands around Mother’s day

Mother’s Day with Google

Date Reminder

− People are asking Google to check the date of Mother’s day

− Give them the option to get a reminder from your brand – free of charge – five days before

− This could be a browser app like a Chrome Extension or as simple as a text message

− Use it to offer a discount or offer for a Mother’s Day gift

Idea Generator

− People are asking Google for help suggesting a present for their mum

− Retail brands could offer help

− Fill in some details about your mum to get a tailored suggestion for a gift

− Link to the nearest store locator or offer online ordering

Company

OFFERSCOMPETITIONINFO

Happy mother’s day...love from Vicky

NEW PRODUCTS

Mother’s Day Messages

− There’s nothing nicer than a home-made card (apart, perhaps from a digital equivalent!)

− Allow people to create a special video message using a custom YouTube gadget on a brand channel

− Users can upload photos from their digital albums, to be automatically edited to music with a personal message

Company

Celebrity Messages− Get a celebrity to record video

messages for mums

− Kids can submit requests in the weeks running up to Mother’s Day

− Use your brand spokesperson or a choice or someone Mum’s going to love

− Use a YouTube masthead, online display and search to generate requests

− Film in one or two days –maybe even live on Mother’s day

− Host the videos on a brand channel and encourage sharing via Facebook and Twitter

Make your mum’s

Mother’s Day...

Company

...with a special message from

Matt Cardle

Mothers’ Day Map

− Use Google maps API to create a Mother’s Day Guide – a map populated with great restaurants and pubs for Sunday lunch, with suggestions for family walks and local entertainment

− Dads can refine the kinds of things Mum might like, and the map would re-populate

Company

Location

Camberley

Pubs

Restaurants

Country walks

Afternoon tea

The first UK Live Interactive YouTube masthead

− On Mother’s Day, create a ticker of live tweets on the YouTube homepage

− Alert the children who have entered a minute before their message is played – so they can get mum to look at the computer

− Build a brand association with Mother’s day by collecting the tweets on a brand channel, along with video messages submitted

Company

Vicky Happy Mother’s

Day Mum. Thanks for

soup and cuddles last

week. Luv u

Ben@ten Sorry I forgot about dinner. Best

mum ever for making me a sandwich

anyway.

To all the mothers of the

world...

Happy Mother’s

Day

Remind the UK!

Don’t forget...

Mother’s Day is in...

THREE DAYS

− It’s hard to believe, but every year thousands of young people forget Mother’s day

− Your brand can save the nation mothers by reminding people using a Google Display Network and YouTube brand blast

− The Google Display Network can reach 84% of the UK online audience

− Or target specific groups, like teenagers and young adults, on gaming and social sites

− Use YouTube in-video overlays while they are watching entertainment content

Don’t forget...

Mother’s Day is in... THREE DAYS

Don’t forget...

Mother’s Day

is in...

THREE

DAYS

Hyperlocal Offers

− Integrate Mobile Display ads with local advertising

− While Dad’s playing Angry Birds, tell him where he can get a Mother’s Day present locally

Don’t forget Mother’s Day

Flowers in your area...

Online Coupon

− Offer Ad Extensions allows you to offer a printable offer with your search ad

− Ideal for retailers or health and beauty brands

Customer searches

for a laptop on a

mobile device

1

Ad for company XYZ

is triggered, along

with its offer

2

Offer expands when the

customer clicks the plus

box

3

Customer stores the

offer via email or SMS

4

Mum’s own TV channel

− Kids can customise a YouTube playlist for mum within their user channel

− Help them pick some TV for her to relax with on Sunday evening

− Include a special Mother’s Day video message, created in a custom brand channel