Moradabad Numaish
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Transcript of Moradabad Numaish
Moradabad Numaish
23rd May – 23rd June, 2008
Company Bagh, Moradabad
Snapshot
Numaish, or Moradabad Krishi Pradarshini is a fair organized by District Krishi Development & Cultural Pradarshini Department
Annual affair – the set-up of Nauchandi moves from Meerut to Moradabad to Aligarh and Agra
Mela is in the heart of Moradabad in Company Bagh Timings – 7 pm to post mid-night The largest fair in the area with the official turn-out
of 25,000 – 30,000 people per day (as per govt. published figures)
Mela highlights
Food – from all over the UP Specialities from all small cities in UP and
surrounding states – brassware from Morababad, Glass from Faizabad, handicrafts from other cities, Chikan from Lucknow etc
Rides of all possible sizes Maut ka kuan A stage on one side with orchestra bands, dancers,
mimics All the elements that make a rural / small-city mela
Participation deal 8 stalls of 8 X 8 given to us FOC, as we provide
them 2 performing artists (at least 1 from Challenge’07)
The 8-stall unit can be branded into “Zee TV ki dhoom”
One month event – we start our activity only from Day-11, so 20-days of activity (the branding will be on from day-1)
The total cost of the activity : Rs. 5 Lac, artists cost extra
Approx 2 Lac non-duplicate footfalls over 20 days, so average cost per contact will be around Rs. 2.5
Activities inside the Zone Division of the stall space into smaller zones, branded with Zee TV
programs Controlled by one male emcee and 10 promoters (security to be
provided by the vendor and local authorities) Separate games in these sub-stalls
Box pyramid (throw ball and break) – can have Zee vamps’ and villans’ pics on the boxes
Ring Throw – the goodies can be our own merchandise Picture cutouts of Zee artists Dulhann Mehndi Stall Jyotish Stall – exclusively for women
Tambola branded with Zee icons Singing competition Aladdin Magic Show
Promotion of this activity
Newspaper inserts / stickers on front page Regular announcements in the mela itself Local tempo-announcements (recorded)
Some pictures…
The ESBE event
Thanks