www.enegociosmba.com, Rubén Darío 6. 35005 Las Palmas de GC, 0034 928.290.848

The Canary Islands as aninternational business

hub for North and WestAfrica

MOOC DOING INTERNATIONAL BUSINESS WITH

NORTH AND WEST AFRICA

MBABUSINESSSCHOOL

www.enegociosmba.com, Rubén Darío 6. 35005 Las Palmas de GC, 928.290.848

PROEXCA, is a public company dependent on the Canary Islands

Government which focuses on the internationalization of theCanary Islands business network and the attraction of investmenttowards the islands. The MBA Business School has been delivering

Business degrees and masters with an international vocationsuccessfully for 34 years, and now introduces this free MOOC:

The Canary Islands as an international business hub for Northand West Africa.

The fundamental objective of this online course is to offer a globalvision on the economy, opportunities and foreign trade in Africa,

developing a business plan by taking advantage of the growingpotential of the northern and western area of the African continentin the short, medium and long term.

The course starts on the 15th of November 2019 and has a durationof 2- 3 weeks spread over 20 hours with 10 hours of tutorials.

MBABUSINESSSCHOOL

MODULES:

There are four specific modules and onefinal module. Each module will close withtips and practical tools on how to dobusiness in North and West Africa. The modules will be videos about: • Globalization and innovation. • Strategies for international markets. • Marketing- international approach. • Finances for international business. Lessons: 20 hoursTutoring: 10 hours.

REQUIREMENTS:

It is aimed at the general public

interested in doing international business,

especially with North and West Africa. 

- Students who want to steer their

professional career towards international

business.

- Professionals and executives who want

to learn more about the African markets

(Northern and Western).

- Unemployed who want to expand their

training and knowledge in the

international business with Africa.

www.enegociosmba.com, Rubén Darío 6. 35005 Las Palmas de GC, 928.290.848

METHODOLOGY:

It is a very practical online courseabout doing international businessin North and West Africa. With apractical case study as evaluation atthe end of each module.Introductory module sets thecontext for doing business in thiscontinent and the final moduleconsists of conclusions and tips.

Certificate: Course participants will receive the Certificateissued by the MBA Business School.

TARGET AUDIENCE:

High level of English, basic knowledgeof business plan, marketing andfinances.

MBABUSINESSSCHOOL

CONTENTS:

www.enegociosmba.com, Rubén Darío 6. 35005 Las Palmas de GC, 928.290.848

0. Introduction. 0.1. The Canary Islands as a platform for international business. 0.1.1. The advantages of the Canary Islands as an international businessplatform for North and West Africa.

0.2. Definition of North and West Africa.

0.2.1. West Africa one of the priority areas of Spanish foreign policy.

0.2.2. ECOWAS The Economic Community of West African States. 0.3. Business opportunities in North and West Africa.

0.4. Market opportunities.0.5. Evaluation: case study.

1. Globalization and innovation. 1.1. Introduction to the African market in terms of innovation andglobalization.

1.2. Effects of globalization and market liberalization on the economy ofAfrica.

1.3. North and West Africa's position in global trade and future prospects.1.4. Presence of supranational institutions such as the World Bank andInternational Monetary Fund (IMF) in Africa and their influence on the Africanmarket.1.5. Cooperation Area of the INTERREG MAC Program 2014-2020.

1.6. Evaluation: case study.

 

2. Strategies for international markets. 2.1. Doing business in Africa from the Canary Islands. 2.2. Study of competing countries regarding the Canary Islands as aninternational business platform.

2.3. PROEXCA, Canary Islands Special Zone (ZEC), Special Fiscal Regime (REF),

Spain Export and Investment (ICEX), Casa África.

2.4. INCOTERMS and international transport2.5. Evaluation: case study.

 

MBABUSINESSSCHOOL

CONTENTS:

www.enegociosmba.com, Rubén Darío 6. 35005 Las Palmas de GC, 928.290.848

3. Marketing- international approach.3.1. Definition, characteristics and main concepts of international marketing.

3.2. The internationalization of companies and the export of products.3.3. The positioning and commercialization of products in the African market.3.4. The needs of the consumer in the African market and especially in Northand West Africa.

3.5. Evaluation: case study.

4. Finances for international business. 4.1. Definition, characteristics and main concepts of international finances4.2. The concepts, principles, methods and tools for international financialmanagement.4.3. Financial instruments of foreign trade.

4.4. Evaluation: case study.

 

5. Conclusions and summary of the modular contents. 5.1. Summary of each module.

5.2. General recommendations.5.3. Final evaluation: case study.

Registration link

MBABUSINESSSCHOOL

www.enegociosmba.com, Rubén Darío 6. 35005 Las Palmas de GC, 928.290.848

TEACHERS:

Minerva PérezFerreras

Borja Blond Arroyabe

Peter Nordgaard

PranavMehta

Jorge FalcónMartínez

MBABUSINESSSCHOOL