Monthly Performance Pack April 2011 - BBC · radio listener’s profile. ... 9 eb ar r ay n l g ep...
Transcript of Monthly Performance Pack April 2011 - BBC · radio listener’s profile. ... 9 eb ar r ay n l g ep...
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Please refer to slide 6 for guide footnotes.
Monthly Performance Pack
April 2011
Dan Maynard, Publicist, BBC iPlayerBBC CommunicationsT. 020 8008 5294 | M. 07912 583654 | E. [email protected]
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Please refer to slide 6 for guide footnotes.
Monthly summary – April 2011
• In April, BBC iPlayer received 141 million total requests for TV and radio programmes across all platforms and devices.
• The new series of Doctor Who delivered the most-requested programme this month, with Russell Howard’s Good News also returning strongly. New drama was also prominent, with The Crimson Petal and Candy Cabs alongside Waterloo Road and Waking The Dead. The main section of Royal Wedding coverage appears in the list, although in total the whole event delivered more than a million requests via BBC iPlayer.
• For radio, World Cup Cricket continued to attract the most requests, along with football, and Radio 1, 2 and 4 programmes on catch-up.
• Live TV viewing via BBC iPlayer made up 14% of all TV requests in April, while live radio listening dropped back slightly to 73%, following the peak in March (which was boosted by Comic Relief and cricket coverage).
Consistent with previous months:
• The profile of BBC iPlayer users is evening out over time in terms of male/female ratio, but remains strongly under-55 in terms of age, which is younger than the typical TV viewer or radio listener’s profile.
• BBC iPlayer is used for TV at roughly the same time of day as linear TV viewing, although there is proportionally more daytime and late-peak use. For radio, BBC iPlayer is used far more in daytime than traditional radio listening, which peaks at breakfast-time.
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IndexPage
Overview for BBC iPlayer across all platforms 4
Monthly requests 7
Average daily requests 8
Average daily users 9
Weekly requests 10
Weekly users 11
Minutes per user per week 12
Top TV programmes 13
Top radio programmes 14
Live vs on-demand 15
Use of BBC iPlayer for TV by time of day 16
Use of BBC iPlayer for radio by time of day 17
Profile of BBC iPlayer users 18
Glossary 19
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Total monthly BBC iPlayer requests across all platformsIncludes Virgin Media
Millions o
f re
quests
16 1827 24 25 25 26 25 26 26 29 28 32 30 33 30 33 31 27 28 28 31 32 32 35 32 38 33
3136
37 37 39 3745 43 45
5360 65
68 69 67 7377
7068 70 66
84 86 90
10194
96
85
1514
15 1516
15
17 16 16
18
1921
20 18 1720
20
1719
2120
24 2324
25
23
25
23
6269
78 7681
76
87 85 87
97
107114
120 116 118123
130
117 114119
114
139 141145
162
148
160
141
Jan 0
9
Feb
Mar
Apr
May
Jun
Jul
Aug
Sept
Oct
Nov
Dec
Jan 1
0
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan-1
1
Feb
Mar
Apr
Virgin Media BBC iPlayer TV requests
Online BBC iPlayer TV requests
Online BBC iPlayer radio requests
BBC iPlayer received 141 million requests for TV and radio programmes, across all platforms in April 2011.
There were measurement problems on 10-11 June which resulted in overcounting on these days.
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Requests for programmes by device typeIncludes Virgin Media
% of requests
The sunny weather and Easter holidays in April resulted in a decrease in requests received across most devices, particularly computers.
(Please note: the sudden increase in mobile requests since March is due to a measurement problem fix.)
NB: There were technical problems measuring iPhone and iPod Touch use over 15 November 2010 to 3 March 2011.
Number of requests (millions)
Virgin Media data arrives later than online stats, therefore the remainder of this report is only for the online BBC iPlayer, available via computer / mobile / games consoles.
5% 5% 5% 5% 5% 5% 4% 3% 4% 3% 5% 5%
71% 73% 73% 70% 69% 71% 71% 73% 72% 72% 72% 70% 68%
7% 7% 6%7% 7% 6% 6% 5% 7% 7% 6% 6% 6%
16% 16% 14% 17% 17% 17% 17% 16% 16% 16% 15% 16% 16%
5%
2%2%1%1%
Apr
10
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan 1
1
Feb
Mar
Apr
6 6 6 6 6 5 5 6 5 8 8
88 9586 80 83 81
99 103 104116
107112
96
98
78 8 7
8 8 10
11
10
9
92020
1719
21
2324
25
23
25
23
65
2 22 3
20
24123
130
117 114119
114
139 141145
162
148
160
141
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan 1
1
Feb
Mar
Apr
Other devices
Virgin Media
Games consoles
Computers
Tablets
Mobile devices
TOTAL
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Please refer to slide 6 for guide footnotes.
Notes on figures in this report
These notes apply to pages 4 to 17 in this pack and should be included as footnotes as relevant when quoting any of these figures. A glossary is on page 19.
• This data is collected via a BBC internal data warehouse (BBC iStats). The methodology adheres to industry standard guidelines as defined by JICWEBs and ABCe, with the exception that the BBC data is based on a 25% sample of users and not 100%. The BBC are working towards 100% sample over the coming months
• In 2009 the BBC refined its methodology for measuring AV requests, so figures for 2007/8 are not comparable. There may be further changes in the data in future releases as we continue to refine the methodology
• Please quote the source of these figures as “BBC iStats”
• Unless specified otherwise, figures include requests for both on-demand catch-up (streams and downloads), or views of live simulcasts
• We cannot report download playback due to data privacy restrictions
• All data is for the UK only and excludes listening outside the UK
• January 09 data excludes 1-4 January 09 since changes were made to the measurement system on 5 January
• This data includes requests via BBC iPlayer on any BBC website – whether on a programme, channel or station page, via the pop-out console, or on the BBC iPlayer website itself
• None of this data following is for the BBC iPlayer on Virgin Media’s TV service - all is for the online BBC iPlayer, available via computer / mobile / games consoles
• This report does not include requests for web-only content (such as online news or sport coverage) – only requests for full-length programmes which have been transmitted on a TV channel or radio station
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31 36 37 37 39 3745 43 44
5360 65 68 69 67
73 7770 68 70 66
84 86 90101
94 9685
1618
27 24 25 25
26 25 26
26
2928
32 30 3430
33
3127 28
29
31 3232
35
3238
33
4754
6361
6561
71 69 71
79
8993101 99 101
104110
10095
9894
115118
121
136
125
134
118
0
25
50
75
100
125
150
Jan 0
9
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan 1
0
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan 1
1
Feb
Mar
Apr
Month
ly R
equests
(m
illions) .
Radio Requests
TV Requests
Monthly BBC iPlayer online requests
In April 2011 BBC iPlayer received a total of 118 million online requests, 85 million TV requests and 33 million radio requests.
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Please refer to slide 6 for guide footnotes.
Average daily requests stood at 3.9m in April 2011 – 1.1 million per day for radio programmes and 2.8 million for TV programmes.
Average daily BBC iPlayer requests
1.1 1.3 1.2 1.2 1.3 1.21.4 1.4 1.5
1.72.0 2.1 2.2
2.52.2
2.4 2.5 2.3 2.2 2.3 2.2
2.7 2.9 2.93.3 3.3
3.12.80.6
0.7 0.9 0.8 0.8 0.8
0.8 0.80.9
0.9
1.0 0.91.0
1.1
1.1
1.0 1.11.0
0.9 0.9 1.0
1.01.1 1.0
1.1 1.11.2
1.1
1.71.9
2.0 2.0 2.1 2.0
2.3 2.22.4
2.7
3.0 3.0
3.2
3.5
3.2
3.5 3.53.3
3.1 3.2 3.1
3.73.9 3.9
4.4 4.54.3
3.9
0
1
2
3
4
5
'Jan-0
9
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
'Jan 1
0
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
'Jan 1
1
Feb
Mar
Apr
Avera
ge D
aily R
equests
(m
illions) .
TV Requests Radio Requests
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Please refer to slide 6 for guide footnotes.
Average daily BBC iPlayer users
April 2011 saw an average of 1.5 million users per day, with 1.2m for TV content only, 0.4m for radio only content and 0.03m using both.
0.50.5 0.5 0.5 0.5 0.5
0.6 0.60.6
0.70.9 0.9 0.9
1.00.9
1.0 1.0 1.00.9 0.9 0.9
1.11.2 1.1
1.31.4
1.31.2
0.00.0
0.0 0.0 0.0 0.0
0.00.0
0.0
0.1 0.10.1
0.1
0.1
0.10.1
0.1
0.0 0.1 0.0
0.10.1 0.1
0.10.1
0.1
0.0
0.30.3
0.3 0.2 0.2 0.3
0.30.3
0.3
0.3
0.3 0.30.3
0.3
0.3
0.30.3
0.3
0.3 0.3 0.3
0.3
0.30.3
0.30.3
0.4
0.4
0.0
0.80.8 0.8 0.8 0.8 0.8
0.9 0.9
1.0
1.1
1.2 1.21.3
1.41.3
1.31.4
1.3
1.2 1.21.3
1.51.5 1.5
1.71.8
1.7
1.5
0.0
0.2
0.4
0.6
0.8
1.0
1.2
1.4
1.6
1.8
Jan-0
9
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan-1
0
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan-1
1
Feb
Mar
Apr
User
agents
(m
illions) .
Users of Radio Only
Users of Both
Users of TV Only
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Please refer to slide 6 for guide footnotes.
21.1 20.919.5 18.8
20.4 19.4 20.2 19.6
22.4 22.4 22.7 23.3 23.0 23.3 23.1 22.624.5
21.8 22.123.2
21.320.0 19.2
20.318.8
21.1
7.3 7.5
7.1 7.8
8.6
7.87.9
6.1
5.48.1 8.1 7.9 8.1 8.2 7.7 8.0
7.8
8.2 8.4
9.2
8.6
8.38.5
8.3
7.4
6.9
28 28
27 27
29
2728
26
28
31 31 31 31 3231 31
32
30 31
32
30
28 2829
26
28
0
5
10
15
20
25
30
35
'01-N
ov
08 N
ov
15 N
ov
22 N
ov
29 N
ov
06 D
ec
13 D
ec
20 D
ec
27 D
ec
03 J
an
10 J
an
17 J
an
24 J
an
31 J
an
07 F
eb
14 F
eb
21 F
eb
28 F
eb
07 M
ar
14 M
ar
21 M
ar
28 M
ar
04 A
pr
11 A
pr
18 A
pr
25 A
pr
Weekly
Requests
(m
illions) .
TV Requests Radio Requests
Weekly BBC iPlayer requests - latest 6 months
Weekly requests in April varied across the month, with the warm weather across the Easter week (18-24 April) resulting in the lowest request numbers since before Christmas. However the Royal Wedding in the last week of the month caused an uplift.
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Please refer to slide 6 for guide footnotes.
4.7 4.7 4.5 4.2 4.3 4.2 4.4 4.44.9 4.7 4.8 4.9 5.1 5.1 5.3 5.1 5.3
4.9 4.9 5.04.7 4.7 4.6 4.7
4.44.9
0.4 0.40.4
0.40.5
0.40.4 0.4
0.40.5 0.5 0.4
0.5 0.5 0.40.4
0.5
0.5 0.5 0.50.4 0.3 0.2 0.2
0.2
0.2
1.1 1.21.1
1.2
1.5
1.21.3 1.0
1.0 1.3 1.3 1.21.3 1.3 1.2 1.3
1.2
1.3 1.31.5
1.21.9
1.7 1.6
1.4
1.4
6.3 6.36.0 5.9
6.3
5.96.1
5.8
6.36.6 6.6 6.6
6.8 6.9 6.9 6.87.0
6.7 6.77.0
6.4
6.86.5 6.5
6.0
6.5
0
1
2
3
4
5
6
7
8
'01-N
ov
08 N
ov
15 N
ov
22 N
ov
29 N
ov
06 D
ec
13 D
ec
20 D
ec
27 D
ec
03 J
an
10 J
an
17 J
an
24 J
an
31 J
an
07 F
eb
14 F
eb
21 F
eb
28 F
eb
07 M
ar
14 M
ar
21 M
ar
28 M
ar
04 A
pr
11 A
pr
18 A
pr
25 A
pr
User
agents
(m
illions) .
Users of Radio Only
Users of Both
Users of TV Only
Weekly BBC iPlayer users – latest 6 months
Weekly user numbers in April mirrored the trend of requests, dropping notably in the Easter holiday week to 6m.
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Please refer to slide 6 for guide footnotes.
0
50
100
150
200
250
'31-M
ay
07 J
un
14 J
un
21 J
un
28 J
un
05 J
ul
12 J
ul
19 J
ul
26 J
ul
02 A
ug
09 A
ug
16 A
ug
23 A
ug
30 A
ug
06 S
ep
13 S
ep
20 S
ep
27 S
ep
04 O
ct
11 O
ct
18 O
ct
25 O
ct
01 N
ov
08 N
ov
15 N
ov
22 N
ov
29 N
ov
06 D
ec
13 D
ec
20 D
ec
27 D
ec
03 J
an
10 J
an
17 J
an
24 J
an
31 J
an
07 F
eb
14 F
eb
21 F
eb
28 F
eb
07 M
ar
14 M
ar
21 M
ar
28 M
ar
04 A
pr
11 A
pr
18 A
pr
25 A
pr
Avera
ge w
eekly
min
ute
s s
tream
ed p
er
user
.
TV minutes Radio minutes
Requests and average minutes per user per week
On a weekly basis in April, each user of TV on BBC iPlayer requested, on average, just over 4 programmes, and streamed over an hour of TV content. Each weekly user of radio content requested over 4 programmes, and streamed just over two hours of radio content. TV time per user length increase in the last week of April, boosted by the coverage of the Royal Wedding.
(We are investigating the recent dip in radio durations, which may be due to measurement problems following the launch of RadioPlayer.)
Average weekly minutes streamed, per user, per week
Latest monthly average
= 136 minutes
Latest monthly= 74 minutes
Christm
as 2
010
* This sudden declineis being investigated
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Please refer to slide 6 for guide footnotes.
BBC iPLAYER TOP 20 TV EPISODES – ALL
BBC iPlayer - top 20 TV episodes, April 2011
Total requests per episode
1 Doctor Who Series 6 Episode 1 1,379,000
2 EastEnders 15/04/11 841,000
3 Russell Howard's Good News S4 Episode 4 660,000
4 Waterloo Road Series 6 Episode 20 631,000
5 EastEnders 14/04/11 621,000
6 EastEnders 18/04/11 619,000
7 Russell Howard's Good News S 4 Episode 2 614,000
8 EastEnders 19/04/11 608,000
9 Louis Theroux America's Most Hated Family 580,000
10 The Royal Wedding Part 2: Episode 2 578,000
11 EastEnders 12/04/11 565,000
12 Russell Howard's Good News S4 Episode 5 563,000
13 EastEnders 21/04/11 522,000
14 EastEnders 22/04/11 514,000
15 EastEnders 05/04/11 501,000
16 Russell Howard's Good News S4 Episode 3 494,000
17 EastEnders 08/04/11 494,000
18 EastEnders 01/04/11 483,000
19 EastEnders 11/04/11 477,000
20 EastEnders 07/04/11 467,000
BBC iPLAYER TOP 20 TV EPISODES
– MOST-REQUESTED EPISODE PER SERIESTotal requests per episode
1 Doctor Who Series 6 Episode 1 1,379,000
2 EastEnders 15/04/11 841,000
3 Russell Howard's Good News S4 Episode 4 660,000
4 Waterloo Road Series 6 Episode 20 631,000
5 Louis Theroux America's Most Hated Family 580,000
6 The Royal Wedding Part 2: Episode 2 578,000
7 The Crimson Petal and the White Episode 1 465,000
8 Have I Got News for You Series 41 Episode 1 414,000
9 Michael McIntyre: Live and Laughing 22/08/09 350,000
10 Candy Cabs Episode 1 322,000
11 Waking the Dead Series 9 Waterloo Part 1 298,000
12 F1 2011 The Chinese Grand Prix 17/04/11 297,000
13 Legally Blonde 16/09/09 297,000
14 Top Gear Series 14 Episode 3 273,000
15 MasterChef Series 7 Episode 10 269,000
16 Filthy Cities Medieval London Episode 1 264,000
17 White Van Man Episode 4 264,000
18 Apocalypto 14/02/10 239,000
19 QI Series 7 Episode 16 212,000
20 Fanny Hill Episode 1 190,000
The first episode in the new series of Doctor Who was the most requested programme this month, with Russell Howard’s Good News also returning strongly. New drama was also prominent, with The Crimson Petal and Candy Cabs alongside Waterloo Road and Waking The Dead. The main section of Royal Wedding Coverage appears once in the list, although in total the whole event delivered 1.2 million requests via BBC iPlayer.
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Please refer to slide 6 for guide footnotes.
BBC iPLAYER TOP 20 RADIO EPISODES – ALL
BBC iPlayer - top 20 radio episodes, April 2011
BBC iPLAYER TOP 20 RADIO EPISODES
– MOST-REQUESTED EPISODE PER SERIES
Total requests per Ep
1 World Cup Cricket India v Sri Lanka 133,000
2 5 live Champ Lge ManU v Chelsea 12/04/11 127,000
3 The News Quiz Series 74 Episode 1 96,000
4 5 live Champ Lge Schalke 04 v ManU 26/04/11 94,000
5 The Unbelievable Truth Series 7 Episode 1 89,000
6 Ken Bruce 01/04/11 87,000
7 The Chris Moyles Show 04/04/11 83,000
8 The Chris Moyles Show 19/04/11 83,000
9 The Unbelievable Truth Series 7 Episode 2 82,000
10 The News Quiz Series 74 Episode 2 81,000
11 The Unbelievable Truth Series 7 Episode 3 79,000
12 Greg James 01/04/11 76,000
13 5 live Sport 20/04/11 75,000
14 Fearne Cotton 13/04/11 75,000
15 5 live Champ Lge Real Madrid v T’ham 05/04/20 75,000
16 The Chris Moyles Show 08/04/11 73,000
17 Desert Island Discs Martin Sheen 03/04/2011 72,000
18 Fearne Cotton 08/04/11 71,000
19 The Chris Moyles Show 11/04/11 66,000
20 The Chris Moyles Show 07/04/11 65,000
Total requests per Ep
1 World Cup Cricket India v Sri Lanka 133,000
2 5 live Champ Lge ManU v Chelsea 12/04/11 127,000
3 The News Quiz Series 74 Episode 1 96,000
4 The Unbelievable Truth Series 7 Episode 1 89,000
5 Ken Bruce 01/04/11 87,000
6 The Chris Moyles Show 04/04/11 83,000
7 Greg James 01/04/11 76,000
8 5 live Sport 20/04/11 75,000
9 Fearne Cotton 13/04/11 75,000
10 Desert Island Discs Martin Sheen 03/04/11 72,000
11 The Now Show 08/04/11 65,000
12 Steve Wright in the Afternoon 01/04/11 56,000
13 The Official Chart with Reggie Yates 03/04/11 55,000
14 5 live Prem Lge Newcastle v ManU 19/04/11 53,000
15 Pete Tong R1's Celebration Episode 2 53,000
16 Huw Stephens 18/04/11 50,000
17 Scott Mills 01/04/11 49,000
18 Adam and Joe 02/04/11 47,000
19 Annie Mac 01/04/11 47,000
20 Football 17/04/11 43,000
World Cup Cricket India v Sri Lanka was the most requested radio programme this month, closely followed by coverage of the Champion’s League Manchester United v Chelsea match. The News Quiz, The Unbelievable Truth, Ken Bruce and The Chris Moyles Show also all performed well this month.
15
Please refer to slide 6 for guide footnotes.
Requests by on-demand catch-up vs live simulcast
TV Requests Radio requests
Live TV viewing via BBC iPlayer made up 14% of all TV requests in April, while live radio listening dropped back slightly to 73%, following the peak in March (which was boosted by Comic Relief and cricket coverage).
92 92 92 92 90 86 90 92 90 89 87 87 88 85 85 86
8 8 8 8 10 14 10 8 10 11 13 13 12 15 15 14
Jan 1
0
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan-1
1
Feb
Mar
Apr
Simulcast
On-demand
26 30 28 29 29 30 32 31 29 28 27 26 28 26 25 27
74 70 72 71 71 70 68 69 71 72 73 74 72 74 7375
Jan 1
0
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan-1
1
Feb
Mar
Apr
Simulcast
On-demand
16
Please refer to slide 6 for guide footnotes.
BBC iPlayer – use for TV by time of day, April 2011
Internet and TV usage patterns by time of day
(scales adjusted for comparison)
06:0
0
07:0
0
08:0
0
09:0
0
10:0
0
11:0
0
12:0
0
13:0
0
14:0
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15:0
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16:0
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19:0
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20:0
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23:0
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00:0
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01:0
0
02:0
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03:0
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04:0
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TV viewers
BBC iPlayer TV requests
Internet users (any website)
The scale for each line on this graph is different – traditional TV viewing is far higher than BBC iPlayer use. However it shows the relative usage pattern by time of day – with BBC iPlayer use (for TV) being closer to the pattern of TV viewing, than of internet use, with proportionally more viewing in daytime and late peak.
TV peak – 26.3 millionBBC iPlayer peak – 293,000
Internet peak – 28.8 million
Sources – TV from BARB April 2011, internet from Nielsen March 2011, BBC iPlayer from BBC iStats April 2011 - see footnotes on final page for more detail
Note
: e
ach lin
e h
as a
very
diffe
rent
scale
(see p
eaks)
17
Please refer to slide 6 for guide footnotes.
BBC iPlayer – use for radio by time of day, April 2011
Internet and radio usage patterns by time of day
(scales adjusted for comparison)
06:0
0
07:0
0
08:0
0
09:0
0
10:0
0
11:0
0
12:0
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13:0
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14:0
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01:0
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02:0
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03:0
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04:0
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05:0
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Radio listeners
BBC iPlayer requests for radio
Internet users (any website)
Radio peak – 14.7 million
BBC iPlayer peak – 84,000
Internet peak – 28.8 million
The scale for each line on this graph is different – traditional radio listening is far higher than BBC iPlayer use. However it shows the relative usage pattern by time of day – with BBC iPlayer use (for radio) being in-between the pattern of radio listening and internet use, with proportionally more listening in daytime and evening compared with the traditional linear breakfast peak.
Note
: e
ach lin
e h
as a
very
diffe
rent
scale
(see p
eaks)
Sources – radio from RAJAR Q4 2010, internet from Nielsen March 2011, BBC iPlayer from BBC iStats April 2011 - see footnotes on final page for more detail
18
Please refer to slide 6 for guide footnotes.
BBC iPlayer use by demographic
The profile of users of the BBC iPlayer is measured on a monthly survey of 700 UK adults. The gender profile is stable with a slightly male skew, and most users are aged under 55 years.
57 52 48 49
43 48 52 51
Users of PC
iPlayer
All broadband
users
All TV viewers All radio
listeners
Women
Men
42 3729 32
43
41
35 35
1523
35 34
Users of PC
iPlayer
All broadband
users
All TV viewers All radio
listeners
55+
35-54
15-34
Gender Age
User profiles - TV from BARB (Q4 10), radio from RAJAR (Q4 10), broadband from TNS survey 2000 adults (Sep 09)
7063 59 59 57 56 58 57 57 57 57
3137 41 41 43 44 42 43 43 43 43
0%
20%
40%
60%
80%
100%
Jan-
Mar
08
Jul-
Sep
Jan-
Mar
09
Jul-
Sep
Jan-
Mar
10
Jul-
Sep
Women
Men
38 38 41 43 45 43 43 42 44 42 44
39 4342 41 39 41 42 43 40 38
21 20 16 16 17 16 15 15 20 18 18
37
0%
20%
40%
60%
80%
100%
Jan-
Mar
08
Jul-
Sep
Jan-
Mar
09
Jul-
Sep
Jan-
Mar
10
Jul-
Sep
55+
35-54
15-34
19
Please refer to slide 6 for guide footnotes.
Glossary
Stream – click to play instantly
Download – save to your computer to play laterWe cannot report on playback of downloads due to technical and data privacy restrictions
Users – a count of computer browsers accessing the online BBC iPlayer serviceSo please note: if someone has a different computer at work and at home, they are counted twice. If a family watches on a computer together, only one browser is counted. This is the industry-standard way of counting “users” or “visitors” to websites.
Requests – number of successful requests to stream or download a programmeWe only count successful requests, where a stream or a download actually start, rather than “clicks” which can be repeated if the user does not see an immediate reaction on the website.
Catch-up / on-demand – programmes requested after they have gone out on “normal” TV/radio channels and are available on BBC iPlayer
Live / simulcast – streaming of live TV channels / radio stations on the website, at exactly the same time as broadcast on “normal” TV / radio
Special footnotes for slides showing data for time of day
TV data – BARB average audience, live overnights, by hour, all individuals aged 4+, Total TV
Radio data - RAJAR average audience, by hour, all adults 16+, all radio stations
BBC iPlayer - average requests, by hour, all programmes, stream & downloading, live and on-demand, UK only
Nielsen – user numbers, aged 2+ based on internet population estimate of 38 million individuals