Global Automakers Monthly Market Report for September 2013

October 21, 2013 | Washington, D.C.

Segment Shares of Total Industry Share as a segment % of total automobile industry

Source: Ward’s Automotive Reports

Up from August, large pickup sales moved to 12.4% of total auto sales in September, while CUVs held steady at 25%. The increase in large pickup sales reduced the share-hold of small cars, midsize cars and CUVs to 63% of total industry sales last month.

September 2013

Small Car, 19.1%

Midsize Car, 19.1%

Large Car, 1.8% Luxury Car,

8.8%

CUV, 25.0%

SUV, 6.7%

Small Van, 3.9%

Large Van, 1.6%

Small Pickup, 1.5% Large Pickup,

12.4%

Segment Shares of the Car Market Share as a % of total passenger car market

Source: Ward’s Automotive Reports

Luxury cars grew to 18% of the passenger car market, chipping away at the other segments. However, small and midsize cars continue to dominate passenger car sales.

September 2013

Small Car 39.1%

Midsize Car 39.2%

Large Car 3.8%

Luxury Car 18.0%

Segment Shares of Light Truck Market Share as a % of total light truck market

Source: Ward’s Automotive Reports

CUV sales dipped slightly from August to 51.2%, yet they still hold more than half of the light truck market. Large pickups carved out one-fourth (25.5%) of this segment’s total sales in September, rising from 23.8% in August.

September 2013

CUV, 51.2%

SUV, 13.7%

Small Van, 8.1%

Large Van, 3.3%

Small P/U, 3.1%

Large P/U, 25.5%

Percentage of Total Industry by Vehicle Segment

Source: Ward’s Automotive Reports

September saw a sales slowdown, reaching levels on par with January and February sales (typically slower times of year). Despite the fluctuating sales, the split between passenger car and light truck sales remain close to a 50/50 divide.

September 2013

Vehicle Type Current Month

Previous Month

YTD 2013

YTD 2012

All Cars 48.79% 49.00% 49.63% 50.92%

All Light Trucks 51.21% 51.00% 50.37% 49.08%

Percentage of Total Industry by Advanced Technology

Source: Ward’s Automotive Reports

September 2013

Electric vehicles have seen wider consumer adoption over the last year with more all-electric models being offered from various manufacturers. While trailing August’s sales numbers, EV’s in September 2013 grew by 169% over sales the same month in 2012.

Vehicle Type Current Take %

Year Ago Take %

September ‘13 Units

September ‘12 Units

Y/Y Unit Change

Hybrid 2.95% 2.94% 33,576 34,835 1,259

Plug-in Hybrid

0.41% 0.38% 4,618 4,503 115

EV 0.31% 0.11% 3,517 1,306 2,211

CNG 0.01% 0.01% 105 130 25

Clean Diesel 1.10% 0.93% 12,504 11,033 1,471

Advanced Technology Vehicle Sales

Source: HybridCars.com Market Dashboard

September 2013

Not much happened between August and September for ATVs; however, the year-to-date figures show an upward trend for hybrids, PHEVs, electric vehicles and diesels.

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50,000

100,000

150,000

200,000

250,000

300,000

350,000

400,000

450,000

September 2012 September 2013 YTD 2012 YTD 2013

Hybrid

Plug-in Hybrid

EV

CNG

Diesel

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