PowerPoint Presentation

MONDAY, JANUARY 14DO NOW:There are a plethora of important issues that exist in our worldissues that range from wearing uniforms in public schools to establishing laws that limit gun control. Some of these issues are controversial and widely talked about. And there are others that, although of great importance to some, they are not, for whatever reason, known to a large audience.

Carefully reflect on some issues that either have significance to you or are important to society as a whole. Make a list of at least 5 topics/issues that you would be interested in learning more about and sharing with others.

Mon. , Jan. 14, 2013Project Introduction How can I brainstorm about important issues to use for a project ?

Dont forget to section this space off!Do Now: List of Important Issues

TODAY:CBA #2 CorrectionsIntroduction to Project

What You Need: pen/pencil notebook your brain!

REMINDERS:Copy your EQ in your agenda everyday!Vocab quiz #12 on Thurs.Panther Prep is every Wed.Dont forget to take Cornell Notes every night!

Lets take a look at:

REVIEWING CBA #2ACBDDAACC D

21. A22. C23. C24. C25. D26. D27. A28. B29. D30. B

11. A12. D13. D14. C15. C16. B17. B18. D19. D20. C

WELCOME TO YOUR

Th nk, Inc.CAMPAIGN

View this video for a preview: http://animoto.com/play/YRDQ0jgAqgEYQCO0URYfQw

Th nk, Inc.Who? You OR you and one partnerWhat? Use persuasive techniques to: 1.) develop a position on a topic, 2.) create a print advertisement and3.) create a public service announcementWhen? the next 4-5 weeksWhere? from the classroom, library, and homeWhy? To understand how persuasive techniques are used in a variety of mediums all the way to the premiere of your PSA on THE BIG SCREEN

Lets take a look at:

TODAYS DO NOW RESPONSES

Mon. , Jan. 14, 2013Project Introduction How can I brainstorm about important issues to use for a project ?

Dont forget to section this space off!Do Now: List of Important Issues 3rd/4th

STUDENT RESPONSES TO IMPORTANT ISSUES OF TODAY:

Share your responses and listen to your peers responses to the DO NOW.As we discuss some of the topics shared, add to your list any new and/or interesting topics that you would like to consider for your campaign.School ids with trackingGlobal warmingBullyingHigh schoolBeing fairly short benefits of being shortChewing gum in schoolLack of reading with young kidsGay marriages for or against?Not going to collegeBig Bang TheoryAnimal abuseUniforms in public school clothes express individualitySeeing teachers more than family reduce # of hours of school during the week; changing scheduleDrunk drivingLimits on gun useCancerEndangered species end pollution to save animalsMaking winter break longer/summer shorterChildhood obesityNatural resources use alternative energy Drug abuse abuse of prescription medicinePreservatives in foods that lead to diseasesCollege football players in video gamesPay raise for teachersStop smokingAlcohol allowed for some (who need it?)Ending world hungerLimit use of sleeping pillsViolence in video gamesRewards for matriculating through grade school

Mon. , Jan. 14, 2013Project Introduction How can I brainstorm about important issues to use for a project ?

Dont forget to section this space off!Do Now: List of Important Issues 1st/7th

STUDENT RESPONSES TO IMPORTANT ISSUES OF TODAY:

Share your responses and listen to your peers responses to the DO NOW.As we discuss some of the topics shared, add to your list any new and/or interesting topics that you would like to consider for your campaign.NFL and opinions about Matt SchaubAnimal rescue/abuseFlu vaccinationsUsing steroids for professional gain/Lance ArmstrongChild abuseCrises in collegesSelf defense in schoolCivil wars/child warriorsGun controlPoachingEvolutionSchool safetyDrug dealingTeen suicideChild hungerHuman traffickingTeen drug abuseBullyingBounty suspensionsObesityPublic violenceTwinkiesSecurityPresidential failureEating disordersEnding terrorismAbortion is wrongMore rehabilitation programs for the homelessSecuring borders from illegal aliensPreventing knock-offs of goods

TUESDAY, JANUARY 15DO NOW:What catches your attention when you see/hear a persuasive advertisement? What kinds of verbal messages catch your interest? Use complete sentences to give your response.

Tues. , Jan. 15, 2013Target Audience How important is a target audience in a persuasion campaign?

Dont forget to section this space off!Do Now:

TODAY:Notes on Target AudiencesAd Campaign ReviewWhat You Need: pen/pencil notebook your brain!

REMINDERS:Copy your EQ in your agenda everyday!Vocab quiz #12 on Thurs.Panther Prep is every Wed.Dont forget to take Cornell Notes every night!IDENTIFYING A TARGET AUDIENCE:

When directing a campaign or message toward the target audience, there are some very important details to take into consideration.

Tues. , Jan. 15, 2013Target Audience How important is a target audience in a persuasion campaign?

Do Now:

IDENTIFYING A TARGET AUDIENCE:Demographics: age, gender, race, religion, classHot button issuesIncome/Education levelJob statusMarital or family statusPsychographics: lifestyle, hobbies, values, behaviors, attitudes, interests

People in your target audience may not be exactly the same for each category, but they should be fairly similar and have something in common.

What do these images/words have in common?How are they different?

What are some of the categories that would be used to connect a target audience to these images/words?

What product do you think would incorporate these images into an ad campaign?

NOW, seeing the same images in a different way, what product ad campaign do you think these would be incorporated in?

These images/words were a part of a Sharpie ad campaign.Where do you think you would specifically find these two ads? Why?

These are also ads from the same campaign. What message do you think the company wants the target audience to connect to? Why?

Ad #1: https://www.youtube.com/watch?v=8j7dAEWvNss

Ad # 2: https://www.youtube.com/watch?v=Zeh9K_jR1UU

Lets look at some other examples from Sharpie

Mr. Wise-g(eye) saysLets take a look at:

A NEW YORK TIMES ARTICLE ABOUT THE 2011 SHARPIE CAMPAIGNA Sharpie Campaign, Aimed at Teenagers, Urges Self-Expression article:

Anchor tab this into your notebook, and put the header as Behind the Sharpie Ad CampaignAfter reading the article, write 1 QCR.What was most interesting about this article?What kind of information can you use from this article to help you with your persuasive campaign?How does this article show the importance of understanding the target audience? July 26, 2011A Sharpie Campaign, Aimed at Teenagers, Urges Self-ExpressionBy JANE L. LEVERESHARPIE, whose permanent markers were immortalized by NFL receiver Terrell Owens when he pulled a Sharpie out of his sock to sign a football after scoring a touchdown, is turning to more minor celebrities to promote its products. The marker company is officially introducing a revamped Web site on Wednesday as part of its 2011 back-to-school marketing campaign, which also features avid, though lesser-known, Sharpie fans, and urges consumers to start something with its products. Directed at teenagers, the campaign also includes new print, TV, Internet and cinema advertising, extensive use of social media, and new packaging, markers and colors. Sharpie, introduced in 1964 by the writing instrument manufacturer Sanford, is part of the office products business unit of Newell Rubbermaid. According to Budd Bugatch, who follows Newell Rubbermaid for Raymond James, it is the leading permanent marker and highlighter brand in the United States with a 60 percent share of the market. Back-to-school sales are vital for these products. Jason Gere, who follows Newell Rubbermaid for RBC Capital Markets, estimated that 27 percent of sales of all Newell Rubbermaid office products which also include Rolodex and Paper Mate, Parker and Waterman writing instruments occur in the third quarter, during the months of July, August and September. He said this figure was even higher for Sharpie. The new campaign, created by the Chicago office of Draftfcb, part of the Interpublic Group of Companies, expands on a theme to uncap whats inside introduced by the agency in 2009. Sharpie can be a catalyst for self-expression, and the new campaign is an evolution of this concept, said Gigi Carroll, senior vice president and creative director of Draftfcb in Chicago..

Lets take a look at:

DEVELOPING YOUR IDEAS AND TARGET AUDIENCE FOR YOUR THINK, INC. CAMPAIGNTh nk, Inc.Day 1:

Decide whether you will work individually or with a partner. If you are working with a partner, change seats so that the two of you are sitting next to each other. CHOOSE WISELY!

Discuss the list of brainstormed topics/issues that you came up with yesterday.

Begin narrowing down your options to a few topics that you would seriously be interested in working on.WEDNESDAY, JANUARY 16&THURSDAY, JANUARY 17

Wed. , Jan. 16, 2013Faulty Reasoning How is information contrived in the media?

Do Now:My definitionbandwagonrepetitionplain folksglitteringname callingsnobtestimonialtransfer

TODAY:notes on persuasive techniquesbrainstorm project ideas and develop target audience

What You Need: pen/pencil notebook your brain!REMINDERS:Copy your EQ in your agenda everyday!Vocab quiz #12 on Thurs.Panther Prep is every Wed.Dont forget to take Cornell Notes every night!Review question(s):DO NOW:Read each word above.

Think about what the word means to you.

Write each word and your definition of the word.

Mr. Wise-g(eye) saysLets take a look at:

WHAT PERSUASIVE TECHNIQUES ARE USED FOR

Wed. , Jan. 16, 2013Faulty Reasoning How is information contrived in the media?

Do Now:My definitionbandwagonrepetitionplain folksglitteringname callingsnobtestimonialtransfer

TODAY:notes on persuasive techniquesbrainstorm project ideas and develop target audience

What You Need: pen/pencil notebook your brain!REMINDERS:Copy your EQ in your agenda everyday!Vocab quiz #12 on Thurs.Panther Prep is every Wed.Dont forget to take Cornell Notes every night!Persuasive techniques are used to: grab the target audiences attention establish credibility and trust get the target audience to desire the product motivate the target audience to do something regarding the productReview question(s):

Mr. Wise-g(eye) saysLets take a look at:

Todays DO NOW

Tues., Jan. 16, 2013Faulty Reasoning How is information contrived in the media?

Dont forget to section this space off!TEXT TO TALK: DO NOW RESPONSESWith your partner, share your definitions for the list of words.If you feel the need to amend your definition, you may do so.After you have discussed these terms, share your response to the following question:What do you need in order to make an informed decision when it comes to making a decision about: a cell phone, a school, a friend, a charity, or a political candidate?

Persuasive techniques are used to: grab the target audiences attention establish credibility and trust get the target audience to desire the product motivate the target audience to do something regarding the productDo Now:My definitionbandwagonrepetitionplain folksglitteringname callingsnob testimonialtransfer

Review question(s):What is faulty reasoning?It is the use of information (or lack thereof) to arrive at or lead to an illogical conclusion.

Mr. Wise-g(eye) saysLets take a look at :

PERSUASIVE TECHNIQUES THAT USE FAULTY REASONING

(BACK SIDE)NOTES ON PERSUASIVE TECHNIQUESNotes on Persuasive Techniques That Use Faulty ReasoningAs we review the following slides, write down the name of each technique and the details about it in a list formbandwagon

persuades the audience to jump on board simply because everyone else is doing it

RepetitionRepetitionRepetitionthe use of repeated words or phrases in order to drive home a message to the audience

plain folks.a way to connect to the audience by using average people who are like they are (the audience) as far as looks, lifestyle, beliefs, etc.

glittering generalities

words that grab the attention of the audience in a positive way, but offer no substance

name callinguses negative ideas to make the audience reject the person or the idea on the basis of the negative idea

We know. We know. Pick on someone our own size.

snob appealmaking the audience feel as though they are better than otherstestimonialrelies on the support of a celebrity, expert, or satisfied customer

transfer connects a product, candidate, or a cause with a positive image

Mr. Wise-g(eye) saysLets take a look at :

ANALYZING FAULTY REASONING IN A CAMPAIGN USING PRINT AND COMMERCIAL ADS

Thurs., Jan. 17, 2013 Analysis of Faulty Reasoning SKECHERS AD CAMPAIGN

Dont forget to section this space off!SKECHERS AD CAMPAIGN:On the next clean page, record this header.Write down your observations about the print ad shown on the next slide.Watch the two videos (the links are on the next slide) and record any observations that you make about the presentation of the product and/or techniques used. Afterwards, share your observations with your partner.

Review question(s):Observations about the print adObservations about the commercial1. Make 3 observations about this ad and record them in your notebook.

2. THINK about what the claim is (what does the company want you to think/do).3. THINK about what technique(s) is (are) being used for this ad.4. THINK about how this is an example of faulty reasoning.Now, lets look at the commercial advertisement for this product. Record your observations about the commercials in your notebook.

http://www.youtube.com/watch?v=71cvCXp8_Tk

http://www.youtube.com/watch?v=Hs_dKFuIEF0

Thurs., Jan. 17, 2013 Analysis of Faulty Reasoning SKECHERS AD CAMPAIGN

Dont forget to section this space off!ARTICLE ABOUT THE SKECHERS AD CAMPAIGN:Receive a handout and(a) fold it in half, (b) anchor tab,(c) and paste it onto this page so that when you flip it up, your observations may still be seen on your notebook paper.2. Read the article with the class and answer the questions that follow on the handout. We will discuss your responses together.

Review question(s):Observations about the print adObservations about the commercial

Th nk, Inc.Day 2:

Continue with your discussion on the topics/issues that you would like to focus on.Once you narrow down your topic, begin developing the demographics for your target audience. FRIDAY, JANUARY 18

Fri. , Jan. 19, 2013Project Information What clarification do I need for my campaign project?

TODAY:Finalize project ideas and develop target audienceWhat You Need: pen/pencil notebook your brain!REMINDERS:Copy your EQ in your agenda everyday!Panther Prep is every Wed.Dont forget to take Cornell Notes every night!Review question(s):DO NOW:Receive a packet from Mrs. C.

PUT YOUR NAME AT THE TOP OF THE PACKET.

Read through the packet, and record any questions that you have.

We will spend some time going over this packet thoroughly before you begin working on your campaign.

Mr. Wise-g(eye) saysLets take a look at :

NOTES ON RESEARCH(an example will not be shown on this lesson presentation)

Mr. Wise-g(eye) saysLets take a look at :

THE PROJECT PACKET(an example will not be shown in this lesson presentation)

Mr. Wise-g(eye) saysLets take a look at :

THE THINK, INC. CAMPAIGN DAY 3Th nk, Inc.Day 3:

Make a final decision on your topic and the position that you will take on the topic.Make a rough list of the demographics of your target audience.Get Mrs. C. to approve your topic and review your demographics.Once you get approval, fill out the appropriate boxes for this information in your packet.Receive an iPad (one per pair) from Mrs. C and begin using the internet to do research. Information that you think that you will use, record that on your citation sheet in your packet. Each person needs to do this.