Momo #33 - Mobile at IMD
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Momo #33 - IMD presentation
Transcript of Momo #33 - Mobile at IMD
IMD – World Class Business School!!• 300+ executive education programs per year!• 7000+ participants per year!
• Program Types!– Year-long, mostly on campus (MBA)!– Year-long, mostly off-campus, distance learning (EMBA)!– Mid-length: 5 week modules on campus!– Short: 2-14 days, usually on campus!– Client company custom courses!
IMD Mobile: Oct 2012!! ! ! ! ! ! ! ! ! !Smartphone and iPad!!• General IMD news and “shop front” !• Alumni directory!
• ! ! ! ! !iPad only!!• Course delivery: calendar, content, contacts, discussion forum!
iPads Have Replaced Paper in Education at IMD! !
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Our Journey…!
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Why use iPads?!Initial Driving Factors for IMD!• We used a LOT of paper!• Up to 1000 sheets per week per person!• 50 Tonnes per year total consumption!
• Longstanding desire for e-Reader solution!
• Nothing really feasible until the iPad!
• Total paper usage by IMD – now less than half 2009 levels!
Limitations of Paper!
• Bulky, heavy, hard to handle!• Labour intensive preparation!• Cost – handling, printing, shipping!
• Hard to personalize!• Hard to update and change!
• Text and static graphics only!• Non-interactive!
!
• Simple and fast distribution of documents!
• Changes to schedule, changing streams!
• Participant generated content!
• Communication & Networking!
• Multimedia Content!
• Voting, Surveys!
• Web and app connectivity!
Adding Value: Interactive and Dynamic!
Taking the Leap!• Dec 2009: Go Paperless in 2010!
• Orchestrating Winning Performance!– Business education event of the year!– 6 days !– 450+ participants!– 140 sessions!– 30 stream choices!– 1000+ pages of documentation!– Networking between participants!
– Start 20th June 2010!!
The iPad Revolution at IMD!• 26 January – iPad launch!• February – planning!• 25 March – iPad orders in USA!• 6 April – first iPads at IMD!• 1 May – 1st pilot !• 17 May – 2nd pilot!• May - IMD App prototypes!• June!
– 6 June - 3rd Pilot!– 4 June - European availability and delivery!– 20 June - deployed to 465 participants at OWP: first paperless IMD program!!
System Schematic!
!Programmes/Courses!Sessions & Times!Participants, Faculty!Documents & Materials!Rooms!
Web / Internet Systems & Services!
Programme (Course) & !Resource Management !Web App!
Programme Portal!Web App!
Webservices for iPad!
iPhone!Configuration!Utility!
iCal!
Mail Server!
Usage Transitions during 2011!!
Deploy to MBAs!
Exceeded 1000 installs a month!
On-Campus only On or off Campus!
“Leading edge” “Normal procedure”!
Pilot program with another business school!
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Going Beyond Course Delivery!!2011!
! ! !IMD News app on iPad (Native iOS)!
2012!
! ! !Multimedia discussion forums on iPad (Hybrid)!
! ! !IMD News on Smartphone (Web App)!
! ! !Alumni directory on Smartphone (Web App / Hybrid)!
Issues, Challenges, Decisions!Device
Ownership!
Device Management!
Who !Pays!
App Licensing!
Content Licensing!
Content Management!
Evolution,!Compatibility!
!
Competing Devices!
One key App vs!
Multiple Apps!
Web App! vs!
Native App!
Demos!
