Momentum B2BInTech Roundup
8
On March 18 Momentum joined delegates at B2BInTech to see how leading tech brands are pushing new boundaries So what stood out?
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Transcript of Momentum B2BInTech Roundup
On March 18 Momentum joined delegates at B2BInTech to see how leading tech
brands are pushing new boundaries
So what stood out?
Corporate culture still holds backB2B marketers
The C-suite is nervous of social
70% of enterprise marketers aren’t using it
B2B Marketing is getting emotional
You’re 50% more likely to win a contract if you lead with an emotional proposition
B2B – no longer the poor
cousin of B2C
IBM’s 3D printing campaign shows that B2B is executing with creativity and flair
© Momentum ABM 2015
Read more at www.momentumabm/blog