Module 8 BC

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    Module 8Module 8

    Group Communication

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    Group CommunicationGroup Communication

    Group: Three or more individuals who interact over

    time, depend on each other, and follow shared rules of

    conduct in order to reach a common goal.

    Ideal size: 4-7

    It can be among small or large groups, like anorganization, club or classroom, in which all individuals

    retain their individual identity.

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    Group CommunicationGroup Communication

    Strengths:Greater Resource

    More Thorough

    Greater Creativity

    Greater Commitment

    Limitations:

    Time Constraints

    Conformity Pressures

    (Groupthink)

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    Factors that affect Group CommunicationFactors that affect Group Communication

    1. Cohesion

    2. Group Size

    3. Power Relationships

    4. Interaction PatternsChain

    Wheel

    All-Channel

    5. Group Norms: Rules v. Norms

    6. Cultural Differences

    7. Leadership Styles: Democratic,

    Autocratic, Laissez Faire

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    Types of GroupsTypes of Groups

    Formal GroupsCommand group :

    formal group

    determined by structure

    Task group: formal

    group organized for a

    specific task

    Committees: handles

    problems outside of

    regular assignments.

    Informal groupsSocial groups: people

    who enjoy each others

    company (chat groups)

    Interest groups: groupsthat develop informally

    around a common

    interest (news groups,

    listserv members).

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    Large group contexts can include communities of interest,

    geography, or economy brought together by need or self-

    identification.

    A company is a large group communication context with

    specific media, language codes, and methods of interactionthat distinguish it from other companies or other groups.

    Unlike small-group communication where members interact

    in primarily synchronous and personal ways, large groups use

    a host of synchronous and asynchronous methods and media.

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    Characteristics of a GroupCharacteristics of a Group

    Social interaction

    Stable structure.

    Common interest.

    Perceive themselves as a part of the group.

    Factors affecting the group communicationFactors affecting the group communication

    Size

    Longevity (goals)

    Leadership

    Perception and self concept

    Status

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    Patterns of group communicationPatterns of group communication

    Wheel Pattern Y- Pattern Chain Pattern

    Circle PatternFreeFlow Pattern

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    MeetingMeeting

    A business meeting is a gathering where purposive

    exchange of information on a common topic or

    problem is held.When a group of individuals come together to

    accomplish shared objectives.

    Effective meetings focus on the outcome of the

    objective, satisfaction of the participants, effective timemanagement, and participants being motivated to act.

    Meetings are held to give or receive information or to

    make a decision.

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    Meetings enable face-t-face contact of a number of people

    at the same time. They provide a useful opportunity forsharing information, making suggestions and proposals,

    taking decisions and obtaining instant feedback.

    Purposes of meeting -To coordinate or arrange activities.

    To five information to a group of people.

    To obtain assistance.

    To create involvement and interest.To put forward ideas or grievances for discussion.

    To report on some activity or experience.

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    Objectives of meetingsObjectives of meetings

    To convey information to the members.

    To gather information from members

    To exchange ideas and experiences from the

    participants.To brief members on plans, working and performance.

    To discuss problems and issues of common interest.

    To resolve conflicts and confusion.

    To generate positive attitude.

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    Types of MeetingsTypes of Meetings

    Common types of meeting include:Status Meetings

    Work Meeting

    Staff meeting

    Team meetingAd-hoc meeting

    Management meeting

    Board meeting

    One-on-one meetingOff-site meeting

    Kickoff meeting

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    Formal Meetings:

    Annual General Meeting (AGM) They are held once a year to assess the trading of the

    organization over the year.

    All shareholders are invited to attend the AGM.

    Shareholders are given 21 days of notice.

    Statutory meetings They are called so that the directors and

    shareholders can communicate and consider specialreports.

    Companies are required by law to hold these

    statutory meetings. Board meetings

    They are held as often as individual organizationsrequire. They are attended by all directors and chaired bythe chairman of the board

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    Informal meetings:

    They are not restricted by the same rules and regulations

    as formal meetings. Such meetings may take the form of brainstorming or discussion sessions where strict agendas

    may not be necessary and minutes may no be kept.

    Departmental meetings

    These meetings are called by the head of department orManager of a certain section. All staff will be invited to

    attend so that information can be passed on or reports

    received from some members of staff regarding a specific

    project.

    Working parties

    They are set up to work together on a specific project or

    problem. At meetings, progress reports will be given and

    decisions for further action taken.

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    Planning meetingsPlanning meetings

    Objective of the meetingParticipants

    Timing and Venue

    Pre- requisites for the meeting

    Leading meetingsLeading meetings

    Start the meeting on time

    Opening remarksGetting to the Business

    Agenda

    Closing

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    SeminarsSeminars Seminar is, generally, a form of academic instruction, either

    at an academic institution or offered by a commercial orprofessional organization.

    It has the function of bringing together small groups for

    recurring meetings, focusing each time on some particular

    subject, in which everyone present is requested to actively

    participate.

    Seminars are educational events that feature one or more

    subject matter experts delivering information primarily via

    lecture and discussion.

    A seminar is better suited when the number of participants ismore than a hundred.

    Seminars are mostly held at places where there is a classroom

    environment and audio visual aids make up an integral part of

    the presentation in a seminar.

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    WorkshopWorkshop

    In a workshop, participants play a more active role and

    there are times when personalized help and assistance isforthcoming from the teacher.

    Individual attention on participants is possible because

    typically in a workshop, the number of participants is

    kept low purposely.

    Lecture play a lesser role in a workshop and more

    attention is given to impart the knowledge through

    practical mode.

    Workshops are held mostly at places that are open andmore spacious than what are required for seminars.

    This is necessary to let the participants have a clear view

    of the technique that is being demonstrated by the teacher.

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    ConferencesConferences

    Conference is more about sharing of opinions andthoughts on a topic of common interest.

    Conferences are formal meetings of like mindedpeople.

    Seminars vs conferences

    Seminars and conferences are different educationalsettings with different purposes and functions.

    While seminars intend to impart knowledge and skills tothe participants, conferences are oriented to sharing of

    opinions and thoughts on the chosen subject matter. Conferences are congregations attended by like minded

    people who share their views for the common goodwhile seminars are to enhance the skills of the

    participants.

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    Difference between ConferenceDifference between Conference vsvs MeetingMeeting

    Both meetings and conferences are events where

    people gather and hold discussions.

    Meetings are held on a smaller scale and have fewer

    participants. They are more informal and can be heldin-house. Meetings are over in a period of hours.

    On the other hand, conferences are more formal, are

    spread over several days and require accommodation

    and other facilities for the delegates.

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    Minutes of MeetingMinutes of Meeting

    Minutes, also known as protocols.They are instant written records of a meeting.

    They typically describe the events of the meeting,

    starting with a list of attendees, a statement of the

    issues considered by the participants, and relatedresponses or decisions for the issues.

    Minutes may be created during the meeting by a

    typist or court recorder and then prepare the

    minutes and issue them to the participants

    afterwards.

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    Media ManagementMedia Management

    Any business communication of an organization with the

    public demands communication with the help of media.

    The communication skills and the competency of the of

    business executives demands a very high quality.

    This communication has the potential to make or break aparticular business.

    Positive media coverage for the organization creates a

    good image with public; shareholders, customers and

    other business associates.This indeed generates new business opportunities, helps

    to attract and retain good quality staff and help to gain

    good height in the business.

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    Press releasePress release

    A press release, news release, media release, press statementor video release is a written or recorded communication

    directed at members of the news media for the purpose of

    announcing something ostensibly newsworthy.

    Typically, the aim is to attract favorable media attention to the

    public relations professional's client and/or provide publicity

    for products or events marketed by those clients.

    A press release provides reporters with an information subsidy

    containing the basics needed to develop a news story.

    Press releases can announce a range of news items, such asscheduled events, personal promotions, awards, new products

    and services, sales and other financial data, accomplishments,

    etc.

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    Features of a good Press releaseFeatures of a good Press release

    Press release is simply a statement prepared fordistribution to the media. It should be

    Concise

    Factual

    Well written

    Honest

    Timely

    Purpose of the press release

    Target your audience

    Audience response

    Factual details (5Ws and 1H)

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    Format of a Press releaseFormat of a Press release

    Press release has an inverted pyramid structure.

    The main, most important points are stated at thebeginning and the rest of the information is revealed from

    the most important to least important.

    The 1st paragraph is called the lead, which always

    contains the most important announcement. It mustinclude what happened, where and when it happened

    and who was involved.

    The 2ndparagraph gives in detail, the significance of the

    news, where it occurred, when it happened or willhappen.

    The 3rd generally, final paragraph sums up the release and

    gives information about the organization. Usually this can

    have a maximum of 5 lines.

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    Press ConferencePress Conference

    A news conference orpress conference is a media

    event in which newsmakers invite journalists tohear them speak and, most often, ask questions.

    A press conference is held on the initiative of the

    organization and not of the media.

    It is a voluntary form of information to the media,

    and the organization decides what information to

    present, how to present it, who will present it.

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    Business etiquetteBusiness etiquette

    What is etiquette?

    Is a code of behavior that

    delineates expectations forsocial behavior according to

    contemporary conventional

    norms within a society,

    social class, or group.

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    Business etiquetteBusiness etiquette

    Interview

    Dress

    Reception

    Lunch / dinner

    Social gatherings

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    Thank youThank you