Module 8 BC
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Transcript of Module 8 BC
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Module 8Module 8
Group Communication
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Group CommunicationGroup Communication
Group: Three or more individuals who interact over
time, depend on each other, and follow shared rules of
conduct in order to reach a common goal.
Ideal size: 4-7
It can be among small or large groups, like anorganization, club or classroom, in which all individuals
retain their individual identity.
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Group CommunicationGroup Communication
Strengths:Greater Resource
More Thorough
Greater Creativity
Greater Commitment
Limitations:
Time Constraints
Conformity Pressures
(Groupthink)
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Factors that affect Group CommunicationFactors that affect Group Communication
1. Cohesion
2. Group Size
3. Power Relationships
4. Interaction PatternsChain
Wheel
All-Channel
5. Group Norms: Rules v. Norms
6. Cultural Differences
7. Leadership Styles: Democratic,
Autocratic, Laissez Faire
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Types of GroupsTypes of Groups
Formal GroupsCommand group :
formal group
determined by structure
Task group: formal
group organized for a
specific task
Committees: handles
problems outside of
regular assignments.
Informal groupsSocial groups: people
who enjoy each others
company (chat groups)
Interest groups: groupsthat develop informally
around a common
interest (news groups,
listserv members).
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Large group contexts can include communities of interest,
geography, or economy brought together by need or self-
identification.
A company is a large group communication context with
specific media, language codes, and methods of interactionthat distinguish it from other companies or other groups.
Unlike small-group communication where members interact
in primarily synchronous and personal ways, large groups use
a host of synchronous and asynchronous methods and media.
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Characteristics of a GroupCharacteristics of a Group
Social interaction
Stable structure.
Common interest.
Perceive themselves as a part of the group.
Factors affecting the group communicationFactors affecting the group communication
Size
Longevity (goals)
Leadership
Perception and self concept
Status
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Patterns of group communicationPatterns of group communication
Wheel Pattern Y- Pattern Chain Pattern
Circle PatternFreeFlow Pattern
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MeetingMeeting
A business meeting is a gathering where purposive
exchange of information on a common topic or
problem is held.When a group of individuals come together to
accomplish shared objectives.
Effective meetings focus on the outcome of the
objective, satisfaction of the participants, effective timemanagement, and participants being motivated to act.
Meetings are held to give or receive information or to
make a decision.
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Meetings enable face-t-face contact of a number of people
at the same time. They provide a useful opportunity forsharing information, making suggestions and proposals,
taking decisions and obtaining instant feedback.
Purposes of meeting -To coordinate or arrange activities.
To five information to a group of people.
To obtain assistance.
To create involvement and interest.To put forward ideas or grievances for discussion.
To report on some activity or experience.
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Objectives of meetingsObjectives of meetings
To convey information to the members.
To gather information from members
To exchange ideas and experiences from the
participants.To brief members on plans, working and performance.
To discuss problems and issues of common interest.
To resolve conflicts and confusion.
To generate positive attitude.
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Types of MeetingsTypes of Meetings
Common types of meeting include:Status Meetings
Work Meeting
Staff meeting
Team meetingAd-hoc meeting
Management meeting
Board meeting
One-on-one meetingOff-site meeting
Kickoff meeting
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Formal Meetings:
Annual General Meeting (AGM) They are held once a year to assess the trading of the
organization over the year.
All shareholders are invited to attend the AGM.
Shareholders are given 21 days of notice.
Statutory meetings They are called so that the directors and
shareholders can communicate and consider specialreports.
Companies are required by law to hold these
statutory meetings. Board meetings
They are held as often as individual organizationsrequire. They are attended by all directors and chaired bythe chairman of the board
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Informal meetings:
They are not restricted by the same rules and regulations
as formal meetings. Such meetings may take the form of brainstorming or discussion sessions where strict agendas
may not be necessary and minutes may no be kept.
Departmental meetings
These meetings are called by the head of department orManager of a certain section. All staff will be invited to
attend so that information can be passed on or reports
received from some members of staff regarding a specific
project.
Working parties
They are set up to work together on a specific project or
problem. At meetings, progress reports will be given and
decisions for further action taken.
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Planning meetingsPlanning meetings
Objective of the meetingParticipants
Timing and Venue
Pre- requisites for the meeting
Leading meetingsLeading meetings
Start the meeting on time
Opening remarksGetting to the Business
Agenda
Closing
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SeminarsSeminars Seminar is, generally, a form of academic instruction, either
at an academic institution or offered by a commercial orprofessional organization.
It has the function of bringing together small groups for
recurring meetings, focusing each time on some particular
subject, in which everyone present is requested to actively
participate.
Seminars are educational events that feature one or more
subject matter experts delivering information primarily via
lecture and discussion.
A seminar is better suited when the number of participants ismore than a hundred.
Seminars are mostly held at places where there is a classroom
environment and audio visual aids make up an integral part of
the presentation in a seminar.
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WorkshopWorkshop
In a workshop, participants play a more active role and
there are times when personalized help and assistance isforthcoming from the teacher.
Individual attention on participants is possible because
typically in a workshop, the number of participants is
kept low purposely.
Lecture play a lesser role in a workshop and more
attention is given to impart the knowledge through
practical mode.
Workshops are held mostly at places that are open andmore spacious than what are required for seminars.
This is necessary to let the participants have a clear view
of the technique that is being demonstrated by the teacher.
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ConferencesConferences
Conference is more about sharing of opinions andthoughts on a topic of common interest.
Conferences are formal meetings of like mindedpeople.
Seminars vs conferences
Seminars and conferences are different educationalsettings with different purposes and functions.
While seminars intend to impart knowledge and skills tothe participants, conferences are oriented to sharing of
opinions and thoughts on the chosen subject matter. Conferences are congregations attended by like minded
people who share their views for the common goodwhile seminars are to enhance the skills of the
participants.
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Difference between ConferenceDifference between Conference vsvs MeetingMeeting
Both meetings and conferences are events where
people gather and hold discussions.
Meetings are held on a smaller scale and have fewer
participants. They are more informal and can be heldin-house. Meetings are over in a period of hours.
On the other hand, conferences are more formal, are
spread over several days and require accommodation
and other facilities for the delegates.
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Minutes of MeetingMinutes of Meeting
Minutes, also known as protocols.They are instant written records of a meeting.
They typically describe the events of the meeting,
starting with a list of attendees, a statement of the
issues considered by the participants, and relatedresponses or decisions for the issues.
Minutes may be created during the meeting by a
typist or court recorder and then prepare the
minutes and issue them to the participants
afterwards.
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Media ManagementMedia Management
Any business communication of an organization with the
public demands communication with the help of media.
The communication skills and the competency of the of
business executives demands a very high quality.
This communication has the potential to make or break aparticular business.
Positive media coverage for the organization creates a
good image with public; shareholders, customers and
other business associates.This indeed generates new business opportunities, helps
to attract and retain good quality staff and help to gain
good height in the business.
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Press releasePress release
A press release, news release, media release, press statementor video release is a written or recorded communication
directed at members of the news media for the purpose of
announcing something ostensibly newsworthy.
Typically, the aim is to attract favorable media attention to the
public relations professional's client and/or provide publicity
for products or events marketed by those clients.
A press release provides reporters with an information subsidy
containing the basics needed to develop a news story.
Press releases can announce a range of news items, such asscheduled events, personal promotions, awards, new products
and services, sales and other financial data, accomplishments,
etc.
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Features of a good Press releaseFeatures of a good Press release
Press release is simply a statement prepared fordistribution to the media. It should be
Concise
Factual
Well written
Honest
Timely
Purpose of the press release
Target your audience
Audience response
Factual details (5Ws and 1H)
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Format of a Press releaseFormat of a Press release
Press release has an inverted pyramid structure.
The main, most important points are stated at thebeginning and the rest of the information is revealed from
the most important to least important.
The 1st paragraph is called the lead, which always
contains the most important announcement. It mustinclude what happened, where and when it happened
and who was involved.
The 2ndparagraph gives in detail, the significance of the
news, where it occurred, when it happened or willhappen.
The 3rd generally, final paragraph sums up the release and
gives information about the organization. Usually this can
have a maximum of 5 lines.
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Press ConferencePress Conference
A news conference orpress conference is a media
event in which newsmakers invite journalists tohear them speak and, most often, ask questions.
A press conference is held on the initiative of the
organization and not of the media.
It is a voluntary form of information to the media,
and the organization decides what information to
present, how to present it, who will present it.
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Business etiquetteBusiness etiquette
What is etiquette?
Is a code of behavior that
delineates expectations forsocial behavior according to
contemporary conventional
norms within a society,
social class, or group.
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Business etiquetteBusiness etiquette
Interview
Dress
Reception
Lunch / dinner
Social gatherings
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Thank youThank you