Modern Nerd Brand Guideline 2016
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Transcript of Modern Nerd Brand Guideline 2016
MODERN NERD2016 BRAND GUIDELINE
AUDIENCEWHO
ASPIRING REMOTE FREELANCERS & ENTREPRENEURS
INSIGHT NEED EQUIPMENT & COMMUNITY
PROPOSITION PROVIDE THE BEST TOOLS &
RESOURCES
VISUALSSINGULAR
MINIMAL, FOCUSED, BRIGHT
ASPIRATIONAL TELL A PERSONAL STORY
DESIGNED ATTENTION TO DETAIL
CONTENT BUCKETSTRAVEL
TRAINS, PLANES, AUTO
URBAN HIKING MOVING IN THE CITY
CAFE WORKING GRINDING
MESSAGING
KNOWLEDGE CONFIDANT & CLEAR
WARM LAID BACK & HAPPY
ENERGETIC ENCOURAGING ACTIONA: B: C:
STORYTELLING & CONNECTINGDAILY
CONNECT W/ AUDIENCE
WEEKLY PROVIDE RESOURCES
MONTHLY TELL INSPIRING STORIES
POST INSPIRING IMAGES CURATE TOOLS & EQUIPMENT COLLABORATE W/ INFLUENCERS
COMMUNITY BUILDING
INSPIRING, CONNECTING & STORYTELLING
MAILING LIST
#WORKANYWHERE
DEFINE & LEAD THE LOOK OF THE MODERN NOMAD