150211 FA ACC Brand Guideline

ACCBrand Guideline Manual

1.0 Brand Identity 2.0 Business Applications 3.0 Miscellaneous

ACC Brand Guideline Manual

Logo Rationale

About the Logo

Logo Proportional Size

Logo Tagline Size

Logo Minimum Space

Logo as Super Graphic

Logo Color Usage

Typography Usage

Do’s and Don’ts

Address Application

Business Card

Letterhead

Standard Size Envelope

Multipurpose Folder

Note Book

Paper Bag

ID Card

Brand Endorsement

Brand Endorsement

on Printed Media

Print AD Vertical

Print AD Horizontal

Billboard

JPO

Roll Banner

Horizontal Banner

T Banner

Car Graphic

1.1

1.2

1.3

1.4

1.5

1.6

1.7

1.8

1.9

1.10

2.1

2.2

2.3

2.4

2.5

2.6

2.7

3.1

3.2

3.3

3.4

3.5

3.6

3.7

3.8

3.9

3.10

Contents

1.0Brand Identity

1.1

1.2

1.3

1.4

1.5

1.6

1.7

1.8

1.9

1.10


Logo Rationale

About the Logo

Logo Proportional Size

Logo Tagline Size

Logo Minimum Space

Logo as Super Graphic

Logo Color Usage

Typography Usage

Do’s and Don’ts

Address Application

TaglineFont kecil mencerminkan ACC yang humbleSupergraphis dan frame melengkung mencerminkan ACC yg dinamisWarna putih mencerminkan keterbukaan

TerpercayaGaris Tegas dan luwes merefleksikan reputasi ACC yang terpercaya

AntusiasTerlihat dari ekspresi senyum lebar (happy) dan Dasi berkibar yang dibuat lebih jelas dan terangWarna Orange mencerminkan antusias, hangat, bersahabat, mudah dijangkau

ResponsifTerlihat dari ekspresi Image orang yang Responsif, Friendly dan HelpfulDasi yang berkibar

Solusi TerbaikTerlihat dari Jempol yang keatas

ProfesionalTerlihat dari image orang yang menggunakan kemeja dan dasi dengan rapiGaris badan yang tegas, rambut yang tertata rapi dan warna muka yang solid mencerminkan kesan profesionalWarna Biru juga mencerminkan kesan profesional

Brand Identity 1.1 Logo Rationale ACC Brand Guideline Manual

1

Mascot logo (logogram) and logotype

*The stroke on logogram is just used in this occassion to make

it clear in white background

The full signature logoLogo Background (super graphics)

2 3

Brand Identity 1.2 About the Logo ACC Brand Guideline Manual

Your brand colors are essential in building a strong, recognizable brand and can be used throughout your media branding as key colors.

Please do not recreate the ACC logo.

All elements of the complete ACC logo should follow the scale and alignment in the example exhibited.

Use only official artwork provided with this Brand Application Manual.

Logogram/Mascot Logo

Logo

Logotype


PORTRAIT VERSION

LANDSCAPE VERSION


LogotypeLogogram/

Mascot Logo

Logo


C : 100M : 50Y : 0K : 0

C : 60M : 50Y : 50K : 20

C : 2M : 8Y : 32 K : 0

C : 69M : 10Y : 0 K : 0

C : 0M : 50Y : 100K : 0

C : 100M : 30Y : 0K : 0

C : 0M : 50Y : 100K : 40

C : 0M : 0Y : 0K : 0

C : 0M : 0Y : 0K : 100

R : 0G : 113B : 96 R : 102

G : 104B : 104

R : 248G : 229B : 182

R : 31G : 177B : 230

R : 246G : 146B : 30

R : 0G : 136B : 207

R : 162G : 97B : 10

R : 255G : 255B : 255

R : 0G : 0B : 0

Spot colorCoated : Pantone 300 CUncoated : Pantone 300 U Spot color

Coated : Pantone 425 CUncoated : Pantone 426 U

Spot colorCoated : Pantone 7499 CUncoated : Pantone 7499 U



Spot colorCoated : Process Blue CUncoated : Process Blue U


Y

X

5 Y

3.65 Y

0.85 Y

0.50 Y

4 X

5 X

X

X

Y

X

5 Y

3.65 Y

0.85 Y

0.50 Y

4 X

5 X

X

X

Brand Identity 1.3 Logo Proportional Size ACC Brand Guideline Manual

MINIMUM SAFE AREA

x = 1/5 size of the height of ACC logo minimum safe area is X from every side

x and y = 1 cm

LOGO SCALE - PORTRAIT LOGO

Y

X

5 Y

2.65 Y

0.60 Y

0.65 Y

0.60 Y

0.50 Y

18 X

5 X

X

X

Brand Identity 1.3 Logo Proportional Size ACC Brand Guideline Manual

MINIMUM SAFE AREA

x = 1/5 size of the height of ACC logo minimum safe area is X from every sidex and y = 1 cm

LOGO SCALE - LANDSCAPE LOGO

Brand Identity 1.4 Logo Tagline Size ACC Brand Guideline Manual

MINIMUM SAFE AREA

x = 1/4 size of the height of ACC tagline minimum safe area is X from every sidex and y = 1 cm

LOGO TAGLINE

Brand Identity 1.5 Logo Minimum Space ACC Brand Guideline Manual

MINIMUM SIZE

Portrait logo

2 cm x 2.5 cm

The size of the use of ACC brand identity may vary according the application used, however in general ACC Brand Identity should not be any smaller than the sample shown here when used in printed business applications.

There may be some exceptions when the brand identity is applied tobranded merchandise such as pens or small barcoded labels that are placed on equipment.

To ensure ACC brand is clearly viewed, sufficient space must be created between the identity and its surrounding elements. This is noted as the Safe Area, and no graphic, typographic or photographic elements may pass this space.

2.5 cm

2 cm 3,8 cm

1,35 cm

Brand Identity 1.6 Logo as Super Graphic ACC Brand Guideline Manual

Use the ACC logo background as a super graphicwhen you need to brand media in a distinctive and bold way. This treatment should only be used in accordance to the guideline presented.

Texts on the background with super graphic should be in white color.

The ACC logo should be in grayscale on the background with super graphic.

Apply white box for ACC logo in full color when placed on the background with super graphic

LOREM IPSUM DOLOR SIT AMET


Sample application of Supergraphic element on portrait object

SUPER GRAPHIC ELEMENTS - PORTRAIT OBJECT


Sample application of Supergraphic element on the bottom of portrait object

SUPER GRAPHIC ELEMENTS - NARROW PORTRAIT OBJECT

Re -create the same look of the Supergraphic elements for narrow object to get the consistency of the whole look and feel of the ACC brand.


SUPER GRAPHIC ELEMENTS - LANDSCAPE OBJECT


SUPER GRAPHIC ELEMENTS - NARROW LANDSCAPE OBJECT

To ensure ACC brand is clearly viewed, sufficient space for supergraphic elements must be created. This is used only in narrow landscape object, with maximum length 5 m.

Using this part of Super Graphic for narrow landscape object.


SAMPLE SUPER GRAPHIC ELEMENTS - NARROW LANDSCAPE OBJECT (LANDSCAPE BANNER)

Apply the Super Graphic element with comparison 1/8 from the object height.

5 m

5 m

0.9 m

0.1125 m


SUPER GRAPHIC ELEMENTS - NARROW LANDSCAPE OBJECT (BALIGO)

For object with length more than 5 m, multiply the used of Super Graphic element.

16 m

8 m

5 m 5 m 5 m 5 m

1 m

For example in Baligo with length 16 m , multiply the Super Graphic (5 m each) 4 times (5 m x 4 = 20 m) . Cut the last bar of Super Graphics to make it 16 m (20 m - 4 m = 16 m)

Cut the last bar of Super Graphic

Brand Identity 1.7 Logo Color Usage ACC Brand Guideline Manual

Logo usage / presentation is to follow the samples exhibited.

When you cannot print or publish the logo in specified full color, Grey Scale logo is preferred. ( eg. two tones Newspaper )

PRIMARY LOGO

PRIMARY PALET TE

The primary palette indicates ACC corporate colors. When designing corporate communication materials, these colors can be combined with similar tones and accent colors.

LOGO WITH STROKE OUTLINE

The logo may appear in corporate colors background (corporate dark blue or light blue) or on image. Apply thin stroke of white on the logo (1pt stroke for logo with 5 cm width). This allow for more vitality and clarity during the application of the brand.

Brand Identity 1.7 Logo Color Usage ACC Brand Guideline Manual

Brand Identity 1.8 Typography Usage ACC Brand Guideline Manual

Myri ad Pro

myriad pro regularmyriad pro semiboldmyriad pro bold

abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ+@#$%^&*()_:;|\,.0123456789

myriad pro italicmyriad pro semibold italicmyriad pro bold italic

Brand Identity 1.9 Do’s and Don’ts ACC Brand Guideline Manual

Logo usage / presentation is to follow the samples exhibited.

ACC logo is the most important visual element of the brand. The examples shown on the opposite page, represent the improper use of the logo, which should be avoided at all times.

POSITION

The elements of ACC logo cannot be separated in any usage of the logo, unless it is used as a graphic element.

PRIMARY LOGO

ACC

Brand Identity 1.9 Do’s and Don’ts ACC Brand Guideline Manual

DO NOT add any effects/shadows to the logo.

DO NOT attempt to stretch the logo unproportionally

DO NOT attempt to change the colors of the logo

DO NOT attempt to introduce other elements

DO NOT alter the size relationship of the logo elements

DO NOT attempt to replace the official logotype

DO NOT remove any of the logo elements

Brand Identity 1.10 Address Application ACC Brand Guideline Manual

VERTICAL ALIGNMENT HORIZONTAL ALIGNMENT

Address application on business card using the vertical alignment

Astra Credit CompaniesJl. TB Simatupang No. 90 Tanjung BaratJakarta Selatan, 12530

m +62 812 123 456p +62 21 788 590 00f +62 21 788 511 82e [email protected]

Address application on letterhead using the horizontal alignment


p +62 21 788 590 00f +62 21 788 511 82www.acc.co.id

2.0Business Applications

Business Card

Letterhead

Standard Size Envelope

Multipurpose Folder

Note Book

Paper Bag

ID Card

2.1

2.2

2.3

2.4

2.5

2.6

2.7


Business Applications 2.1 Business Card ACC Brand Guideline Manual

DIMENSION:

90 mm x 50 mm

Business Applications 2.2 Letterhead ACC Brand Guideline Manual

DIMENSION:

210 mm x 297 mm

folding line

folding line

Business Applications 2.3 Standard Size Envelope ACC Brand Guideline Manual

DIMENSION:

220 mm x 110 mmwith 30 mm flap

JOHN DOEDirector


m +62 812 123 456p +62 21 788 590 00f +62 21 788 511 82e [email protected]

PT Lorem Ipsum00/PP/2013/PPJalan Fatmawati no. 00Jakarta Selatan, 121212Indonesia

Dear Sir/ Madam,

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem.

Quis autem vel eum iure reprehenderit qui in ea voluptate velit esse quam nihil molestiae consequatur, vel illum qui dolorem eum fugiat quo voluptas nulla pariatur. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam

Lorem Ipsum,

Dolor Sit Amet

Astra Credit CompaniesJl. TB Simatupang No. 90Tanjung BaratJakarta Selatan, 12530

p +62 21 788 590 00f +62 21 788 511 82www.acc.co.id


p +62 21 788 590 00www.acc.co.id


p +62 21 788 590 00www.acc.co.id

Business Applications 2.4 Multipurpose Folder ACC Brand Guideline Manual

DIMENSION:

open : 447 mm x 310 mm including 7 mm spineclosed : 220 mm x 310 mmleft pocket : 100 mm x 310 mmright pocket : 140 mm x 100 mm

Business Applications 2.5 Note Book ACC Brand Guideline Manual

DIMENSION:

135 mm x 205 mm

Business Applications 2.6 Paper Bag ACC Brand Guideline Manual

DIMENSION:

250 mm x 335 mm, 90 mm width

JOHN DOE

4343

Business Applications 2.7 ID Card ACC Brand Guideline Manual

DIMENSION:

85 mm x 55 mm

3.0Miscellaneous

Brand Endorsement

Brand Endorsement on Printed Media

Print AD Vertical

Print AD Horizontal

Billboard

JPO

Roll Banner

Horizontal Banner

T Banner

Car Graphic

3.1

3.2

3.3

3.4

3.5

3.6

3.7

3.8

3.9

3.10


Business Applications 3.1 Brand Endorsement ACC Brand Guideline Manual

If the ACC logo appears on subsidiary products and websites, they may be locked up together as shown in a 50/50 proportion. In partnership situations where there is no branded product name, the logo will be placed beside a product name in Myriad Pro typeface.

Please be sure to note the minimum required space when endorsing another brand with the ACC logo.

Place the ACC logo in a clear and visible space, and on the left hand side of the endorsed brand.

It’s The Partner You TrustLorem ipsum dolor sit amet, consectetur adipiscing elit. Donec eleifend arcu in tellus bibendum, porttitor lobortis dui dignissim. Phasellus ut sem eu magna.

Phasellus ut sem eu magna fringilla sodales. Quisque blandit nulla et

metus blandit dapibus. Vestibulum vel sodales est. Phasellus hendrerit

ornare adipiscing.

@acckreditmobilwww.acc.co.id acc kredit mobil


Phasellus ut sem eu magna fringilla sodales. Quisque blandit nulla et metus blandit

dapibus. Vestibulum vel sodales est. Phasellus hendrerit ornare adipiscing.

www.acc.co.id @acckreditmobilacc kredit mobil

It’s The Partner You TrustLorem ipsum dolor sit amet, consectetur adipiscing elit. Donec el enllus bibendum, porttitor lobortis dui dignissim. Phasellus ut sem eu gna.




It’s The Partner You TrustLorem ipsum dolor sit amet, consectetur adipiscing elit. Donelarcu in tellus bibendum, porttitor lobortis dui dignissim. Phaselluseagna.



ornare adipiscing.


Business Applications 3.2 Brand Endorsement on Printed Media ACC Brand Guideline Manual

Subsidiary logos next toACC logo on Print AD landscape version

Subsidiary logos


www.acc.co.id acc kredit mobil @acckreditmobil



ornare adipiscing.

It’s The Partner You TrustLorem ipsum dolor sit amet, consectetur adipiscing elit. Donec el enllus bibendum, porttitor lobortis dui dignissim. Phasellus ut sem eu gna.




Business Applications 3.3 Print AD Vertical ACC Brand Guideline Manual

DIMENSION:

210 mm x 297 mm

Business Applications 3.4 Print AD Horizontal ACC Brand Guideline Manual




ornare adipiscing.


DIMENSION:

297 mm x 210 mm

It’s The Partner You TrustLorem ipsum dolor sit amet, consectetur adipiscing elit. Donelarcu in tellus bibendum, porttitor lobortis dui dignissim. Phaselluseagna.



ornare adipiscing.


Providing Best Credit Solution For a Better FutureLorem ipsum dolor sit amet, consectetur adipiscing elit. Donec eleifend arcu in tellus

bibendum, porttitor lobortis dui dignissim. Phasellus ut sem eu magna. Onsectetur adipiscing

elit bibendum

acc kredit mobil @acckreditmobilwww.acc.co.id

Business Applications 3.5 Billboard ACC Brand Guideline Manual

DIMENSION:

16 m x 8 m

Providing Best Credit Solution For a Better FutureLorem ipsum dolor sit amet, consectetur adipiscing elit. Donec eleifend arcu in tellus

bibendum, porttitor lobortis dui dignissim. Phasellus ut sem eu magna. Onsectetur adipiscing

elit bibendum

acc kredit mobil @acckreditmobilwww.acc.co.id

Business Applications 3.6 JPO ACC Brand Guideline Manual

At Your Side When You’re At The Wheel.Lorem ipsum dolor sit amet, consecteturadipiscing elit. @acckreditmobilwww.acc.co.id acc kredit mobil

DIMENSION:

25 m x 2 m

At Your Side WhenYou’re At The WheelLorem ipsum dolor sit amet, consectetur adipiscing elit.


Business Applications 3.7 Roll Banner ACC Brand Guideline Manual

Providing Best Credit Solution For a Better Future

Phasellus ut sem eu magna fringilla sodales. Quisque blandit nulla et metus blandit dapibus. Vestibulum vel sodales est. Phasellus hendrerit ornare adipiscing.

@acckreditmobil

www.acc.co.id

acc kredit mobil

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec eleifend

arcu in tellus bibendum, porttitor lobortis dui dignissim. Phasellus ut

sem eu magna.

Providing Best Credit Solution For a Better Future


@acckreditmobil

www.acc.co.id

acc kredit mobil

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec eleifend

arcu in tellus bibendum, porttitor lobortis dui dignissim. Phasellus ut

sem eu magna.

Providing Best Credit SolutionFor a Better Future


DIMENSION:

600 mm x 1600 mm

DIMENSION:

5 m x 0.9 m

Business Applications 3.8 Horizontal Banner ACC Brand Guideline Manual

Providing Best Credit SolutionFor a Better FutureLorem ipsum dolor sit amet, consectetur adipiscing elit. Donec eleifend arcu in tellus bibendum, porttitor lobortis dui dignissim. Phasellus ut sem eu magna.


Providing Best Credit SolutionFor a Better FutureLorem ipsum dolor sit amet, consectetur adipiscing elit. Donec eleifend arcu in tellus bibendum, porttitor lobortis dui dignissim. Phasellus ut sem eu magna.






Business Applications 3.9 T Banner ACC Brand Guideline Manual

Providing Best Credit Solution For a Better FutureLorem ipsum dolor sit amet, consectetur adipiscing elit. Donec eleifend arcu in

tellus bibendum, porttitor lobortis dui dignissim. Phasellus ut sem eu magna.















Phasellus ut sem eu magna fringilla sodales. Quisque blandit nulla et metus blandit dapibu s. Vestibulum vel sodales est. Phasellus hendrerit ornare adipiscing.


DIMENSION:

1200 mm x 2400 mm

Business Applications 3.10 Car Graphic ACC Brand Guideline Manual


www.acc.co.id

150211 FA ACC Brand Guideline

Documents

Transcript of 150211 FA ACC Brand Guideline