"MODERN MUSIC AND ITS MUSIC VIDEOS:

HOW HOW IT AFFECTS THE MODERN FILIPINO YOUTH

SOCIALLY"

CHAPTER ONE"THE PROBLEM AND ITS BACKGROUND"

Background of the Study

Situation in Foreign Countries (USA)Throughout the history humans has been attracted to music. Whether

this music is part of religious cults or emotional release, music has been a center of our society. People have used music to express their sentiments and thoughts. They have used music also to tell stories about themselves, etc. However, most of the music genres today (heavy metal, rock, r & b, rap, death metal, pop, hip hop, k-pop, hardcore, etc.) and its music videos have often been associated to violent and deviant behaivior.

Modern songs like “Smack That” by Akon and “Hoes and Ladies” by T-Pain portray messages that women should be treated as personal belongings and are only needed to satisfy the sexual desire of men. Lady Gaga’s song “Bad Romance” contains bondage and grotesque sexual violence. Other modern songs such as “Club Can’t Handle Me” by Flo Rida promote binge drinking or excessive drinking.

Today’s music is common to youngsters. According to P.D. Christenson’s “It’s Not Only Rock and Roll: Modern Popular Music in the Live of Adolescents,” young teenagers in America spend about 4 to 5 hours a day listening to modern music and watching it music videos. In 1999, shootings happened inside the Columbine High School in Colorado, United States. In a study conducted regarding the incident, 66 percent of the students ranging from 13 to 17 years old believe that violence in today’s music is responsible to the shootings that occurred.

Researchers today also claim that youngster’s violent behavior is the result of the contents of today’s music. Youngsters today often face violence, drugs, suicide, early pregnancy, etc. One of the musical genres that expose youngsters to sex, drug use, Satanism, and violence is the Gangsta Rap.

Another big concern of the sociological impact of modern music to youth is the contents of its music videos. Most of the music videos today contain violent contents. A good example of this is the music video of the song “Alejandro” by Lady Gaga. “Alejandro” is full of jackboots, bondage, and menace – culminating in a hideous gang rape of a nun type figure. In the music video of Flo Rida’s “Club Can’t Handle Me”, the shot of young men and women raising over ten champagne bottles in the air can be seen; then he raps about how he can’t stop now, more shots, let’s go. Miley Cyrus’ music video for “Wrecking Ball” is also a bad influence to youngsters. In September 18, 2013, after several naked vine videos imitating Miley Cyrus “Wrecking Ball Video”, the Grand Valley State University has take down the pendulum structure better known as the GV Wrecking Ball. The University has had a recent spike in drunken students riding the ball which led to its removal.

Crimes in the Philippines in 2014 possibly caused/influenced by the Violence in Modern Music Videos

Recently in the Philippines, the crime rate increased as high as 75%. Crimes involving rape increased especially in Bulacan and Pampanga. These rape incidents are possibly influenced by the violent contents of most of the music videos today. Last week, on August 14, 2014, a body of a dead woman was found somewhere in the rice farmlands in Calumpit, Bulacan. The victim was identified by the relatives as Anria Galang Espiritu, a 26 years old freelance model. She was believed to be gang-raped by three to four individuals. She was stabbed multiple times on the neck by a screw driver and four sets of semen were found in her organ. Another crime involving rape happened in Pampanga on August 19, 2014, just four days after the death of Anria. The victim was an 11 year old student and was found bloodied and dead in a grassy knoll in Candaba, Pampanga. The girl was found with a broken skull, possibly smashed in the rock by the killer/rapist.

Statement of the Problem

This research study will be helpful in determining the sociological impact of modern music and its music videos to Filipino Youth. With this study, children/youngsters will become aware of the contents of modern music videos and it good / bad effects.

The researchers’ exploration of this study can be achieved by specifically answering the following questions:What is the main reason why the respondents listen to modern music?How often the respondents listen to modern music?What is the respondent’s feeling while listening to modern music?What are the respondent’s favorite musical genres?What is the respondent’s perception of the lyrics of most of the music today?What is the main reason why the respondents watch modern music videos?How often the respondents watch the modern music videos?What is the respondent’s perception of the graphic contents of most of the music videos today?How the contents of the modern music videos affect the respondent’s culture, their action towards others, and their personality?What are the possible solutions to the existing problems and what are the possible recommendations to the problem?What is the reaction of the parents regarding this existing issue/problem?

Goals and Objectives

Goal:

To know the direct effect of modern music and its music videos to Filipino Youth and how these affects the society as a whole

Objectives:

To conduct survey to know how modern music and its music videos affect the Filipino Youth’s actions towards other people, their culture (way of dressing, etc.), their personality, etc.To interview some individuals/teenagers about their personal experiences in listening and watching to modern music and its music videos.To interview the parents of the teenagers to compare the youth during their time and today and also to gather information about their perception of the impact of modern music and its music videos to the present situation of the Filipino Youth today.To include some related studies that were conducted in the past (local studies and foreign studies) that will serve as a guide to the researchers in data analysis and in providing summary, conclusion, and possible recommendations.

Significance of the Study

This study will be significant to today’s Filipino youth / youngsters because with this study they will become aware of the bad and good influence of modern music and its music videos in today’s society. This study will also help those kids who did not understand the meaning of the music videos they are watching (The same with listening to modern music).

This study will be helpful and significant to parents of the children so that they will become aware of the negative and positive effect of the modern music to their children. This is also important to them because they can guide and advise their children as early as possible about the malicious contents of some music videos.

This study will be helpful to teachers and professors because with this study they will become aware also of these and they can orient / teach their pupils during their early days in school. This study can also help the teacher in providing programs that will guide the students / pupils about the impacts of modern music and its music videos.

Scope and Limitation

Scope of the Study

The scope of the study covers the effects of modern music and its videos to the Filipino Youth. This study also covers the necessary way for them to become aware of the impact of modern music to the Filipino Society / Present Philippine condition.

Limitation of the Study

The researchers will limit the study to the following:

1. Filipino Teenagers with the age bracket of 5 years old to 20 years old

2. Parents of the Teenagers involved

3. Related studies / Past studies that is related to the Research Study (Local and Foreign)

4. Philippine Islands

5. Present problems / Issues in the Filipino Society that is related to the Research Study.

CHAPTER TWOREVIEW OF RELATED LITERATURE AND STUDIES

Definition of Terms

Alternative MusicAlternative rock (also called alternative music, alt rock or simply

alternative) is a genre of rock music that emerged from the independent music underground of the 1980s and became widely popular by the 1990s. The 'alternative' definition refers to the genre's distinction from mainstream rock music, expressed primarily in a distorted guitar sound, transgressive lyrics and generally a nonchalant, defiant attitude

Binge DrinkingBinge drinking or heavy episodic drinking is a modern epithet for

drinking alcoholic beverages with the primary intention of becoming intoxicated by heavy consumption of alcohol over a short period of time.

Death MetalDeath metal is an extreme subgenre of heavy metal music. It typically

employs heavily distorted guitars, tremolo picking, deep growling vocals, double kick or blast beat drumming, minor keys or atonality, and multiple tempo changes.

Gangsta RapGangsta rap is a subgenre of hip hop music that evolved from

hardcore hip hop. The genre was pioneered in the mid-1980s by rappers such as Schoolly D and Ice-T, and was popularized in the later part of the 1980s by groups like N.W.A.

Genre / Musical GenreA music genre is a conventional category that identifies pieces of

music as belonging to a shared tradition or set of conventions. It is to be distinguished from musical form and musical style, although in practice these terms are sometimes used interchangeably.

Hardcore PunkHardcore punk (usually referred to simply as hardcore) is a punk rock

music genre and subculture that originated in the late 1970s. Hardcore music is generally faster, heavier, and more abrasive than regular punk rock.

Hip Hop MusicHip hop music, also called hip-hop or hip-hop music, is a music genre

consisting of a stylized rhythmic music that commonly accompanies rapping, a rhythmic and rhyming speech that is chanted.

IlluminatiThe Illuminati a secret society. Adam Weishaupt, a philosopher and

lawyer, created it in 1776. In 1785, it was outlawed in Bavaria. Originally, they opposed superstition, prejudice, religious influence over public life, and abuses of state power. They supported women’s education and gender equality. It's believed that the Illuminati has abandoned its old ways and is now more focused on world domination. Some people think that the Illuminati have infiltrated and secretly control all major banks, governments, music, and movie stars.

K-Pop MusicK-pop is a musical genre originating in South Korea that is

characterized by a wide variety of audiovisual elements. Although it comprises all genres of "popular music" within South Korea, the term is more often used in a narrower sense to describe a modern form of South Korean pop music covering mostly dance-pop, pop ballad, electronic, rock, hip-hop, R&B, etc.

MisogynyMisogyny is the hatred or dislike of women or girls. Misogyny can be

manifested in numerous ways, including sexual discrimination, denigration of women, violence against women, and sexual objectification of women.

Music VideoA music video or song video is a short film integrating a song and

imagery, produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings.

OPMOriginal Pilipino Music, now more commonly termed Original Pinoy

Music, Original Philippine Music or OPM for short, originally referred only to Philippine pop songs, particularly ballads, such as those popular after the collapse of its predecessor, the Manila Sound of the late 1970s.

Pop MusicPop music (a term that originally derives from an abbreviation of

"popular") is a genre of popular music which originated in its modern form in the 1950s, deriving from rock and roll.

R & BRhythm and blues, often abbreviated to R&B or RnB, is a genre of

popular African-American music. The term was originally used by record companies to describe recordings marketed predominantly to urban African Americans, at a time when "urbane, rocking, jazz based music with a heavy, insistent beat" was becoming more popular.Rap

Rapping (or emceeing, MCing, spitting bars, or rhyming) is "spoken or chanted rhyming lyrics". The components of rapping include "content", "flow" (rhythm and rhyme), and "delivery".

Rock MusicRock music is a genre of popular music that originated as "rock and

roll" in the United States in the 1950s, and developed into a range of different styles in the 1960s and later, particularly in the United Kingdom and the United States.

Related Studies (Foreign Examples)

1. 1990 study of Roberts and Henriksen in Northern California

In a case study conducted in northern California (Roberts and Henriksen, 1990), junior and senior high school students were asked what type of media they will choose if they were lost or stranded in a deserted island. The students were allowed to nominate first, second, and third choice from the following list: TV set, books, video games, computer, newspapers, VCR and videotapes, magazines, radio, and music recordings and the means to play them.

The table below shows that all grade levels preferred music media over television (which ranks the second overall), and this choice increased with age. Over 80 percent of the total sample nominated music as one of their first three choices. By eleventh grade, music was selected first by a margin of two to one.

2. 2000 Case Study conducted by Gentile, Lynch, Linder, and Walsh in Minnesota

In a study conducted in public and private schools in Minnesota (Gentile, Lynch, Linder, & Walsh, in press, 2000), 600 eighth and ninth graders reported spending an average of almost 21 hours per week listening to music, compared to 25 hours per week watching television (Table 2).

3. 1995 Case Study by Martin and his colleaguesAccording to the data of Martin and his colleagues (1995) from the 200

Australian high school students, those who preferred hard rock and heavy metal music genres reported feelings of depression and suicidal thoughts. 20 percent of the male and 60 percent of the female heavy metal / hardcore fans reportedly having “deliberately tried to kill themselves in the last six months” compared with only 8 percent and 14 percent of the pop music fans.4. 1999 study of Gentile and Walsh

In a national random sample of parents of 2 to 17 year olds, two-thirds (65 percent) of parents reported that their children at least occasionally watched music videos. Despite this statistical data, viewing music videos occupies little time compared to listening to its music.5. 1986 study of Greeson and Williams (Music Videos)

In a study conducted in 1986, seventh and tenth graders who viewed 30 minutes of music videos with high concentrations of sex and violence showed higher approval of premarital sex that did several participants who viewed 30 minutes of videos randomly taped on air.

CHAPTER THREERESEARCH METHODOLOGY

This chapter presents the research methodology of the research study. This includes the data collection

process and the statistical measures used by the researcher.

Data-Gathering Instruments Used

In gathering the needed information, a set of questionnaire for the respondents was prepared. Checklist, observation and interview with the respondents were prepared to supplement the data elicited from the questionnaire.

Questionnaire The main instrument used in this study for data gathering

Observation Self observation is another instrument that supports this research

study. Observing the Filipino teenagers (classmates, cousins, siblings, etc) can help in supporting the data obtained in the questionnaire method.

Interview Interviews will be conducted on the parents of the Filipino teenagers

or respondents involved. Two to Four parents will be interviewed. The researchers will ask the parents on the differences of the Filipino Youth during their time and today in terms of their way of living/culture. Questions will be raised on their perception and opinion about the effects of modern music and its music videos not only to their children or Filipino Teenagers but also to the whole Filipino Society. The researchers will also ask suggestions on how they will come up with this current problem/issue.Interviews will also be conducted to the Filipino teenagers/youngsters (at least 2 respondents) to know their personal experience with regards to the research study.

Statistical Treatment

The researcher gathered the data with 64 respondents. Using a questionnaire as a guide, the researcher observes the respondents in a particular group. The same process is given to the interview method.

The researcher then tallied the scores. The percentage is computed by dividing 100 % to the number of respondents which is 64 and then multiplying it to the tallied score (frequency).

CHAPTER FOURDATA PRESENTATION AND ANALYSIS

Q: Why do you see the contents of the music videos today that way? (Based on the previous question)

Responses:lyrics are non sense!

Modern Music, unlike the music that we listen on Sundays, contains violent contents (such as sex, alcoholism, satanism) that is harmful especially to young children

Because it can make you understand the lyrics of the song and it can realate it to different situations

Music videos today are not good especially to young kids. To vulgar. Music videos today show sexual acts

They don't show gore or extremely explicit scenes

Lacks censorship

'Coz they can express their thoughts in it.

because the music videos i'm watching are good and they actually tell a story.

Well, music videos of today are becoming more aggressive. Sexy models, sexy dances, malicious lyrics. If you know what I mean. I don't even know how a lame song becomes a hit just because of adding malicious stuffs in it.

The music video reflects our society today, full of criminals, rapists, etc. Most of the music videos today influence young children in a bad way (children/kids are easily influenced on what they saw and sometimes they try to imitate what he/she saw)

actually, it depends on what music you are listening. it can be positive if the music videos uplifts your feeling (fun, happy, etc). vice versa

okay lang

it is noisy . super loud.

Well, as long as you're an optimist, you'd see it yourself. Plus, being open-minded, i find things as a freedom of expression. And I like the hard work they put into such.

Nakikita kong masama siya lalo na sa maliliit na kabataan kasi kahit na nagbibigay ung artist ng message or opinyon hindi parin maganda na makita nila ung violence sa music videos (although hindi ko nilalahat na masama lahat ng contents ng mga music video ng music nila). Most of the music videos kasi ngaun ay masyadong vulgar sa pageexpress ng kanilang feelings na pati paguugali ng mga kabataan, lalo na ung mga nasa informal settlers at mga tambay na bata, ay madaling maimpluwensiyhan ng masama.

It is visually entertaining.

Actually yung sa question na "How do you see the content of the "music video" you're watching?" ang sagot ko dun is depende. Kasi may music vid na positive ung content meron naman na negative hehehe :)

Very vulgar kase although they express their thoughts on it

It depends on how you understand and appreciate the music

Either Worldly or Based on True to life experience showing the negativity of the reality of life that we see nowadays.

music video contents are positive because it sounds great and is nice to watch

It only projects real life scenarios.. (Which is happening nowadays)

Because most music videos have hidden meanings or don't have any sense at all

It actually depends on what the music is trying to convey, normally, I'd find the symbolism positive since it does so correctly with its theme.

Sometimes it shows improper acts.

Bilib ako sa mga effert ng mga artists ngaun sa paggawa nila ng music videos, talagang very colorful at full of energy. Madami din silang nabibigay na messages sa atin. Pero sa tingin ko nasobrahan yung effort nila at hindi nila nakonsider yung epekto nito sa mga toddlers or young kids. Sa mga kagaya natin na may gabay / payo ng magulang at may sapat na isip na alam natin na mali ito, pero sa mga batang nasa iskwater "informal settlers", mga pinapabayaan ng magulang, hindi tinuturuan ng magandang asal mula maliit at hinahayaan lang na manood ng mga music videos na malaswa/or hindi appropriate sa bata masasabi ko na talagang masama talaga most of the music videos ngaun lalo na sa hollywood (lady gaga, florida, marilyn manson, atbp). Ang napapansin ko kasi ngaun lalo na nung mga nakaraang linggo maraming balita na may narape sa bulacan , mga sinalvage, atbp. Siguro dahil narin 2 sa cultura natin ngaun at epekto ng media at internet (fb, youtube atbp). Since ung study mo about sa epekto nito sa kabataan aba ang masasagot ko po dian masama siya sa mga kabataan lalo na yung mura pa yung mga isip (edad 10 to 15). Yung 5 to 6 kasi puro laro pa yun pero posibleng maimpluwensyahan din.

Some music videos give moral lessons, especially when the video has a story.

It is sometimes not related to the lyrics of the song

I only listen to songs with meaningful lyrics, which the artist portrays very effectively in his music videos.

For me, some of the old music videos that I watched gives a positive views. I think during that time the mindset of the artist is to make it more positively because those time most of the people experienced the WW1 and 2

Because Miley has lost it!

Sometimes the contents of the music video are not appropriate.

It's simply because our generation is composed of irrational and liberal minds. Artist do whatever they want without considering the pros and cons which eventually led to unpleasant behaviors and actions of teenagers, even children nowadays.

Because of their clothes. Some music videos are not suitable for young age.

well it really depends on to the genre's you are listening.. hindi naman constant yung pinapakinggan mo.. pero you'll look the video in a positive way kaya ka nga nakikinig para maka receive ng good vibes

If yes or no, why?

Responses:

i have my own choice

How the people dress on music videos does not match my personality, I just admire how they dress but I don't dress like them.

I'm in the right way of thinking and so, I know which actions are right and what things are wrong.

It makes me see the world through other people's eyes.

because its just a music video

kapag nakakadala yung kanta

You are influenced by watching or listening to it.

I know how to make a distinction between what I watch and if I. Sould imitate in real life

It still depends on me if I want to act like what people in the video do. And most of the time, I don't, since I dislike copying other people.

Does not have impact on me.

why or how? they affects me on how i think. it also affects me on my behavior. the way i treat the PEOPLE AROUND ME! NOT BEING SELFISH!

Well, I share them the good vibes.

i can realate my situation/action to any songs ive heard

o.a naman kung maapektuhan pa mga kapamilya/kaibigan ko

i know how to handle myself

Yes it do affects my actions in a POSITIVE way.

I think yes, somehow it affects my actions and the way i dressed.

Hindi ko hahayan na ma-implwunsiyahan ng modern music videos ang paraan ng pagkilos ko at pakikitungo ko sa ibang tao....

Music is a way to convey a thought to other people; the lyricist's opinion.

I don't let it corrupt my brain.

i don't base my actions to music

its just that i dont let this musics rule over me.

Sometimes I became aggressive to my parents

People can successfully improve their moods and boost their emotions based on the music they are listening.

i will not let myself to be affected coz i have my own principles in life that is far better than those

Coz it differs from reality.

I don't let them affect my actions towards other people

Your personality actually defines the kind of music you listen to. It's not the other way around.

well you shouldn't base your actions from just a music video

I dont know

The answer is actually "maybe".

It sets my mood.

It boosts my self esteem

Kung nasa tama kang pag-iisip, hindi ka maiimpluwensiyahan ng mga malalaswuang music videos. Ang nakakapag-impluwensiya lang sa kilos ko ay ung music na mga tinutugtog sa radyo araw araw (yung magaganda ang meanings). Depende na iyan sa taste ng tao sa music

Music videos make me feel young and sexy

because part in our life we learned through our senses, that's why there is a probability that music can affect our actions because we use our senses. hahaha :)

I have my own Preferences, for example, the Bible

CHAPTER FIVESUMMARY, CONCLUSIONS, AND RECOMMENDATIONS

/ MORAL LESSONS

Summary

Summing up together, the effects of modern music to the Filipino youth’s actions and mood depend on the sound or melody of the song rather than the lyrics. Based on the data results above, the respondents listen to modern music because the music “relaxes” them and the melody sounds good. Also, lyrics are not that powerful because some of the listeners do not understand its contents and if understood lyrics may be interpreted differently by different listeners. Music videos are direct and more powerful. Based on the data results above, watching music videos uplifts their spirit. It is also the performance that made the respondents watch. Also, a foreign study conducted (Chapter 2) shows that tenth graders who viewed 30 minutes of music videos have higher approval of premarital sex. As shown in the pie chart on Chapter 4, 39 percent of the respondents said that most of the music videos today are “Negative” while 58 percent said it is “Positive”.

Conclusions and Recommendations

Based on the data analysis, the following recommendations are stated:

Not all music videos are bad. Parents should be responsible in advising their young children because children are easily influenced by negative things. Parental guidance is a must (like in the television). They should guide their children on which music video to watch and not. Parents (especially informal settlers) should teach their children of good morals in order for their children to become good citizen of the country (ika nga, “Ang Kabataan ay Dapat Pag-Asa ng Bayan” hindi “Ika-babagsak ng Bayan!)

Aside from parents, teachers should also orient their pupils about violent contents in most of the music videos today and its implication to the Filipino Society.