Modern Day Marketing- St. Leo/ American Marketing Association Presentation
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Modern Day Marketing
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Transcript of Modern Day Marketing- St. Leo/ American Marketing Association Presentation
Modern Day Marketing
Hello!I am Chris Giarratana
You can find me at:
TheContentPro.com
@CJGiarratana
1.A Little About Me
“I work with small business owners to build online sales machines that drive traffic and boost conversions.
Experience
Kappa Sigma FraternityCommunications Deputy Commissioner
Bion MarketingDigital Marketing Consultant
Orlando SEO Site ClinicCo-Host
TravelClickMedia Campaign Manager
Starter Studio Mentor
Personal Experiences
▷After Graduation▷Overcoming Struggles▷Shifting From Products To Service
The first year after graduation could be the hardest point of your lives.
Be prepared.
2.What I Do
Professional Background
▷ WordPress Dev.
▷ Email Marketing
▷ Landing Page Optimization
▷ Conversion Rate
Optimization
Marketing Channels
▷ Search Engine Optimization
▷ SEO Copywriting
▷ Pay Per Click
▷ SEM
Volunteer Experience
▷Kappa Sigma Fraternity▷Orlando Meetup ▷Starter Studio Mentor
Grow Authority. Gain Experience. Build Reputation. Network.
Digital Marketing Consultant
▷SEO Copywriting▷Digital Marketing Strategy▷PPC Campaigns▷Business Coaching
Overall strategy and driving traffic to increase overall conversions.
TravelClick
▷PPC for 40 Hotels in Canada▷Client Interaction▷Upsells & Management
Provide guidance to help Canadian clients increase their revenue.
3.Most Important Skills
Skills For Success
Not FeaturesValue = Benefits & Results
Personal BrandingBuild Your Base
▷ Blog▷ Always Learn▷ Content Creation▷ Distinguish Yourself
The Most Important Skills
Online MarketingCreativity, Not Technical
▷ Google Analytics▷ Niche Efforts▷ Purpose & Profit▷ Work With People
4.How To Prepare
Don’t Wait Until Graduation...
Career Goals
Personal Branding
▷Your Name As Domain Name▷Blog About Your Interests▷Keep LinkedIn Updated▷Build Experience & Profile▷Join Meetups & Online Forums
You will need to stand out.
5.Things To Do
Prepare For Graduation
Prepare For Graduation
▷Update LinkedIn (15 mins/day)▷Buy Professional Resume
Template▷Research Careers▷Build Portfolio
Prepare. Don’t Wait Until You Need.
