Modern Media Marketing

Winning the Competition by Leveraging New Media

A Talk on Modern Media Marketing

Expenses ComputationExpenses Costs

Electricity Bill 3,400.00Monthly Apartment Rent 5,500.00Water Bill 500.00Monthly Grocery 3,500.00Monthly Gasoline 1,000.00Baby Expenses 5,000.00Monthly Amortization 4,200.00Globe Landline 800.00Smart Bro Wimax 1,000.00Work Allowance 4,000.00For Self and Emergencies 3,100.00

32,000.00

What a tiyan!

Gawang belo. Flawless.

Mukhang adik lang.

Modern Media

Refer to mass communication characteristic of recent times or the present or contemporary way of thinking or communication relating to a recently developed or advanced style, technique, or technology.

Examples of Modern Media

• Internet• Websites• Computer multimedia• Video games• Augmented reality• CD-ROMS• DVD

MODERN MEDIA

Has significantly shaped the world and its people over the years.

January

Lesson on Modern Media Marketing

When you ride on the bandwagon of a celebrity’s famous lifestyle or colorful story, together with maximizing modern media, you will surely be a big hit.

February

More than 519,221 members of INC had joined the Worldwide Walk For Those

Affected by Typhoon Yolanda and broke the records of the Guinness Book of World Records for the largest charity walk in a

single venue and the largest charity walk in multiple venues in 24 hours.


When you take on a daring Guinness Book of World Records-setting endeavor, together with leveraging modern media effectively, you surely are going to trend.

MarchMakati City Pasig City

Recognized by TIME Magazine as the “Selfie Capitals of the World” with 258 selfie takers per 100,000

people beating the ranks of Manhattan, New York and Miami, Florida.


• Taking advantage of a global phenomenon like ‘selfie’ combined with leveraging the unique characteristic of a geography like the Philippines, which is a mobile heavy user catches the attention even of the world.

April

The Senate Blue Ribbon Committee recommended the filing of plunder and graft charges to Senators Juan Ponce Enrile, Jinggoy Estrada, and Bong Revilla.

Mapurol na ang panday

Wala ng bisa ang agimat.

Captain Barbel Barrel

Bakit ba sinundan ako ng malas ko sa pelikula sa senado?

Gusto ko lagi happy ka pero bakit ako ang hindi happy ngayon?


When, with the help of modern media, you leverage on a subject matter of national interest, the masses will feast on it.

May

Lacson's Napoles list of involved politicians was released to the public. On May 14, whistleblower Benhur Luy's list was also released, with 25 senators included in the said list to be involved with any Janet Napoles transactions.


Capitalize on Filipinos’ unique characteristic and tendency to be “tsismosa”, “usisera”, at “curious”, at “pakialamera” and you’ve got yourself a winning marketing strategy.

Olivia, will you marry me 2/4/4

June

Philippine Senators Bong Revilla and Jinggoy Estrada were surrendered to the Sandigangbayan after the court issued a warrant for their arrest in relation to the PDAF scam.


A very influential and famous face on your materials, mobilized by modern media marketing, ohhh. What a strategy that is.

INC Centennial Celebration

• Approximately 2 million members of the Iglesia ni Cristo joined the worship rites held at the Philippine Arena for the centennial celebration of the religious sect. INC also grabs 2 additional Guinness world records for the "World's Largest Mixed-Use Theater" and "World's Largest Gospel Choir."


Let’s ask INC leaders.

August

Ramon Bautista, Internet Action Star


Always be on your toes with a camcorder or your smartphone’s camera to document attention-grabbing stories and personalities that can hit the headlines.

September

Gilas Pilipinas fans win MVF


Right and consistent utilization of social media marketing, backed up by the Filipinos’ addiction to social networking and mobile devices usage, spells victory.

In modern media marketing, DISRUPTORS who cause DISRUPTION are always the

winners. They are always a mile ahead of the competition.

To DISRUPT is to throw into disorder or to interrupt the normal course or unity of something

#ALSIcebucketchallenge

IT MUST BE VIRAL!

As of August 28, 2014, it’s a whopping $98,200,000.00!

On the same date last year, pre-challenge, they only earned $2.7M

TED Talks

IT MUST BE VIRAL!

Has 2.7M subscribers on Youtube3.28m followers on Twitter6.21m likes on Facebook

Youtube Sensations

Examples of Modern Media

• Internet• Websites• Computer multimedia• Video games• Augmented reality• CD-ROMS• DVD

Elements of Effective Modern Media Marketing

• Interaction with your target market, audience, or users.

• Active and creative engagement.• Virality

Website

• Must be interactive– Write and share weblogs (blogs, vlogs, plogs,

moblogs)– Publish whitepapers– Set up and distribute email newsletters– Set up RSS

• Must have actual samples of what your work is and how you do it.

Website

• Must cater to all the senses.• Must be search engine optimized.• Must be simple to navigate.

Social Network

Modern Media Marketing Stats and Figures

• Worldwide social media revenue in 2012 was $16.9B

• Facebook is the platform marketers use most with 92%

• Facebook is seen as most effective B2C channel by small businesses

Thank You!

Don’t compete with the competition. Make the competition compete with you.

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Modern Media Marketing

Marketing

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