MODELLING TOMORROW’S WORLD - Amazon S3 · PDF fileMODELLING TOMORROW’S WORLD ......
Transcript of MODELLING TOMORROW’S WORLD - Amazon S3 · PDF fileMODELLING TOMORROW’S WORLD ......
![Page 1: MODELLING TOMORROW’S WORLD - Amazon S3 · PDF fileMODELLING TOMORROW’S WORLD ... “consider the extent to which scenario-based modelling is sensitive to behavioural or ... 170](https://reader034.fdocuments.us/reader034/viewer/2022051523/5a74c9907f8b9a4b538bfacf/html5/thumbnails/1.jpg)
MODELLING TOMORROW’S WORLD
MODELLING MOBILITY AS A SERVICE
JAMES DATSON
MAAS LEAD
![Page 2: MODELLING TOMORROW’S WORLD - Amazon S3 · PDF fileMODELLING TOMORROW’S WORLD ... “consider the extent to which scenario-based modelling is sensitive to behavioural or ... 170](https://reader034.fdocuments.us/reader034/viewer/2022051523/5a74c9907f8b9a4b538bfacf/html5/thumbnails/2.jpg)
CAN WE DO BETTER?
“consider the extent to which scenario-based modelling is sensitive to behavioural or government policy change”
National Infrastructure Commission
![Page 3: MODELLING TOMORROW’S WORLD - Amazon S3 · PDF fileMODELLING TOMORROW’S WORLD ... “consider the extent to which scenario-based modelling is sensitive to behavioural or ... 170](https://reader034.fdocuments.us/reader034/viewer/2022051523/5a74c9907f8b9a4b538bfacf/html5/thumbnails/3.jpg)
BACKGROUND GROWTH
![Page 4: MODELLING TOMORROW’S WORLD - Amazon S3 · PDF fileMODELLING TOMORROW’S WORLD ... “consider the extent to which scenario-based modelling is sensitive to behavioural or ... 170](https://reader034.fdocuments.us/reader034/viewer/2022051523/5a74c9907f8b9a4b538bfacf/html5/thumbnails/4.jpg)
THE VIEW FROM HEALTHCARE
“Drugs can be expensive, difficult to research, hard to get approved, and, according to a recent report,
don't work on large parts of the population.”
![Page 5: MODELLING TOMORROW’S WORLD - Amazon S3 · PDF fileMODELLING TOMORROW’S WORLD ... “consider the extent to which scenario-based modelling is sensitive to behavioural or ... 170](https://reader034.fdocuments.us/reader034/viewer/2022051523/5a74c9907f8b9a4b538bfacf/html5/thumbnails/5.jpg)
HEALTH SECTOR’S APPROACH
![Page 6: MODELLING TOMORROW’S WORLD - Amazon S3 · PDF fileMODELLING TOMORROW’S WORLD ... “consider the extent to which scenario-based modelling is sensitive to behavioural or ... 170](https://reader034.fdocuments.us/reader034/viewer/2022051523/5a74c9907f8b9a4b538bfacf/html5/thumbnails/6.jpg)
PERSONALISATION CAN HAPPEN IN TRANSPORT
![Page 7: MODELLING TOMORROW’S WORLD - Amazon S3 · PDF fileMODELLING TOMORROW’S WORLD ... “consider the extent to which scenario-based modelling is sensitive to behavioural or ... 170](https://reader034.fdocuments.us/reader034/viewer/2022051523/5a74c9907f8b9a4b538bfacf/html5/thumbnails/7.jpg)
WHERE IS THE INNOVATION HAPPENING?
![Page 8: MODELLING TOMORROW’S WORLD - Amazon S3 · PDF fileMODELLING TOMORROW’S WORLD ... “consider the extent to which scenario-based modelling is sensitive to behavioural or ... 170](https://reader034.fdocuments.us/reader034/viewer/2022051523/5a74c9907f8b9a4b538bfacf/html5/thumbnails/8.jpg)
DEVELOPING THE SERVICE
![Page 9: MODELLING TOMORROW’S WORLD - Amazon S3 · PDF fileMODELLING TOMORROW’S WORLD ... “consider the extent to which scenario-based modelling is sensitive to behavioural or ... 170](https://reader034.fdocuments.us/reader034/viewer/2022051523/5a74c9907f8b9a4b538bfacf/html5/thumbnails/9.jpg)
WE LOVE BUNDLES
Holiday time!
![Page 10: MODELLING TOMORROW’S WORLD - Amazon S3 · PDF fileMODELLING TOMORROW’S WORLD ... “consider the extent to which scenario-based modelling is sensitive to behavioural or ... 170](https://reader034.fdocuments.us/reader034/viewer/2022051523/5a74c9907f8b9a4b538bfacf/html5/thumbnails/10.jpg)
THE OLD AND THE NEW
Holiday time!
![Page 11: MODELLING TOMORROW’S WORLD - Amazon S3 · PDF fileMODELLING TOMORROW’S WORLD ... “consider the extent to which scenario-based modelling is sensitive to behavioural or ... 170](https://reader034.fdocuments.us/reader034/viewer/2022051523/5a74c9907f8b9a4b538bfacf/html5/thumbnails/11.jpg)
THE POLICY EFFECT
![Page 12: MODELLING TOMORROW’S WORLD - Amazon S3 · PDF fileMODELLING TOMORROW’S WORLD ... “consider the extent to which scenario-based modelling is sensitive to behavioural or ... 170](https://reader034.fdocuments.us/reader034/viewer/2022051523/5a74c9907f8b9a4b538bfacf/html5/thumbnails/12.jpg)
‘MARKETPLACE’ FORCES
THE CHANGE LANDSCAPE
Consumers
“O WOW!”
Innovators/Disrupters
“WE WANT MORE”
Travel Demand
“PAIN!”
Network Operations
“VOTES & SMART”
![Page 13: MODELLING TOMORROW’S WORLD - Amazon S3 · PDF fileMODELLING TOMORROW’S WORLD ... “consider the extent to which scenario-based modelling is sensitive to behavioural or ... 170](https://reader034.fdocuments.us/reader034/viewer/2022051523/5a74c9907f8b9a4b538bfacf/html5/thumbnails/13.jpg)
WHEN THE ‘HOLY GRAIL’ APPEARS
![Page 14: MODELLING TOMORROW’S WORLD - Amazon S3 · PDF fileMODELLING TOMORROW’S WORLD ... “consider the extent to which scenario-based modelling is sensitive to behavioural or ... 170](https://reader034.fdocuments.us/reader034/viewer/2022051523/5a74c9907f8b9a4b538bfacf/html5/thumbnails/14.jpg)
OUR BEHAVIOURS WILL CHANGE
REDU
CE
RE-
MODE
RE-
TIME
RE-
ROUTE
![Page 15: MODELLING TOMORROW’S WORLD - Amazon S3 · PDF fileMODELLING TOMORROW’S WORLD ... “consider the extent to which scenario-based modelling is sensitive to behavioural or ... 170](https://reader034.fdocuments.us/reader034/viewer/2022051523/5a74c9907f8b9a4b538bfacf/html5/thumbnails/15.jpg)
FROM ONE TO MANY
LISTE
N
LEAR
NADAPT
Network
Threshold
Person
Population
![Page 16: MODELLING TOMORROW’S WORLD - Amazon S3 · PDF fileMODELLING TOMORROW’S WORLD ... “consider the extent to which scenario-based modelling is sensitive to behavioural or ... 170](https://reader034.fdocuments.us/reader034/viewer/2022051523/5a74c9907f8b9a4b538bfacf/html5/thumbnails/16.jpg)
A COPING STRATEGY
LISTE
N
LEAR
NADAPT
Which bundles work?
LISTEN LEARN ADAPT
![Page 17: MODELLING TOMORROW’S WORLD - Amazon S3 · PDF fileMODELLING TOMORROW’S WORLD ... “consider the extent to which scenario-based modelling is sensitive to behavioural or ... 170](https://reader034.fdocuments.us/reader034/viewer/2022051523/5a74c9907f8b9a4b538bfacf/html5/thumbnails/17.jpg)
Transport Systems Catapult
The Pinnacle
170 Midsummer Boulevard
Milton Keynes
MK9 1BP
T +44 (0)1908 359 999
W ts.catapult.org.uk
THANK YOU
W: ts.catapult.org.uk