Model for a business plan

7/21/2019 Model for a business plan

1/55

Al AkhawaynUniversity in Ifrane,Ifrane, Morocco

[email protected]

[Web address

Life Savers !ave "o#rs, !ave $heirs


2/55

Table of Contents

I. Executive Summary..............................................................2

%ighlights

$he competitive edge

$he target market

Mission !tatement

&ision'

$he c#stomer bene(ts'

)#ali(cations of the fo#nders and keyemployees'

*ey (nancial highlights

II. Description of Business.......................................................3+#siness ro(le and Ind#stry

+#siness !trategic lanning and *ey !#ccess-actors

rod#cts and !ervices

Marketing !trategylan

/#stomer reference

/ompetitors Analysis

III. Descriptive Information: Management, Finance, Operations...........................................................................................!

0escription of the Managing team

1perational lan

-inancial ro2ections

I&. "ppen#ix............................................................................2$

3#mber 4' $echnical notes abo#t the software

3#mber 5' 6thical and rivacy Iss#es' !oftwareand Assistance !ervices

3#mber 7' !#rvey

-inancial Ass#mptions'

&. %or&s 'ite#........................................................................3$


3/55

Executive Summary

8ife !avers is a service provider that creates val#e by sharing knowledge and e9pertise in

Microsoft 1:ice applications with o#r c#stomers. We provide them with knowledge they

otherwise wo#ld not be able to receive or wo#ld have to read to man#als in order to gain

e9pertise. +esides the t#toring service, we o:er o#r c#stomers the 8ife !avers Utility

application, which creates val#e by enabling them to connect to the AUI network servicesm#ch faster than they co#ld con(g#re they comp#ter. In order to collect val#e we will

charge o#r c#stomers for the services provided.

(ig)*ig)ts

+)e competitive e#ge

;iven the small competition we have now, we assessed that most of o#r clients or

prospective clients will have three possible choices. $he (rst choice e their services for the c#stomer on camp#s. $his is a new

prod#ct that will develop the market


4/55

socially challenged children from the Ifrane region with free transportation to Al AkhawaynUniversity, where we will give them free t#toring session on basic comp#ter skills.

ision:

1#r vision at 8ifesavers is that every child in the world deserves to have some basic

knowledge abo#t information technology. I$ has become the cornerstone that every person

needs in order to (t in the modern professional world, and we think that everyone deserves

to access it, regardless of their social stat#s or their (nancial means. $his is why we,

8ifesavers, are providing a m#ltit#de of services that will provide the means to sched#le

t#toring classes for the children in the local areas of Ifrane, in order to make them more

familiar with Information $echnology. We feel it is o#r d#ty as entreprene#rs to give as

m#ch as we received, and o#r c#stomers will share o#r point of view. +y providing them

with c#stom software, templates and private t#toring sessions, o#r sole goal is to give back

to the comm#nity and make o#r c#stomers more socially responsible.

+)e customer -enets:

8ife !avers c#stomers will bene(t from o#r prod#cts in m#ltiple ways. -irst of all, the

c#stomers will become more prod#ctive by #sing 8ife !avers Utility. $he software will

enable them to properly connect to the Al Akhawayn 3etwork, printer and the network

drive. !o far these three feat#res have been provided by the Internet $echnology !ervice,

b#t as o#r s#rvey shows, st#dents have been e9tremely #nsatis(ed with the Internet

$echnology !ervice. !econd, the other service we o:er will contrib#te even more to the

academic life and performance of the c#stomers. In fact, the t#toring will be an a:ordable

tool available for every st#dent that will give them the opport#nity to learn how to #se

Microsoft 1:ice !#ite prod#cts. It will consist of one to one t#toring to learn how to

properly and e:ectively #se any software in the conte9t of their classes. 3ot only will they

learn how to #se the software for classes, b#t they will gain a general #nderstanding of

Microsoft 1:ice !#ite prod#cts. $his knowledge will be precio#s later on as it will increase

their chances of being accepted for a 2ob, since they will be more competitive and their

f#t#re company will save the costs of training them. $he teachers of Al Akhawayn

University can also bene(t from o#r service, as we will help them #se Microsoft 1:ice at

their advantage. -or instance, we co#ld help them create an 69cel sheet that calc#lates the

grade of single st#dents, the class average or the e9am averages. $he res#lt of this training

will be that the professors will have more time to prepare their classes, to o:er e9tended

o:ice ho#rs or it will simply provide them with more free time.

/ua*ications of t)e foun#ers an# &ey emp*oyees:$he fo#nders of 8ife !avers are all AUI st#dents seeking bachelor degrees in vario#s (elds,

from marketing to (nance and comp#ter science. All the fo#nders are ma2oring or minoring

in -inance. $his has a positive e:ect on o#r (nancial plans and pro2ections, since we have

si9 di:erent views that positively contrib#te to shape a s#ccessf#l b#siness.

All the st#dents have st#died in Al Akhawayn for at least (ve semesters and have

completed all the principal classes of the +#siness school. -or this reason, we all have at

LIFE SAVERS -


5/55

least a basic idea of how to start a b#siness. At the same time, the weaknesses some of #s

might have are covered by the e9pertise of others and vice versa, contrib#ting to the

creation of an e:icient and e9pert team.

+esides the st#dies in the University, almost all of the fo#nders have completed one or

more internships. $hese internships range from banks s#ch as +anB#e AlCMaghrib

insights on problem solving, on planning and performing acc#rately and timely. $hese

e9periences give 8ife !avers a strong advantage over o#r competitors, as we have already

have seen how a b#siness r#ns. $his will certainly help #s avoid certain mistakes and foc#s

on the really important aspects of o#r b#siness.

0ey nancia* )ig)*ig)ts1#r company starts b#siness with a ma9im#m of 4GG 0% in capital. I will #se mainly thiscapital to print material related to o#r prod#ct and services. /onsidering the low costs we

will inc#r for the starting o#r b#siness, we will not add more than 4GG 0% to o#r alreadye9isting capital. $he most important part is o#r e9penses. !ince developing the softwareinc#rred very few depreciation e9penses, we will not incl#de this in the pro2ected (nancialstatements. We estimated later in the (nancial part of this b#siness plan, o#r printingcosts. We will be printing activation keys and after services printo#ts


6/55

"escri#tion of $usiness

Business 1ro*e an# In#ustry

*ey !#ccess -actors'

$he reason, why o#r company will be s#ccessf#l is simple. We have been

developing a piece of software, which will allow the st#dent body of Al

Akhawayn University to connect to basic I$ services o:ered by Al Akhawayn

University. $he c#rrent problem st#dents are facing is that the Internet$echnology !ervice


7/55

$he service and software ind#stry is moderately easy to enter d#e to the low

investment reB#ired for assets. $ho#gh the e9pertise is an essential part to

enter this ind#stry sectors. 8ive !aversJ is in possession of bothK the

e9pertise of software programming as well as in teaching the advanced #se

of Microsoft 1:ice !#ite prod#cts, Apple iWork as well as other software

s#ch as !!!.

!ince 8ife !aversJ is the only company in Ifrane o:ering these service the

c#stomers have little power and cant control the prices or move to

competitors. $he same applies for s#ppliers, since 8ife !aversJ creates its

own prod#cts and provides services it doesnt rely on any s#pplier that

co#ld inL#ence o#r b#siness beca#se of a partic#lar high bargaining power.

1#r b#siness will most likely e9perience a very heavy demand of o#r

t#toring service d#ring and before the midterm and the (nal e9am periods.

6ven tho#gh these times will be p#sh o#r pro(ts we ass#me to also have agood amo#nt of c#stomers d#ring the reg#lar semesters, d#e to reg#lar

assignments or st#dents that do not procrastinate.

$#toring +#siness'

$he t#toring b#siness has been aro#nd since st#dents e9isted d#e to the

simple fact that there has always been st#dents that were not able to keep

#p with the pace of their classmates or simply beca#se teachers, professors

or any other type of professional was not able to deliver the ta#ght material

in an #nderstandable way. 1#r t#toring company is operating in a fast

growing sector, the ed#cational sector. According to state#niversity.com the

higher ed#cational sector grew almost 7G in the last ten years


8/55

$he appro9. NGG new st#dents are not only o#r potential c#stomers for o#r

t#toring services b#t also very likely to p#rchase o#r 8ife !avers !oftware,

to simply and speed #p their connectivity with the Al Akhawayn 3etwork.

$he Market !egment

$he market segment we are planning on targeting is the st#dent and fac#lty

body of Al Akhawayn University. $he st#dent body consists of almost 5GGG

st#dents and the fac#lty body of 47G, which makes a total of 547G potential

c#stomers. $he targeted segment is not at a stable si>e b#t rather growing, average ann#al growth b#t are more foc#sed on technology for researching or writing research

papers. $he st#dents from the !%!! will be o#r main c#stomers even

tho#gh they are less in n#mber than !+A or !!6 b#t from o#r s#rvey wewere able to concl#de that the need for software t#toring is almost twice as

big as the one from !!6 and more than 5G higher then the !+A. !ee

;raph 5

LIFE SAVERS - '


9/55

$eachers' We ass#me that teachers will also be in need or o#r t#toring

service. We p#t partic#lar emphasis on the teachers of the !%!! beca#se

we s#spect them to be in more need than teachers of the b#siness and

engineering school d#e to their fact that they already were challenged by

technological obstacle d#ring their st#dies, career.

"o#r goals and ob2ectives

8ife !aversJ #ltimate goal is growth. We at 8ife !avers are a yo#ng small

b#siness that has 2#st opened it doors to o#r new c#stomers. We have

c#rrently two prod#cts in o#r rOpOrtoire, with the goals to increase this

n#mber and to f#rther improve o#r c#rrent software. We are intending to

o:er more software innovations in order to make everyday life of st#dents

easier and more e:icient. Another completely new branch we are

developing at the moment is the market research and data s#pply for other

small b#sinesses with in the Al Akahwayn University and the Ifrane region.

We will achieve these goals by working hard on developing o#r software

even more and making it more attractive by adding and easy to #se UserC

Interface in order to make it even more c#stomer friendly. We all intend to

add f#rther f#nctions to o#r program s#ch as helping st#dents to set#p their

calendars and reminder applications. 1#r software will also help them to

synchroni>e their smart phones with their /, to avoid do#ble entries or

missing events.

1#r new prod#cts, a market analysis s#rvey tools, is still in prod#ction and

is intended to be released with in the ne9t few months. We will #se

primarily Microsoft 69cel for o#r market analysis. We are planning on

performing s#rveys primarily on c#stomers satisfaction so that e9isting

b#sinesses or new ones can (ll the niches and gain a competitive advantage

over the others.

LIFE SAVERS - (


10/55

Business Strategic 1*anning an# 0ey Success Factors

In order to better accomplish o#r b#siness strategic planning, we choose to

reali>e it by following 3icolas 0Allevas pieces of advice. Indeed, we will

constr#ct o#r b#siness strategic planning by answering theses following

B#estions'

Market' Which are the markets that we will foc#s onP

Means' %ow will we reach the markets identi(edP

Moat' What is the method we will adopt to create a moat aro#nd #s, so that

o#r competitive advantage stays #nchallengedP

Model' What are the stages in o#r strategy and what is the order in which

the vario#s stages of the strategy be implementedP

Money' Where will the money


11/55

a !t#dentsAs we mentioned, the st#dents come from di:erent backgro#nds. $hema2ority is Moroccan, b#t then again, they come from all over Morocco.!ome st#dents are international, they came to Morocco to get theirbachelor, so they are spending at least fo#r years here. And (nally, theeare the e9change st#dents, mostly Americans, 6#ropeans and someAsians, that come for a semester only. 6ven is ethnically the AUIcomm#nity of st#dents is very diversi(ed, they are some commoncharacteristics tho#gh. Indeed, all AUI st#dents speak 6nglish. Inaddition, they all have a similar level of ed#cation. $hey havecompleted high school, received a diploma and came to AUI either tost#dy for a bachelor or masters. In addition, in order to be able toa:ord st#dies in AUI, the st#dents m#st come from a certain socialclass. *nowing that the st#dies cost aro#nd 4GG GGG dh a year, with nos#mmer session incl#ded, we can say that on average the st#dentcomm#nity in AUI is pretty wealthy.

b -ac#lty

$he fac#lty in AUI is very diversi(ed as well. With a ma2ority that isMoroccan. %owever, there are professors from all over the world aswell, America, R#ssia, )#ebec, +ra>il, -rance and so on. 6ven tho#ghthe fac#lty has di:erent origins b#t there is still a common factor. $hissegment of o#r market is e9tremely ed#cated. In fact, most of theprofessors have already obtained a h0. $his part of o#r market has onaverage already reached a certain level of self act#ali>ation.

a !ta: $he AUI sta: however is less diversi(ed than the other segments. Witha certain n#mber being foreigners, the ma2ority is certainly Moroccan.Many of them live are from Ifrane contrarily to the other segments.

MeansIn o#r case, since we are part of the AUI comm#nity and that we live withinthe market place, reaching the market is an operational detail and hasnothing to do with the strategy of the b#siness.Moat1#r moat, or in other term, o#r competitive advantage is that we o:erconvenience and e:ectiveness. !ince we #nderstand perfectly the needs of

o#r c#stomers and we know that they are b#sy people that have manyresponsibilities and not m#ch time, we o:er them the help that is going toenable them to accomplish their tasks or learn a new way of doing so in avery smart and e:ective way. We are providing the open click away kind ofservices that makes o#r c#stomers life easy. 1#r competitive advantage issimply that, we are life savers.Model

LIFE SAVERS - *+


12/55

MoneyWe agreed on among partners that we will start o#r b#siness with an initialinvestment of 4GGdh. Afterwards, in order to be able to operate andaccomplish o#r primary ob2ective, we need to reali>e some pro(t. 8ets ree9plain that o#r p#rpose is to be able to (ght 2#venile comp#ter illiteracy inthe region of Ifrane. In order to do that, we are going to contact schoolsaro#nd Ifrane, agree on time slots to pick #p children, bring them to AUIwere we can #se the facilities and do the t#toring. 1f co#rse, this will occ#rsome costs, in order to be precise, transportation cost in order to bring thechildren to the #niversity and bring them back to their ho#ses. In order todo that, we are selling the software, and selling t#toring services andc#stomi>ed on demand t#toring services.3ow we have to #nderstand why wo#ld the c#stomer want to pay a marginabove the cost of prod#ction. 8ets not forget that we primarily sell services.It is di:ic#lt tho#gh to estimate the cost of prod#ction of a service.Act#ally, according to Wirt>, pricing a good can even be cost based,competition based or val#e based. /ost based pricing depends on the cost ofprod#ction. $he competition based pricing is abo#t deciding on the costsbased on the completion, in other words, the cost sho#ld be consistent withthe market. %owever, in o#r market there is no other b#siness entity thatsells the same services as o#rs. !o we cant base o#r services oncompetition. -inally there is the val#e based pricing, and this is how wedecide to price o#r goods and services. , 5G45=+y performing a s#rvey, we manage to eval#ate the price that s#its theperceived val#e that c#stomers grant o#r services. Indeed, after comp#tingthe res#lts, we came #p with an average price for the services of??,?TV?dh that we are going to ro#nd to ?Gdh. Moreover, after reali>ing

LIFE SAVERS - **


13/55

the foc#s gro#p, we were able to come #p with an average price of thesoftware which is 4Gdh.*ey !#ccess -actors$he worldwide ind#stry of software and I$ services is growinge9ponentially, and there are many b#sinesses that compete in this sector.%owever, we have bro#ght o#r ind#stry in the town of Ifrane and especiallyat Al Akhawayn University where the competitors are B#ite few. Indeed,there are only a few b#sinesses that are in the sector software developmentin the region, which are mainly technicians from A>ro#. $ho#gh this seemsto be a very small n#mber, the total target market is not large, as it is onlythe st#dents and fac#lty of AUI and it sho#ld be taken into acco#nt thatthere are few other people available as potential c#stomers. $herefore, wesho#ld not #nderestimate the e:ect of the competitors in the market.Indirect competitors that o:er alternative services are mainly the I$!department of Al Akhawayn #niversity, while o#r core ca#se is to facilitate

the #sage of the services they o:er. -or the internet con(g#ration, I$!already gave an online g#ideline for st#dents to follow in order to establishthe connection. 3evertheless, the ma2ority still fail to reach that end. $hegrowth of the market is going to be somehow sharp, as the need of o#rservice is yet to be discovered. $he combination of the /a#se and the #tilityof the software will make the demand high at (rst met by a limited s#pplyprocess. Indeed, this will create a window for arbitrary ha>ard coming fromrelative s#bstit#tes that might emerge from imitations and limitations. $hest#dents of Al Akhawayn University and its sta: are the main considerationof the target c#stomers, b#t a part of this target can easily be transformedinto an indirect so#rce of competition. !t#dents can easily imitate the

concept and propose it on camp#s. ;iven the nat#re of the b#siness, that isentirely innovative and nonCl#crative organi>ation, the initial investmentpart or /apital wo#ld be easy to manage at (rst. $hen will the marketingcampaign will reB#ire #s to design Lyers and make a small introd#ctoryevent that will probably take place on camp#s. -or positioning, we will needto make a video that will represent #s on the !ocial 3etwork.

1ro#ucts an# Services

rod#ct'

8ife !avers o:er prod#cts and services that are vario#s depending on the

need e9pressed by c#stomers. We have one prod#ct and vario#s services.

$he prod#ct is a software, which is intended to con(g#re the c#stomers

comp#ters to work correctly with some AUI 3etwork -eat#res. rior to

#sage of the software, the c#stomer needs to p#rchase a prod#ct key or a

prod#ct (le to be #niB#ely #sed with hisher machine. Indeed, we will not

be selling the program itself, b#t we will be licensing it #sing prod#ct

LIFE SAVERS - *2


14/55

keysactivation (les. A prod#ct key can be either p#rchased at the selling

points d#ring the la#nching period or downloaded via a (le online


15/55

the same connection, which is why the Wi-i connection b#ndle feat#re

does not reB#ire activation. 1#r %elp and !#pport center will be in

charge of assisting clients that acB#ired prod#ct keys in the activation

and validation of their keys on their respective comp#ters.

0evelopment, $esting, and Release'

$he program will be made available as a +eta version to be tested by real

#sers #nder di:erent environments. 0#ring this phase, activation will be

free of charge and only speci(cally addressed people will be able to

receive the preCrelease beta version


16/55

8ife !avers also o:ers services to AUI st#dents. 1#r services are vario#s

and target di:erent c#stomers and sit#ations. We have made a plan as of

the acc#racy of the targeted people, sit#ational environmentZ, and

possible problems.

-irst, it is important to note that the term servicesX refers to all serviceso:ered to c#stomers that e9pressed the willingness to p#rchase them

and the need for them. $hese services are personal assistance sessions e the

st#dy e9perience and increase e:iciency and prod#ctivity. When

necessary, st#dents that need to #se technology to accomplish academic

work


17/55

will be created after the (rst week of operations to better target and

frame the areas of interest.

What applies to st#dents mostly applies to professors in term of services.

3ecessary personali>ation will be made to adapt to the needs.

Mar&eting Strategy1*an

In order to b#ild o#r marketing strategy we follow D. /onrad 8evinsons

directives by following his seven steps.

4= What is the p#rpose of yo#r marketingP

!ince 8ife !avers is a start #p company c#rrently #nknown in Al Akhawayn

University, the #ltimate goal is to raise awareness of o#r company among

the st#dents and fac#lty. 8ife !avers will advertise the two prod#cts we

c#rrently provide, 8ife !avers Utility Application and the 8ife !avers

$#toring !ervice, in order to attract potential c#stomers and promote the

sell of o#r di:erent services. In addition to this, we will call p#blic attention

to the fact that the p#rchase of 8ife !aver prod#cts will directly contrib#te

to the training of socially challenged children from the Ifrane region.

5= What primary bene(t can yo# o:er c#stomersP

$he primary bene(t we o:er to o#r c#stomer is convenience, e:ectiveness

and friendliness of o#r prod#ct and services, which are easily to access and

to #se.

7= Who is yo#r target marketP

LIFE SAVERS - *&


18/55

$he market 8ife !avers is targeting consists of the st#dent body and the

fac#lty of Al Akhawayn University. In partic#lar we are targeting the

st#dents of the !%!! beca#se they have showed the highest demand for o#r

service, see s#rvey graphs. -or what concerns the fac#lty, we will also foc#s

on the !%!! department, d#e to the fact that !+A and !!6 fac#lty has to

work daily with technologyK therefore they sho#ld already have a solidfo#ndation in dealing with Microsoft 1:ice !#ite Applications. Moreover,

cl#bs and associations leader might also be interested, d#e to the

organi>ational tasks they are assigned.

/oncerning the n#mber of potential c#stomers, the Al Akhawayn comm#nity

consists of abo#t 57GG members, 5GGG st#dents and 7GG fac#lty. 1n the one

hand, the software will attract limited c#stomers, especially newcomers, asmany st#dents are already connected to printers or to the Al Akhawayn

Wi-i network. 1n the other hand, for the t#toring we can address almost

the whole comm#nity.

$he st#dents and fac#lty will b#y o#r prod#cts beca#se they do not want to

bring their comp#ters to the I$!. $he I$! has a very bad image among the

University d#e to several reasons s#ch as' damaging the c#stomers

comp#ters, not performing the asked service, taking very long for their

intervention and more. 1n the contrary, the 8ife !avers !ervices are fast

and reliable, as we e:iciently do what the st#dents or fac#lty asked #s to.

N= Which marketing tools will yo# #se to reach yo#r target a#dienceP

We are going to #se a -acebook page and to record a video commercial that

will be released on the Internet


19/55

live marketing by presenting o#r prod#cts and services in the main

resta#rant at the r#sh ho#rs. $his will make people aware of o#r prod#cts

and convince them to p#rchase them.

?= What is yo#r companys niche in the market placeP

We are speciali>ed in serving the needs of the AUI comm#nity and to (ght

2#venile comp#ter illiteracy in Ifrane.

T= What is yo#r companys identity in the market placeP

1#r companys identity consists of o#r being st#dents, and this company

started as a class pro2ect. We live from within the problems and challenges

of o#r potential c#stomers, and this t#rns o#t to be a great advantage. What

makes #s special is that we #nderstand o#r markets needs beca#se we look

at them from within. We are close to o#r market, we are part of the

comm#nity, we share an identity, a lifestyle, a c#lt#re. We are the lifesavers for the AUI comm#nity, with the greater scope to help the poor

children in the Ifrane area.

V= %ow m#ch money will yo# spend in yo#r marketingP

We have the great advantage that only one of all the marketing tools has a

cost. In fact, in order to print the Lyers, we will have printing costs that will

not e9ceed ?G dhs.

LIFE SAVERS - *(


20/55

'ustomer 1reference

0#ring o#r research period, which consisted of market research and

eval#ation of competitors, we identi(ed two ma2or factors that will shift

c#stomer preference towards o#r software'

4C I$!s image' the Information $echnology !ervices has one of the worst

rep#tations on camp#s compared to the other AUI departments. $his p#shes

st#dents to look for alternative sol#tions when having an I$ related

problem. 0#ring o#r foc#s gro#p, the tried to answer the B#estion' What

do yo# think abo#t the I$! servicesP, and the feedbacks were very

negative. lease refer to the competitors analysis section to access the

res#lts in more detail.

5C $he need for personali>ation' !t#dents on camp#s have a growing need

for personali>ed services to respond their personal demands. $his need

cannot always be answered by the I$!. /oncerning the B#estion' %ow do

yo# feel abo#t this statement' I have my personal AUI 3etwork assistant

that connects my / to my 3 0rive, AUI rinter, and con(g#res my internet

connection for meP, from a total of T reliable so#rces, N st#dents stated

that they were happy, and 4V others a:irmed that they were e9cited abo#to#r software. $his shows that st#dents are striving to (nd a better, more

#serCfriendly and c#stomi>ed sol#tion than the I$! alternative. 1#r service

satis(es those criteria and is based on st#dents needs on camp#s.

As for o#r 8ifesavers service, to the B#estion' "o# have a (nance pro2ect

d#e today at midnight and heavily reB#ires Microsoft 69cel as a software

package. It is 4G M, help is... , only 4G st#dents said that help is notneeded. $he rest of them


21/55

As for t#toring for professors, st#dents and cl#b leaders, the characteristics

of o#r services that will mostly attract c#stomers are the high convenience,

#serCfriendliness and the personali>ation of the session according to

c#stomers needs. We think this will be the decisive point to convince o#r

c#stomers to prefer o#r services over videos on the net and other

alternatives.

'ompetitors "na*ysis

In order to better #nderstand o#r competitors, we analy>e them

according to the di:erent services. In fact, each one of o#r services faces

di:erent competitors. We will e9amine the competitors of each prod#ctsseparately.

1#r core prod#ct and services are'

a= $he software

b= $#toring sessions for AUI st#dents, professors

and cl#b leaders.

c= 8ife !avers !ervice' personali>ed e9press t#toringsessions on demand VV

.

LIFE SAVERS - 2+


22/55

$he competitors of each prod#ctservice are'

a= $he software

rimary0irect competitors

Who are o#r primary competitorsP Where are they locatedP

$he primary competitor of o#r software is not a b#siness, b#t one of

the #niversitys departments' the Information $echnology !ervices


23/55

the government, st#dents and secondary reven#es e is a threeCday event that takes place at the

beginning of each semester. $hey advertise thro#gh email and Lyers.

0#ring this event, I$! st#: do check #ps on the devices that st#dents bring,

incl#ding' Internet connections, eCMail set#p, ;orintY service

con(g#ration, Installation of licensed software, etc.

"o# can (nd below the tool #sed by the I$! to market their services' this

Lyer was sent to st#dent by emails #sing the st#dents news, posted on

-acebook and h#ng in key spots aro#nd camp#s.

LIFE SAVERS - 22


24/55

What do c#stomers say abo#t themP %ow do c#stomers describe their

prod#cts or servicesK their way of doing b#sinessK the additional services

they might s#pplyP

In order to answer this B#estion, we organi>ed a foc#s gro#p with 5G people

from !+A, !!6 and !%!!, and we asked them the following B#estion'

What do yo# think abo#t the services the I$! providesP And what abo#t

the way they provide themP

LIFE SAVERS - 2


25/55

$he st#dents generally answered that they do not know where the I$! is

located or the nat#re of the services provided. $his means that the I$! has a

very low pop#larity, they are not known on camp#s and st#dents do not

resort to its services if they need help with their devices.

%ere are some e9amples of the answers we received of st#dents who do not

know m#ch abo#t the I$!'

Assim Imad, What I$!P

!afa 6l Rhidani,$he tr#th is I never #sed their service.

1mar 6rra2i, I have never been to the I$!.

1mar *herba, I have never been there, I have no cl#e whattheir services are.

We also had very negative responses abo#t the department. %ere are some

e9amples'

!alma 6l "o#mi%onestly, I never tr#sted them eno#gh to givethem my comp#ter. !o I never bene(ted from those services.

!o#ka\na Morsad, $he system of tickets is the worstcontraption in h#man history.

!elma +aaki, $he services are e9tremely bad. 8ast time whenthey advertised for the +"10 days, I gave them my comp#ter to get anantivir#s, Microsoft o:ice and to con(g#re the ;oprintY . When I came backto get my comp#ter, I was told that everything was settled. When I came

back to my room and checked, absol#tely nothing was done. 3ow Im 2#stwaiting for the moment to drop by their o:ice and make a scene. 3ahla +endefaa, My comp#ter crashed while they were

installing Microsoft 1:ice d#ring the +"10 days, they kept it over night.When I got it back, I no longer had access to the /' 0rive and the onlysoftware that was installed was the &aio /are that comes with the comp#ter.+asically, nothing works on it and somehow, they took away admin rightsfrom my acco#nt, which is the only one on it, so I cant even work on

LIFE SAVERS - 2!
https://www.facebook.com/safa.elrhidanihttps://www.facebook.com/omar.erraji.9https://www.facebook.com/omar.kherbahttps://www.facebook.com/elysalmahttps://www.facebook.com/soukaina.morsadhttps://www.facebook.com/Amles.Bkhttps://www.facebook.com/NoxBendefaahttps://www.facebook.com/safa.elrhidanihttps://www.facebook.com/omar.erraji.9https://www.facebook.com/omar.kherbahttps://www.facebook.com/elysalmahttps://www.facebook.com/soukaina.morsadhttps://www.facebook.com/Amles.Bkhttps://www.facebook.com/NoxBendefaa


26/55

recovering the software. "o# can say I am not pleased by their services as ofright now.

1#ssama 6l %o#cini, 1nce, I po#red co:ee on my comp#terand it stopped working. I toke it to them and they told me' yo# have toformat itY

Reda Ayadi, I dont tr#st them. $he I$! can retrieve any

information from the st#dents devices.

&ery few st#dents did give ne#tral answers, for e9ample'

Dawad Rao#di, I think they are average and can be moree:icient. $hey take some #nnecessary meas#res that slow down theprod#ctivity of st#dentsK for instance, the session times o#t while yo# areworking on the comp#ter. $he bandwidth limitation can be dynamicaccording to the n#mber of st#dents connected. $hey co#ld have atechnician for random bags on st#dents comp#ters. When I had a problemwith mine I was told, If the problem is from the software, we can format it,if its hardware, theres nothing we can do. An most of the times, theyformat the comp#ter which is not really (9ing the b#gs b#t also destroyingall data on the disk.It is like killing a Ly with a rocket la#ncher.

We were not s#rprised to receive this kind of feedback.

After disc#ssing with the foc#s gro#p, we came to the concl#sion that AUI

st#dents from di:erent backgro#nds and schools have a negative opinion

abo#t the I$! services, and in some cases abo#t the whole department.

What are their ma2or weaknessesP %ow can o#r company capitali>e on

themP

Are new competitors entering the b#sinessP

LIFE SAVERS - 2%
https://www.facebook.com/Oussama.elhoucinihttps://www.facebook.com/Reda.Ayadihttps://www.facebook.com/Oussama.elhoucinihttps://www.facebook.com/Reda.Ayadi


27/55

$he I$!s has three ma2or weaknesses. -irst, they are #npop#lar, few people

know abo#t them, their services and their location. $his is directly related

to the lack of advertisement, that takes place once a semester for a threeC

day event.

$heir second ma2or weakness is not being appreciated by the market.

!t#dents do not tr#st them and are #nsatis(ed with their services. In

addition, they give st#dents the impression that they are not taken serio#sly.

When someone complains abo#t the connection being broken, they only

answer by asking yo# to send an online ticket. Morevoer, if yo# bring yo#r

comp#ters with problems ed by the #niversitys schools, b#t they are limited to

LIFE SAVERS - 2&


28/55

speci(c co#rses, whereas o#r t#toring o:ers help on how to e:iciently #se

some technological tools. $h#s, there is no other entity in AUI that provides

the same kind of service that we do, so we do not face any direct

competitor.

!igni(cant competitors Indirect /ompetitors

1n the one hand, there are no b#siness entities that signi(cantly compete

with #s. 1n the other hand, the content of o#r t#toring sessions co#ld be

learned independently on the Internet, like how to r#n analyses on

Microsoft 69cel or regressions in !!!. %owever, this is very time

cons#ming and the information is not always reliable. At the same time,learning by yo#rself can be harder than being t#tored. $herefore, AUI

members will be likely to reB#est o#r services, as we will show them in

person how to #se some technological tools to accomplish their tasks in the

most e:icient way.

c= 8ife savers service' personali>ed e9press t#toring sessions on demand VV

rimary0irect competitors

$his service does not face any direct competition. $here is no b#siness

entity in the market that can provide this service.

!igni(cant competitors Indirect /ompetitors

*nowing that this service consists of c#stomi>ed individ#al t#toring on

demand V days a week, we can concl#de that we do not have any signi(cant

LIFE SAVERS - 2'


29/55

or indirect competition. %owever, some market share can be taken away

when the potential c#stomers ask friends for help.

"escri#tive Information, ana.ement/ Finance/0#erations

Description of t)e Managing team

2*t1 of ay/ *))*ermanSc1illerrain3 !"&!!+

$runnenS4it5erlan6#oe.)*7.mail3com 82*2 &-!''-22-+(

Felix Cornelius Lange

Education

+)92+** : current Bachelor of Business Administration

Finance

Al A;a14ayn


30/55

base6 on my university stu6ies

Statistical anal'tical s$ills successfully com#lete6 t4o statistic courses

Fluenc' in /nglish live6/ stu6ie6 in t1e


31/55

+92+*2 : current Active ember of t1e Al A;a14ayn Astronomy Club

**92++)- +92+** ember an6 Coac1 of t1e Ru. Rats S;i an6 Sno4boar6in.

#ro.ram

Languages Speaking Listening

Reading

erman ot1er ton.ue ot1er ton.ue ot1er ton.ue

En.lis1 C2 C2 C2

Arabic A* A* A*

S#anis1 A* A* A*

Personal Interests

F@ 0#tion ar;et/ Stoc; exc1an.e mar;ets/ com#uter science/ #1oto.ra#1y/ tennis/

sno4boar6in./ .olf an6 >tness3

LIFE SAVERS - +

Levels: A1/2: Basic user - B1/2: Independent user - C1/2 Proficient user


32/55

Sarah Oumnad

20ans, Single, Moroccan

Sect 22 Res Al Arz Appt G10

Hay Riad Rabat

+212 6 75 51 76 46

s.oumad!aui.ma

"ducatio #

2010-2013 : Al Akhawayn Universiy in !"rane#

$ac%elor i $usiess Admiistratio. &a'or# &ar(eti). &ior# *iace.

74 credits up to o.

Graduatio plaed ,or *all 2014.

$ee,iciary o, a sc%olars%ip ,rom t%e -iersity.

200$-2010 :Sc Mahemaics %achelor&s degree wih honors #

/olutary or(#

'eadershi(

20112012 # )eam leader i t%e comi) "c%a)e departmet o, A!*S*+#

20112012 : !nernal Manageri S!*.

ournalisme

2011 # ournalisit% t%e studet publicatio 3 Avan-garde at Al A(%aay -iersity i ,rae.

+ommuniy Service

2010 2012: member o, t%e club .O)A.A+)#articipati) i arious pro'ects i order to

deelop socially ad ecoomically t%e re)io o, ,rae.

2011# /oluteeri) i t%e *- R- 2011 it% Had i Had associatio.

201# /oluteeri) i t%e *- R- 2011 it% Had i Had associatio it% t%e eteral

commuicatio committee.

8a)ua)es #

LIFE SAVERS - *
mailto:[email protected]:[email protected]


33/55

*rec%9 ")lis% # "cellet

Arabic # Good

:ompeteces #

&icroso,t ;ord< &icroso,t "cel< &icroso,t oerpoit< ;idos &oie &a(er< *ial :ut ro.

LIFE SAVERS - 2


34/55

A/*' AAA

16 "rymet%e=s Alley

olo< :asablaca

>212?65@7704

*M'OM*) O*+)!4*&iddle&aa)er ositio< leadi) to a top maa)emet positio i t%e &usical $usiess

*/U+A)!O

Al A(%aay -iersity >,rae?

$ac%elor o, $usiess Admiistratio >"pected Bue 2015? &a'ori) i &ar(eti)< mior :ommuicatio

GA# 2.@

*M'OM*) *5*.!*+*

ARA$ C-SA $AD >Cuis< Cuisia?

Assistat &aa)er ad Atmosp%ere &aa)er< Spri) ad Summer 2011

$ee i c%ar)e o, t%e )ood atmosp%ere ad cotiuous motiatio it%i t%e team o, accouti)eperts

/RG &-S: >8os A)eles< 8A?ter at t%e teral Studio

$ee i c%ar)e o, t%e soud material ad t%e cotact betee artists ad oers it%i t%e studioS*+!A' S6!''S

residet< R%yt%m -ity

&aa)ed bad it%i t%e -iersity ad sc%eduled ee(ly re%earsalsresidet< A- /oices -ited

&aa)ed t%e :%oir ad bee t%e :%oir &aster ,or 2 semesters:%oir :oductor< A- /oices -ited :%oir

8ead t%e c%oir ,or a yearStudet Ambassador :oordiator< A-

$ee i c%ar)e o, t%e coordiatio o, studet ambassadors at A-.**.*+*S Co be preseted upo reEuest.

LIFE SAVERS -


35/55

Residence Mimo>as, Mohammedia, Morocco/ell phone' ]545TV75G447

6Cmail address'm.benseghir@a#i.ma

OBE'+IE

%O40"S"FI5"5'I"6M"5"7E44ES1O5SIB6EFO4MO5I+O4I57+(E"68EOF+(E

'OM1"59SS+O'0

ED8'"+IO5

2; +OBE"%"4DEDI52;?.

14ESIDE5+6IS+71": @.; O5S14I572;2 "5DF"66 2;2 '71": @.;

4E6"+ED'O84SE%O40I5'68DES:- 'O41O4"+EFI5"5'I"6M"5"7EME5+- FI5"5'I"6I5ES+ME5+S"5DSE'84I+IES"5"69SIS- 'O41O4"+E"5DB8SI5ESSFI5"5'E- 14I5'I16ESOFM"5"7EME5+

2;2


36/55

F68E5+69S1O0E5"5D%4I++E56"578"7ES: '6"SSI'"6"4"BI', F4E5'(, E576IS(

4EFE4E5'ES

4EFE4E5'ES"4E""I6"B6EO54E/8ES+

Erebih AbdallahiAl Akhawayn University Ifrane Phone: +212672251737 erebih.a@!ail."o!

Chief Executive Manager

Education

AL AKHAWAYN UNIVE!I"Y# Ifrane

$achelorof $u%ine%% Ad&ini%tration#'Ex(ected graduation) *+,-.

#a$or: %inan"e

#inor: &oisti"s

Intern%hi(%

$!A /A0# 'o(ak"hott)#a(riatania* (!!er 2,13-/$M# /enerale $an1ue de Mauritanie *(!!er 2,12-.

V2LUN"AY W2Knlish tea"hin 'ov 2,12 / #ay 2,13. *0an in 0an Asso"iation Ifrane-.

!3ill%

ororate o!!(ni"ations

reative 4ea! &eaershi

Pro("t Positionin ranin

!oft4are) # Pro$e"t rystal 8eorts # 9ffi"e *or A""ess ;"el PowerPoint-

Web5Multi&edia) #


37/55

8ouei &o%amed 8abda)

Address# 267 $d $ir Azarae< &aari,< :asablaca< &orocco

Celep%oe# +212 661444

"mail#louei.labda)!)mail.com

Education

2010-2017 $ac%elor o, $usiess Admiistratio Al A(%aay -iersity

2008-200$ Geor)e ;as%i)to Academy %i)% sc%ool diploma

Experience

une


38/55

cliets.

_ (an# in (an# '*u-:&ol#nteered for -#n R#n event to help raise charity

Computer &Language Skills

F oeroit< "cel< &icroso,t ;ord< Access< SSS< yt%o

F Russia >mot%er to)ue?

F ")lis% >ecellet?F *rec% >Readi)< ral?

F Arabic >ari'a dialect?

Other Interests.

+ass g#itar player in #niversity band, play chess, $raveling' 6gypt, /ypr#s, Ukrane,/hina, Ar>erbai2an, $#rkey, !yria, IraB.

LIFE SAVERS - '


39/55

Operationa* 1*an

!tart Up lan'

$he p#rpose of this b#siness plan is to organi>e o#r new b#siness

according to the needs of o#r c#stomers in o#r environment. !imilar to real

life e9perience, this comes with constraints. $he (rst one is the b#dget

limitation. In fact, being st#dents we do not have large (nancial reso#rces.

At the same time, o#r b#siness does not reB#ire large f#nding as services

like the software and the t#toring sessions do not have costs. $he costs we

will have consist of the advertising campaign and the transportation of

children to the #niversity. $o cover the (rst one, every member will initiallycontrib#te with a limited amo#nt of money, which we ass#me it will range

between 5G to ?G MA0 according to the needs. In regard with the costs of

transportation, we will cover them with the pro(t from the training and the

sell of the software.

1perational lan'

1wnership

$he general partnership is composed of the si9 of fo#nders who are

contrib#ting to 8ife !avers with money, labor and skills. $he pro(ts are

entirely dedicated to t#toring of the kids, b#t each of #s personally shares

the losses and the management of the b#siness.

artners'

CMohamed Mehdi +enseghir

CAdel Abaab

C-eli9 /. 8ange

LIFE SAVERS - (


40/55

0evelopment

Mehdi +enseghir

0evelopment

-eli9 /. 8ange

Marketing

Adel Abaab

Marketing

!arah 1#mnad

-inance

8o#aie 8abdag

-inance

6rebihAbdallahi

C8o#aie 8abdag

C6rebih Abdallahi

C!arah 1#mnad

+C /ompany !tr#ct#re

!ince the b#siness is a general partnership, management

responsibilities are eB#ally and e:iciently divided.

1#r management team consists fo#r main managing departments'

1#r partnership is fairly democratic. All decisions made are made and

eval#ated thro#gh votes

LIFE SAVERS - )


41/55

Financia* 1roections

Attached are 8ife !avers J ro2ected -inancial statements

6oan an# Investment 1roposa*

8i,eSaers is a startup compay t%at sells a so,tare product %i)%ly ,ocused to meet t%e eeds

o, Al A(%aay -iersity studets< %o are maily iterested i %ai) a permaet access toolie stora)e< ;i*i ad tec%ical troubles%ooti). $ased o our ,orecasted sales t%e busiess

%as a ery %i)% )rot% o, 40I< due to a lucratie ic%e se)met.

8i,eSaers as ,ormed by Adel Abaab< &ed &e%di $ese)%ir< Abdalla%i "rebi%< 8ouei 8abda)t%ree years? ,uture pro'ects ,ocus o t%e epasio o, our coera)e zoe ,or

tutori) sessios i t%e ,rae re)io< as ell as o t%e icrease o, t%e umber o, people bei)

tutored. &oreoer< e are i process o, deelopi) e products ad solutios ,or A- studets.

:urretly t%e team cosists o, si ,ouders< but i order to ac%iee our aboe stated )oal e ill

%ire e employees ad ret a o,,ice to establis% our %eadEuarters ad cetralize all t%e team

ito oe locatio.

Co ac%iee t%e aboe stated ob'ecties t%e ,irm eeds#

A loa o, 600 &A at a rate o, I iterest. C%is loa ill be paid usi) t%e returs )eerated

,rom our so,tare ad t%e assistace sessios.

;e %ope t%at e ill reac% a a)reemet t%at satis,ies bot% parties.

LIFE SAVERS - !+


42/55

Sicerely Jourse the B#ality of their academic works andincrease their potential. We also want to assist st#dents in #sing

technology in speci(c assignments while making s#re not to do theassignment in their place. We are very concerned with maintainingrep#table ethical standards and that is why we will never reali>eassignments, homework, or any other task meant to be performed bythe st#dents. Instead, we will show st#dents how they can #setechnology


48/55

5um-er 3: Survey

We have collected a s#rvey of 4GV st#dents and we eliminated o#tliers. 1#r

(nal data set contains V respondents and o#r s#rvey has been analy>ed.

$he (rst part of this appendi9 is the s#rvey B#estions ass#mptions, then

analy>ed data graphs.

Survey Questions assumptions:

$he B#estions were phrased in s#ch a way that they are the least biased

possible. $hey incl#ded previo#s knowledge of o#r market and targeted

speci(c needs to assess how m#ch the need plays in o#r favor. 6very

B#estion incl#ded choices that the respondent can choose from. 1ne

B#estion was open and respondents co#ld inp#t a price they per ho#r of the

service.

Survey Results: (questions included)

LIFE SAVERS - !'


49/55

$otalG

4G

5G

7G

NG

?G

TG

69cited

%appy

I dont care

3e#tral

$otalG

?

4G

4?

5G

5?

7G

7?

Appreciated

Important

3ot needed&ital

s

LIFE SAVERS - !(


50/55

$otalG

?

4G

4?

5G

5?

7G

7?

NG

N?

?G

Ask someone thatk3ows oweroint forhelp

*eep it the way it is,yo# dont care

8ook #p how to createthe perfect !lideshowonline

$otalG

?

4G

4?

5G

5?

7G

7?

NG

N?

Ask someone thatk3ows how to makeMicrosoft Word cite allyo#r so#rces and addthem to yo#r

doc#ment

/heck online how tocite every single itemof yo#r so#rces

Use books that helpyo# cite so#rces

Use online a#tomaticcitation tools and thencopy cited so#rces oneby one

Other categories:

Ans&ers

6o 7esGrandTotal

Count of I8d rather have m' computerconnected to the A5I printer automaticall'

than follo& the step1b'1step9 :; :9

LIFE SAVERS - !)


51/55

Ans&ers

6o 7esGrandTotal

Count of I8d rather have m' computerautomaticall' con.gured to access m' 6

drive% A5I printer% and connecte :9

Ans&ers

6o 7esGrandTotal

Count of 4n average% I feel comfortableusing tech6olog' to optimi(e m' studies

and get good grades< :? :9

Column@abels

FA@S/T5/

GrandTotal

Count of I &ould love it if someone helps mecon.gure m' computer and m' phone to

remind me of assignments%> == :9

1ivot ta-*e t)at exp*ore t)e #egree of nee#: /. (o #o you #escri-e t)e nee# if you

)ave a proect #ue tonig)t an# reuires tec)no*ogy.

o& @abels

Count of 7ou have a .nanceproect due toda' at midnightand heavil' reDuires 3icrosoft/Ecel as a soft&are

Vital ?;+

S$A Stu6ent !+3++SBSS

Stu6ent &3&'

SSE Stu6ent %3

Grand Total >;;+;;

LIFE SAVERS - %+


52/55

G.GG

4G.GG

5G.GG

7G.GG

NG.GG

?G.GG

TG.GG

4GG.GG 5GG.GG 7GG.GG NGG.GG ?GG.GG TGG.GG

Services 5ee# "pproximation

$otal

Technical analysis of survey data using Microsoft Excel:

Tests of reliability of 6ata3


53/55

I #refer Hot to tell *

ale 2&

Grand Total :=

$he s#rvey showed #s appro9imation for the needs of o#r markets and gave

#s great insights concerning the prices we can charge prospectivec#stomers. We #se Microsoft 69cel to collect, sort, clean, analy>e, and

interpret res#lts.

LIFE SAVERS - %2


54/55

Financia* "ssumptions:

Ass#mptions' $here are almost 5GGG st#dents in AUI and 4GG answered o#r

s#rvey, this means that the respondents correspond to the ? of the

potential c#stomer base. With o#r marketing campaign, we will reach #p to

4GC4? of potential c#stomers in the #niversity, which ro#ghly translates

into 5GGC7GG people. Moreover, at the beginning of each semester we will

address the newcomers, translating into a constantly growing gro#p of

potential c#stomers. $his growth will have positive inL#ence on o#r

b#siness, indirectly translating into its growth.

1ne the one hand, from o#r s#rvey we can also ded#ce that people will be

willing to pay for o#r software, as G of the sample answered positively to

the direct B#estion.

1n the other hand, ro#ghly ?G of the respondents e9press interest in

being t#tored in Microsoft 1:ice prod#cts. %owever, we are convinced that

people might show more interest in this service towards the end of the

semester with the coming deadlines, therefore we will keep promoting and

advertise o#r prod#ct to raise awareness on the e9istence of this service.

3ovember 5G47' we e9pect the interest in o#r prod#cts to rise by 3ovember

thanks to to the word of mo#th, the advertising and the prod#ctive res#lts

of the service provided so far. Moreover, this partic#lar period of the

semester is concentrated with deadlines, papers and presentations. $h#s,

there will be a higher need for assistance with ower oint, 69cel, Word and

other services.

0ecember and May' these two months are going to prod#ctive beca#se of

the last weeks of classes and the (nal week. 0#e to lastCmin#te pro2ects,

some st#dents might rec#r to o#r #rgent assistance sessions, which are

slightly more e9pensive


55/55

Jor;s Cite6

American 0aily %erald.

Model for a business plan

Documents

Transcript of Model for a business plan