Moda Exhibitions - Blogging and the power of pictures

w: JonnyRoss.com e:[email protected] tw: @jrconsultancy t: 0113 320 21 21

Blogging and social media: the power of pictures

@jrconsultancy#HeartOfFashion

http://www.jonnyross.com/

http://twitter.com/jrconsultancy


Current social media usage?




Introductions

Jonny Ross• Former optician• Ran chain of opticians and ecommerce site• Website, SEO, ecommerce




AIDA• Attention• Interest• Desire• Action• (Return)




www.catwalkqueen.tv




www.asos.com/blogs




www.facehunter.org




The power of pictures




Instagram




Interesting Instagram statistics

• Instagram added more than 60 million users in 2013. (L2 Think Tank and Olapic)

• Target, Harrods, and Nordstrom are the most popular retailers by hashtag on Instagram. (Nitrogram)

• The top three retailers with the largest Instagram community size are Victoria’s Secret, Louboutin, and Michael Kors. (L2 Think Tank and Olapic)

• The first Instagram ad from Michael Kors received four times the usual number of likes compared to non-promoted posts. (Nitrogram)

• That ad also reached a global audience of 6.15 million for Michael Kors, and the company received 33,000 new followers, 16 times more than usual. (Nitrogram)



http://www.l2thinktank.com/research/instagram-2014

http://nitrogr.am/blog/key-metrics-first-instagram-ad/





Interesting Instagram statistics

• Another early Instagram ad by Levi’s reached 7.4 million people between the ages of 18-34 in the United States over a 9-day period. (Instagram)

• That same Levi’s ad saw a 24 point lift in ad recall, 3 times as much as the control group, over the same period. (Instagram)

• Instagram ads from retailers increased ad recall by 32 percent and brand message lift by 10 percent. (L2 Think Tank and Olapic)

• Embedding Instagram photos onto retailer websites with yellow or blue colours and longer captions without question marks or exclamations increases conversion on a post. (L2 Think Tank and Olapic)



http://instagram-business.tumblr.com/post/70498340316/first-look-measuring-the-effectiveness-of-brand

http://instagram-static.s3.amazonaws.com/Instagram_Case_Study_Levis.pdf




Tiffany’s Instagram Video




Puma using “grammers”




Instagram: basic principles

• Post interesting images• Post consistently• Post often• Get the community involved• Have a theme




Pinterest statistics

• Pinterest has over 70 million users. (Business Insider)• Sephora’s Pinterest followers spend 15 times more that its Facebook fans.

(Venture Beat)• In fashion and retail, 18 percent of content engagement on Pinterest is

driven by brands, 82 percent by community. (Digitas)• The best time for retailers and fashion brands to pin is Friday at 3pm ET. (

Digitas)• 70 percent of brand engagement on Pinterest is generated by users, not

brands. (Digitas)• Top brands in the fashion/retail space average 46 repins on every pin,

proving that those who have a presence on Pinterest, are establishing an engaged following. (Digitas)



http://www.businessinsider.com/pinterest-is-worth-2-billion-because-its-25-million-users-are-rich-female-and-like-to-spend-2013-2

http://venturebeat.com/2013/02/27/sephora-our-pinterest-followers-spend-15x-more-than-our-facebook-followers/

http://new.pitchengine.com/pitches/0b0228ae-1ace-4f56-8c50-3cdef44d88b1





Pinterest statistics

• In the US, where Pinterest established first, Pinterest shoppers are spending significantly more per checkout averaging between $140-$180 per order (equates to £90-£120) compared with consistent $80 and $60 (£50 and £40) orders for Facebook and Twitter shoppers, respectively. (Rich Relevance)

• Pinterest’s share of referrals is highest in home and furnishings, accounting for up to 60 percent of all social traffic. (Rich Relevance)

• Pinterest pins that include prices receive 36 percent more likes than those that do not. (Shopify)

• Pinterest accounts for 25 percent of retail referral traffic. (Rich Relevance)• Average activity of popular pinners is 2,757 pins; 35 boards; following

355. (Repinly)



http://www.richrelevance.com/


http://www.shopify.com/blog/6058268-how-pinterest-drives-ecommerce-sales


http://www.repinly.com/stats.aspx


Uniqlo




Pinterest campaign ideas

-Pin it to win it-Pinterest takeover

-Live pinning during an event




Challenge me?

Does anyone want to challenge me, does anyone think this is all a load of nonsense?

It’s time to ask questions!

•For Tips, Tricks and more free advice Subscribe to my blog at JonnyRoss.com

•Carry on the conversation with me on twitter @jrconsultancy



http://feedburner.google.com/fb/a/mailverify?uri=JonnyRossConsultancy

Moda Exhibitions - Blogging and the power of pictures

Social Media

Transcript of Moda Exhibitions - Blogging and the power of pictures