Mobilize

Why Mobilize?Reason #1

Why Mobilize?

• EY expects Mobile traffic to be 50%+ by 2015• 1.2 Billion Mobile Web Users Worldwide• Over 85% of Mobile Devices can Access Web• Mobile Devices - 8.5% of Web Traffic today• 71% Search via Mobile in response to TV, Radio or

Print Ad• Mobile Searches Quadrupled 2010-2011• Some Industries are Far Ahead of the Trend

Top Mobile Access Stats

Percentage of searches that are via a mobile device

Category Proportion of searchesthat are mobile

Restaurants 29.6%Automotive 16.8%Consumer electronics 15.5%Finance and insurance 15.4%;Beauty and personal 14.9%

Source: Internal Google Data (February 2011)

via: mobiThinking

More Important Facts

What are people doingon their smart phones?

Wasted Time Means Opportunity

QR

How Do You Mobilize?

Mobile Website

Built and Managed for Mobile Devices

PROs

Relatively inexpensive

Selective Content if Desired

CONs

Increases Site Management workloadRestrictive Formatting

How Do You Mobilize?

Mobile Website Examples

www.Callhullco.com

Single Page. Simple Purpose

www.RemiHomeElevators.com

Full Mobile Site with Selective Content

How Do You Mobilize?

Responsive Website

Built and Managed for Mobile Devices

PROs

Same Content as Desktop website

Displays properly on All Devices

VERY Cool!

CONs

ExpensiveRestricts Formatting on Desktop Site

How Do You Mobilize?

Responsive Website Examples

www.utk.edu

www.bostonglobe.com

And Our Favorite

www.williamsweb.com