IDG Mobile Trender 2013 Mobility in the Nordics

The Third Platform for Industry Growth   The IT industry is in the midst of a

massive structural shift - from the PC and client/server-based “2nd Platform” of technology growth and innovation, to the "3rd Platform" – built on a foundation of Big Data, Cloud, Mobile and Social technologies.

  The next 20 years of innovation and growth - in the IT industry and in virtually every other industry - will be based on this platform, as 100,000s to millions of high-value, industry-transforming solutions will be built.

  The 3rd Platform will drive nearly 100% of the IT industry's growth from 2014 through 2020, with an unprecedented portion of that growth coming from increasingly strategic classes of customers - in emerging markets, in small businesses and startups, in service provider organizations and in line-of-business roles.

2 Source: IDC

Four Forces of Industry Transformation

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Mobile devices, apps and mobile broadband

networks

Cloud services

Big data analytics

Social technologies

Intelligent Industry Solutions

Nordic C

IO view

of CaaS

, mobility and the future of com

munications

50% of Nordic organizations do not measure its hosting results. Two of five believe big data will not affect them or just don’t know

62% allow employees to use public online services. 24% have a corporate Facebook page, but only 3% use Twitter. 23% have a social solution for employee networking.

41% of Nordic organizations have Collaboration applications in public cloud, but only 25% measure its results

3rd platform

of industry growth

Mobility projects has highest priority in Nordics. 32% provide tablets to their employees and 55% of provide their employees with smartphones.

The CIO’s Balancing Act: Optimize, Grow, Comply

  CIO’s challenge is to daily balance their strategic and operational choices between Cost Management, Business Alignment and Risk Management.

  Cost management choices include   Capex to Opex   Consolidation   Virtualization   Cloud for some apps

  Business Alignment choices include   App modernization   Collaboration   Access critical data   Business Analytics

  Risk Management choices include   Security   Governance   Business Continuity   Compliance

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Main Nordic Challenges

5 Source: IDC Nordic CIO Survey, 2012 N=629

Q: What are the main challenges for IT department in your company in the next 1-2 years?

Main priorities for IT org’s

6 Source: IDC Nordic CIO Survey, 2012 N=629

Q: What are the highest prioritized new IT projects or major upgrades in your company in the coming 12-18 months?

Reasons for going mobile in the Nordics Soft and hard drivers

Source: IDC Nordic CIO Survey, 2012 N=629

Q: What are the top drivers for mobile and unified communications and collaboration investments in your company?

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Reasons for going mobile in the Nordics Soft and hard drivers

Source: IDC Nordic CIO Survey, 2012 N=629

Q: What are the top drivers for mobile and unified communications and collaboration investments in your company?

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Reasons for going mobile in the Nordics: UCC moving to smartphones and tablets

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-2%

± 0%

+35% +131% +59%

+85%

+73% +48%

+112% +91%

+105% +255% +154%

+112%

+105% +91%

+38%

-9%

+16%

-2%

+2%

-9%

-10%

-9% +24%

+52%

-2%

Q: Do you use the following communication and collaboration tools on the following devices today and in 2-3 years?

Source: IDC Nordic CIO Survey, 2012 N=629

Reasons for going mobile in the Nordics: Cloud development accelerating move to mobility

  Unified communications and collaboration features represent 5 of top 7 applications that organizations have in the cloud.

  Focus is on supporting new devices and personal computers and devices

  7% of Nordic organizations see public cloud solutions as a way to improve access to various devices. 47% of them are small organizations.

10 Source: IDC Nordic CIO Survey, 2012 N=629/156

Q: Which applications and areas do you use, or would you want to use, for cloud services?

Smartphones and tablets in Nordic org’s

11 Source: IDC Nordic CIO Survey, 2012 N=629

Q: Which of the following devices and services are used – or do you believe are used – in your company?

Increased mobility with concerns

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Q. What are your actual experiences with and consequences of security breaches with lost or stolen PCs, tablets or smart phoned?

52%

- 18

% w

ith s

ome

or s

igni

fican

t los

s

43%

- 12

% w

ith s

ome

or s

igni

fican

t los

s

Source: IDC Nordic CIO Survey, 2012 N=629

Essential Guidance   Keep the balance between Cost take out, Business

Alignment and Risk management •  Business Alignment challenges are at the top of Nordic organizations

investment horizon.

  Mobility solutions is the project with highest priority in Nordic organizations. •  Focus on the core benefits you want to achieve and discuss options

with several vendors

  Cloud solutions enable mobile working, and mobile working is accelerating mobile use •  Look at your IT infrastructure to support and increase

mobile and remote working

  Security is still a concern. •  Secure the solution using Mobile device management

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Thank you!

Follow me on Twitter: www.twitter.com/JasonAndersson

Program Director, IDC Nordic EMEA Telecom and Networking Stockholm, Sweden

email: jandersson@idc.com

Skype: jandersson.idc

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