YES YOU CAN

Mobileye Driver Assistance Systems

THE COST OF ACCIDENTS

THE COST OF ACCIDENTS

/ Personnel

/ Property

/ Insurance

/ Downtime

/ Image

/ Peace of Mind

/ Community

/ Environment

/ Legal Implications

THE COST OF ACCIDENTS Transport Laboratory Research suggests that company car drivers have 50% more accidents then ordinary drivers, even after allowing for their higher mileage. Dr. Will Murray interactive Driving SystemS

60% of all fatal accidents in the workplace are road safety related. Eurogip, on ETSC European Transport Safety Council, PRAISE Project

It has been estimated that up to a 33% of all road traffic accidents involve somebody who is at work at the time. UK Health and Safety Executive

Costs incurred that are not covered by insurance €1650 by passenger car €2900 by heavy goods vehicle Allianz Presentation eSafetyChallenge, Milbrook 2010

5

Costs incurred that are not covered by insurance €1650 by passenger car €2900 by heavy goods vehicle Allianz Presentation eSafetyChallenge, Milbrook 2010

€ 730 = average cost of repair per vehicle per year in Europe ECDP

Insurance: 12% of costs Accidents: 8% of costs Significant portion of depreciation Esafetyaware asbl

Cost of Repairs And Insurance Represents 1/5 Of TCO

93% of accidents are due

to human factor. 1

DRIVER INATTENTION

“Nearly 80% of all crashes

are due to driver inattention

within 3 seconds

before the crash occurred”! 2

An extra 0.5 second

early warning can

prevent 60%

of rear-end collisions

and 1.5 seconds

can prevent 90%.3

of Road accident fatalities are due to lane departure.4

LDW

Misc

/ Forward Collision Warning

(and Urban FCW)

/ Lane Departure Warning

/ Unsafe Headway

/ Pedestrian Detection

/ Bicycle and Motorcycle Detection

/ Speed Limit Indication via Traffic Sign Recognition

Road radius of curvature

Distance from cars

Distance to left lane Distance to right lane

THE SOLUTION

Headway

Collision

Warning

Lane

Urban

Collision warning

Pedestrian

Forward

Forward Collision Warning Monitoring & Warning

Warning

Departure

Intelligent High Beam Control - IHC

Speed Limit Indication - SLI

C2-270 C2-200

LANE DEPARTURE WARNING

Audio-visual signals warn driver before an unintentional deviation from the driving lane.

Audio-visual signals warn driver ahead of an unintentional deviation from driving lane.

C2-270 C2-200

FORWARD COLLISION WARNING

Issues a visual and audio indication when safe headway distance is kept or violated.

C2-270 C2-200

HEADWAY MONITORING & WARNING

Up to 2 seconds warning before an imminent collision with a pedestrian.

C2-270

PEDESTRIAN COLLISION WARNING

Mobileye Traffic Sign Recognition/Speed Limit Indication

Mobileye SLI recognizes all speed limit signs, “reads” the speed limit on the sign, and communicates it via Mobileye’s CAN channel for telematics and 3rd party integrators.

TRAFFIC SIGN RECOGNITION

C2-270

Mobileye systems has been recognized by

BRAKE, with the Fleet Safety Product

Award for the Mobileye C2-170 and C2-

270 system’s.

Eye- Drive Demonstration Vehicle

• 0.5 sec early warning can prevent 60% of rear-end accidents, and 1.5 sec will prevent 90% of rear-end accidents (Daimler-Benz Research Study, www.roadranger.com)

• 85% reduction in accidents using forward collision warning and adaptive cruise control – Based on tests in vehicle fleets (~2,000 vehicles) over ~200 million

miles – Sources: US Department Of Transportation, FHWA (USDOT) July 19,

2006

• Maverick Transportation reported a 65% decrease in all lane-

departure related accidents using vision-based LDW systems in its trucks – Tested on 1000 trucks driving 110 million miles over 2 years

20

2000 Trucks with Mobileye

400 Trucks reference no Mobileye

1 year of testing. 77 Million kilometers

No Accidents

(11-13 predicted)

5 Accidents

(4-5 predicted)

LDW works effectively

FCW works effectively

“…Participants also maintain their distance better, use their indicators more often and maintain their direction on the road more effectively. Furthermore, they also find the task of driving to be less demanding overall…”. “The majority of participants in the pilot are satisfied with AWS. They find the system easy to use and believe that driving with both LDW and HMW is conducive to road safety. This is due to the fact that drivers’ adapt their driving behavior (in a positive sense) in order to minimize the number of warnings…”

21

291

69

139

258

61

100

189

79

53

159

23

36

0

100

200

300

400

500

600

Week 1 AVG Week 2 AVG Week 3 AVG Week 4 AVG

FCW

LDW

HMW

“Besides reducing driver safety events and

changing driver behavior from aggressive to

defensive driving the fleet saw an average of

12% reduction in fuel consumption!”

Crossing accidents

Col. with oncoming traffic

Rear end accidents

23

04/13/10

In February of 2009, the Swiss insurance firm AXA Winterthur

conducted a study on the link between collisions and cases of

whiplash.

The study concluded that a

forward collision warning

system will have

a high potential in preventing

rear-end collisions.

Collision probability

Early warning time

ROI BETWEEN 4 – 18 MONTHS

• The US FMCSA (Federal Motor Carrier Safety Administration) 2009 research:

• ROI for FCW system (cost 1415-1843 US$) is between 8-37 months (system efficiency – 21%-41%, VMT, cost)

• ROI for LDW system (cost 765-866.4 US$) is between 9-37 months (system efficiency – 23%-53%, VMT, Cost).

• Mobileye C2-270 cost is less than 1000 Euro (1300$) including FCW, LDW, Pedestrian and more.

• ROI maximum – 4-18 months !!!

24

Mobileye offers the highest ROI of any driver assistance system

worldwide

1. http://en.wikipedia.org/wiki/Traffic_collision

2. Sources: VTRC – Virginia Transportation Research Council

NHTSA – www.nhtsa.dot.gov/people/injury/research/UDAshortrpt/background.html

3. Accident Prevention and Accident Mitigation System Effectiveness Report Mobileye®

Technologies Ltd., July, 2009

4. Accident Prevention and Accident Mitigation System Effectiveness Report Mobileye®

Technologies Ltd., July, 2009

5. http://www.its.umn.edu/Events/SeminarSeries/2004/Articles/Shinar.html

6. http://ec.europa.eu/transport/road_safety/specialist/knowledge/pdf/bfs2007_sn-kfv-1-3-

pedestrians.pdf

7. http://ec.europa.eu/transport/road_safety/specialist/knowledge/pdf/bfs2007_sn-kfv-1-3-

pedestrians.pdf

7. http://ec.europa.eu/transport/road_safety/users/motorcyclists-mopdeds/index_en.htm

8. http://ec.europa.eu/transport/road_safety/users/motorcyclists-mopdeds/index_en.htm