Mobiles In Media Harvard
Transcript of Mobiles In Media Harvard
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~4.5
Billion
Mobile Phones
in 2009
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of the world is „mobile‟
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Mobile Phone “Adoption,” Africa 2008
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Mau
ritiu
s
Gabo
n
E. G
uine
a
Cape
Ver
de
Sout
h A
fric
a
Bots
wan
a
STP
Nam
ibia
Cong
o
Mau
ritan
ia
Swaz
iland
Ghan
a
Mad
agas
car
Keny
a
Suda
n
Cam
eroo
n
Djib
outi
Zim
babw
e
Tanz
ania
Sene
gal
Nige
ria
Leso
tho
Ugan
da
Ang
ola
Togo
Gam
bia
Beni
n
Mal
awi
Zam
bia
Eritr
ea
Rwan
da
Cote
d'Iv
oire
Guin
ea
Mal
i
Ethi
opia
Chad
Guin
ea-B
issau
Buru
ndi
Burk
ina F
aso
Nig
er
Moz
ambi
que
Libe
ria
DRC
CAR
Sier
ra Le
one
This represents 160th on the UN’s Human
Development Index (HDI)
Source: Wireless Intelligence
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Source: TomiAhonen Almanac
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Mobile
SMS
MMS –Pics and
Video
Bluetooth
Radio
USSD
Voice and IVR
Twitter, Facebook,
Mxit
Blogs
Streaming Video
Mobile web
TV
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What is it? Person texts a keyword and gets information back through
another SMS
Positives: Everyone can use it; no fancy phone needed.
Negatives: 160 character limit/SMS; person has to get keyword exactly
right
Cost: Standard SMS rates; implementer pays 25c / SMS
Handset: Any & all
Uses: SMS to find date, time & venue of next meeting; subscribe to
headline news, get interactive data on news, polling station location,
candidates, weather, etc.
Interactive SMS
User texts in
keyword “news”
for short code
Headline news for
9/13/2009:
•City Council Votes
down Ordinance
•Dog gets lost in
woods
•Armed robbers
strike
For weather
updates sms
„weather‟ to 32323
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What is it?Book that downloads via WAP to your
cellphone (can be long e.g. 100 pages of A4)
Positives: It‟s pretty cheap; no character restrictions
Negatives: Need to have WAP, so about 60% of
phones in SA can use it. Unfamiliar tech. Can be
hard to find the „book‟ once it has been downloaded
to the phone.
Cost: About R2 once-off (free to read it after that – it is
on your phone)
Handset: Must be WAP and Java enabled
Examples: Metropolitan “B the Future HIV-AIDS
CellBook” (SMS the word HIV to 32907)
Cell Books
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skype and twitter: katrinskaya
http://mobileactive.org
http://mobileactive.org/mobilemedia
@mobileactive
@mobilemediakit