Karbonn Mobiles

8/7/2019 Karbonn Mobiles

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KARBONN MOBILESKARBONN MOBILES

PRESENTED BY:-

OM PRAKASHATUL VAIBHAV


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INTRODUCTIONINTRODUCTION

Karbonn Mobiles is a joint venture

between Delhi based Jaina Group and

Bangalore based UTL Group.

Lounch:- October 12, 2009

Managing Director:- Pradeep Jain


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ContCont

Karbonn Mobiles, a company that

redefines mobility with its wide range of

attractively priced multimedia phones

unveiled its aggressive and ambitious

expansion plans for the growth of the

Karbonn brand in India.


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BRAND AMBASSADORBRAND AMBASSADOR

y Virendra Sehwag

y Gautam Gambhir

y

Manish Pandeyy Virat Kohli


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VISIONVISION

The company has vision of enriching

and enhancing the communication

experience ofmobile ... Karbonn

Mobiles will strive to cater to the entiregamut ofmobile users with the latest

trends, state-of-the-art technology and

newer innovations.


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MISSIONMISSION

The company aims to capture a market

share of 7% - 10% in India in the

multimedia phone segment in the current

fiscal.


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TARGET MARKETTARGET MARKET

y The company target the rural market of

india.

y The company said they are very much

aware about the need of rural customers.

y The design there phones according to

there requirement.

y The prices are low.

y The company will present there phones in

80 districts of India very soon.


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PRODUCTPRODUCT

Quality

Appearance

PackagingBrand

Services

Warranty


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Competitive advantagesCompetitive advantages

y Low cost

y Dual sim

y Torch

y Expandable memory

y Camera

y Fm radio

y Battery backupy Touch screen

y Blue tooth


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SPONSERSPONSER

The company will also be the title

sponsor of the new and exciting property

Karbonn Mobiles 'IPL Nights', which will

be aired on MTV.

Partnership with IPL is one of the largest

sponsorship deals signed by an Indian

mobile phone brand.


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SPONSERSPONSER

The company will also be the title

sponsor of the new and exciting property

Karbonn Mobiles 'IPL Nights', which will

be aired on MTV.

Partnership with IPL is one of the largest

sponsorship deals signed by an Indian

mobile phone brand.


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Promotion strategyPromotion strategy

y Karbonn mobile make 360degree marketingcampaign.

y During IPL-3, the telecom industry saw a

massive publicity of Karbonn mobiles.y These major players advertised heavily

during the third season of the Indian PremierLeague.

y The famous sponsorship calledKarbonn Kamaal Katch is simply unforgettable

which works in favour of Karbonn mobiles.


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Cont..Cont..

y Company also use the traditional

methods of marketing.

y They adopting regional language

advertising and using below-the-line (BTL)

sales promotions.

y Karbonn advertised heavily during the

recently concluded Indian Premier cricketleague.


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Karbonn Mobiles

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