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MOBILE USE FROM THE DIGITAL ELITE IN TRAVEL
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The growing use of mobile technology when planning travel has spawned a new class of traveler—the Digital Elite—those who own and use two different mobile devices: smartphones and tablets. This Digital Elite group of travelers is growing faster and spending more on vacations than less-connected travelers. Of 2,550 respondents to a recent MMGY Global survey, 38%qualify as part of the Digital Elite. AVERAGE VACATION SPEND PER HOUSEHOLD During past 12 months: Digital Elite: $5,848 Non-Digital Elite: $3,997 During next 12 months: Digital Elite: $6,446 Non-Digital Elite: $4,025 downloaded a travel app to a smartphone during the past 12 months. made a travel-related booking through the smartphone app. 30% downloaded a travel-related app to a tablet during the past 12 months. 54% made a travel-related booking through the tablet app. THIS CONTENT ORIGINALLY APPEARED IN HNN’S TECH IMPACT REPORT. Source: “2014 Portrait of digital travelers” by MMGY Global take photos make phone calls access the Internet WHILE ON VACATION DURING THE PAST 12 MONTHS, THE DIGITAL ELITE USED SMARTPHONES TO (TOP 3 RESPONSES)…
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Transcript of MOBILE USE FROM THE DIGITAL ELITE IN TRAVEL
MOBILE USE FROM THE DIGITAL ELITE IN TRAVEL
The growing use of mobile technology when planning travel has spawned a new class of traveler—the Digital
Elite—those who own and use two different mobile devices: smartphones and tablets. This Digital Elite group of
travelers is growing faster and spending more on vacations than less-connected travelers. Of 2,550 respondents
to a recent MMGY Global survey, 38%qualify as part of the Digital Elite.
AVERAGE VACATION SPEND PER HOUSEHOLD
During past 12 months:
Digital Elite: $5,848
Non-Digital Elite: $3,997
During next 12 months:
Digital Elite: $6,446
Non-Digital Elite: $4,025
downloaded a travel app to a
smartphone during the past 12 months.
made a travel-related booking through
the smartphone app.
30% downloaded a travel-related app
to a tablet during the past 12 months.
54% made a travel-related booking
through the tablet app.
THIS CONTENT ORIGINALLY APPEARED IN HNN’S TECH IMPACT REPORT.
Source: “2014 Portrait of digital travelers” by MMGY Global
take photos make phone calls access the Internet
WHILE ON VACATION DURING THE PAST 12 MONTHS, THE DIGITAL ELITE USED SMARTPHONES TO (TOP 3 RESPONSES)…
