Mobile social network - From members to measurable community targets
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Transcript of Mobile social network - From members to measurable community targets
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People and Places close to me
Olivier Chouraki, CEO
Mobile Monday Switzerland
December 2009, the 7th
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Metrics? what for? which ones?
Communicating
Reporting
Monitoring
3December 2009, the 7th Mobile Monday Switzerland – The Metrics of a Mobile Social Network
Monitoring
Optimizing
Forecasting
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Our main business processes
Acquisition
Advertising
Retention
Users
Monetization
Advertising Advertising
Virality
SEO
Conversion
Users
Loyalty
Traffic
Usage
Advertising
revenues
Subscriptions
Sales
4December 2009, the 7th Mobile Monday Switzerland – The Metrics of a Mobile Social Network
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Acquisition and Conversion
By source/campaign, by day, by country
Visits
Cost per visit
5December 2009, the 7th Mobile Monday Switzerland – The Metrics of a Mobile Social Network
Cost per visit
Registration rate
Acquisition cost
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Virality
Invitations sent
Per month, per active user
Per channel, per type
6December 2009, the 7th Mobile Monday Switzerland – The Metrics of a Mobile Social Network
Click rate
Registration rate
Cost per registration
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Users and Loyalty
New members
Anonymous visitors
Unique visitors
User valueUser value
Paying
members
7December 2009, the 7th Mobile Monday Switzerland – The Metrics of a Mobile Social Network
Inactive members
Returning members
New members
Active members
Members
�80% � 20%
India 50%
United States 20%
Europe 10%
Middle East 10%
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Retention
Active users
Return ratesFor new members, returning members and
inactive members
8December 2009, the 7th Mobile Monday Switzerland – The Metrics of a Mobile Social Network
inactive members
By month, by country
Churn
Technical performances
Page build time
Downtime
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Traffic Usage
Page ViewsPer visitor/member
Per visit
By day, by country,
Per active userVisits
Messages sent
Photo uploads
9December 2009, the 7th Mobile Monday Switzerland – The Metrics of a Mobile Social Network
By day, by country,
by page
Unique VisitorsBy day, by month
VisitsDuration, PV
Photo uploads
Status update
Other accounts
Searches
…
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Advertising revenues
Impressions, CPM, CPC, CPA, CTR...
Analysis byCountry, Network, Device, Provider, Page,
Position
10December 2009, the 7th Mobile Monday Switzerland – The Metrics of a Mobile Social Network
Position
Key Performance IndicatorsAd spaces, Fill rate, Ad impressions
Clicks, Click Through Rate, C/PV
Cost Per Click
Revenues, eCPM
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Thank you!
Try it now
Visit m.mobiluck.com on your mobile or
www.mobiluck.com on your PC
11December 2009, the 7th Mobile Monday Switzerland – The Metrics of a Mobile Social Network