Mobile social games market opportunities
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![Page 1: Mobile social games market opportunities](https://reader034.fdocuments.us/reader034/viewer/2022052621/557c31f6d8b42acc738b4a25/html5/thumbnails/1.jpg)
Nelson Wee
Director, Business Development, Apps & Content
SingTel Multimedia Group
Profile: http://www.linkedin.com/in/nelsonwee
Twitter: @nelsonwee
MOBILE SOCIAL GAMESMARKET OPPORTUNITIES
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The Social Games market is HUGE!• Worldwide social gaming market are set to grow from ~USD 6
billion in 2012 to ~8.6 billion in 2014• non-facebook games revenue out-strip facebook games revenues by more than
50%
• 40% of worldwide social gaming revenues will come from Asia• Asians are more status conscious, and will purchase more avatars or in-game items
to better represent themselves.
• Zynga made US $300M in a quarter in 2011 via PC online social games and Gree made US $400M in the same quarter.
Source: Lit search (Gartner, Venturebeat, Industrygamers.com, Techcrunch) Nelson Wee’s Profile | Twitter: @nelsonwee
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What are (Mobile) Social Games, really?
Play viaMobile
Play viaPC
Online Social Games (e.g. via Facebook)
Mobile Social Games (via gaming social networks)
Nelson Wee’s Profile | Twitter: @nelsonwee
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(Mobile) Social Games Market Players
Mobile
PC
Non-Facebook Facebook
Nelson Wee’s Profile | Twitter: @nelsonwee
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A Gamer for Every Game
Play via Mobile Play via OnlineNelson Wee’s Profile | Twitter: @nelsonwee
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Thank You
Nelson Wee
l: http://www.linkedin.com/in/nelsonwee
t: @nelsonwee
Multimedia Group