Mobile Revolution

Heather Leisman

Managing Director, EMEA

@JetsetHeather

2

Same-day mobile-only deals

3

HotelTonight fast facts

1st mobile-native hotel booking app ever

5.5 million downloads

12 countries; 100 markets worldwide

250,000 Facebook fans

30,000 Twitter followers

100+ employees worldwide

2 offices; San Francisco & London

• Mobile users: 1B strong

• 45% of mobile phones will be a smartphone by 2016 (up from 31% today)

• 33% of “last minute” queries are via mobile

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166%

45%

July 11 July 12

Other

Microsoft

RIM

Symbian

Apple

Google

42%

21%

20%

8% 5%

22%

20%

38%

9% 7%

Sources: eMarketer Jan 2013; Informa/KPCB May 2012; Comscore Mobilens Jul 2012; Google Feb 2011

The mobile marketplace

5

Competitive landscape

A zillion travel

websites….

……but none

focused on mobile

Yet….

• 50% don’t have a

mobile site/app

• 43% plan ZERO spend

on mobile

6 Source: EyeForTravel Jun 2012

52% of Suppliers

18%

30% 34%

14%

4%

NotImportant

Neutral Important Veryimportant

Extremelyimportant

How Important is Mobile? (Jun 2012)

Travel suppliers & mobile

$487 billion global hotel market

15% same-day bookings

$73 Billion Target Market

80% of mobile hotel bookings are same-day

Same-day mobile market size

8

HotelTonight timeline

Jan 2011

iPhone app

launch

May 2012

Closed C-round

$35M total funds

Jun 2012

UK launches

Sep 2012

Personalized

offers launch

Oct 2012

Acquired

PrimaTable

Dec 2012

Continental

Europe; FIGS

Dec 2012

“App of the Year”

by Apple May 2012

“Snap Your Stay”

&

“HT Price

Guarantee”

launch

Spectrum of Spontaneity

The impulse booker

• Quality

• Convenience

• Value

• Fun

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Focus on quality

v.

12

81% of mobile searches are driven by speed

& convenience

Focus on convenience

Source: Google Mobil Search Study, Mar 2013

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Focus on value

• Curated selection

• Market-driven pricing

• Hotels compete for

placement

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Focus on fun

“Snap Your Stay”

• Take, edit & save photos

• Share via social media

• Earn HT credits

• Chance at fame & glory

Build Great Things