Mobile Payments in Retail: U.S. by mPay Connect 11/2011
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1 ©mPay Connect, Inc. [email protected] mPay Connect Analysis of different retail mobile payments business models and identifying the right approach for the U.S. market Presented by Menekse Gencer, CEO of mPay Connect, Consulting Services for Mobile Money November 29, 2011 mPay Connect, Inc.
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Transcript of Mobile Payments in Retail: U.S. by mPay Connect 11/2011
1©mPay Connect, [email protected]
mPay Connect
Analysis of different retail mobile payments
business models and identifying the right approach
for the U.S. market
Presented by Menekse Gencer, CEO of mPay Connect,
Consulting Services for Mobile Money
November 29, 2011
mPay Connect, Inc.
2©mPay Connect, [email protected]
mPay Connect
2
About mPay Connect, Inc.Consulting services for mobile payments
• ex-PayPal Mobile Executive• First carrier deal with PayPal to launch PayPal Send Money with Sprint• PayPal Mobile Checkout• First NFC-based retail strategy
• Representative Clients in the Private Sector:• 3 of the 4 largest banks in the U.S.• Global payment network• US mobile network operator• bKash: Bangladesh, subsidiary of BRAC (launched services on 7/25/2011)• Fortune 500 professional services firm• Advise 6 startups that serve customers in emerging markets globally including in Kenya
and India
• Development Banks, Agencies, and Government:• The World Economic Forum • Inter-American Development Bank• United Nations Foundation: The mHealth Alliance
3©mPay Connect, [email protected]
mPay Connect
3
Emerging disrupters and incumbents battle the mobile payments market in the U.S.
Ban
ked
Yo
uth
Un
ban
ked
Cu
sto
me
r
Seg
men
ts
P2P Bill Pay RetailOnline CommerceOther Industries
(Social, Mobile)
PayPal
Amex,
MC, Visa
Apple ?
GoogleISIS
Payments Categories
Western Union
ACH ProvidersBanks
Incomm, BlackHawk
GreenDot
Market Segmentation
©mPay Connect, Inc.
Square
Amazon ?
4©mPay Connect, [email protected]
mPay Connect
4
Retail: Open Loop vs. Closed LoopIncumbent vs. Disrupter? Who will win?
Visa Wallet
ISIS Wallet
Google Wallet
Merchant Wallet
PayPal Retail
Apple Wallet (?)
Control over NFC Chip
Type of Payment Rail Support
Low High
Open Loop Network
Closed Loop Network
Battle between the
device
manufacturers and
mobile operators
Battle between the
banks and the
closed loop
networks
5©mPay Connect, [email protected]
mPay Connect
5
Retail mobile payments opportunities: Battle of the Mobile Wallets and who controls Loyalty, Promotions, and Coupons
Payments Transactions
Revenues
Advertising, Promotions,
Loyalty Revenues
Interactive Mobile Device
Customer Account
Data
Behavioral, Location,
and Search Info
Increased Advertising Revenues
Note: Starbucks hits 20 million
mobile payments in 2011, fueled by
loyalty programs
6©mPay Connect, [email protected]
mPay Connect
6
Critical success factors
Customers Merchants
Distribution Operations
Business Case
• Value Proposition?
• How will the provider get merchants?
Use existing rails/acquired merchants?
• Value Proposition?
• How will the provider get customers?
Partnerships with Issuers? Large
account base?
• How will the payment be distributed?
NFC? Bar Code? Other?
• Ecosystem players lined up?
• Does the provider have the right
assets to support business case?
• Build, Buy, or Partner to get there?
Considered a complimentary or
competitive?
