Mobile Oslo 2012 okt
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Transcript of Mobile Oslo 2012 okt
Search on MobileOrganic
John Arne SæteråsTwitter: @jonarnes
Head of innovation at Mobiletech
mandag 8. oktober 12
Depending on the source,
search from mobile devices will
surpass desktop search between
2014 and 2016
mandag 8. oktober 12
Nearly 50% Of Olympics-Related Searches Came From Mobile Devices
http://googlemobileads.blogspot.no/2012/08/going-for-mobile-gold-10x-increase-in.html
mandag 8. oktober 12
Almost 50% use search on mobile daily (Desktop search is about 70%)
http://www.flickr.com/photos/leehaywood/4287913840/sizes/l/in/photostream/
mandag 8. oktober 12
How big is mobile
search today?
mandag 8. oktober 12
1st, Where is the volume?
97%
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2nd, What is the volume?
Google serve ∼100 bill. searches per month
About 30% come from mobile devices
Depending on source. Ranges from 15 to 30
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30 000 000 000
1 000 000 000 pr day
42 000 000 pr hr .
700 000 pr min
12 000 pr sec
mandag 8. oktober 12
0" 10" 20" 30" 40" 50" 60" 70" 80"
Product"search"
General"search"
Searched"for"travel/holidays"
Searched"for"a"flat/house"
Searched"for"jobs"
Searched"for"restaurants/pubs"
Sweden"
Norway"
Denmark"
http://www.thinkwithgoogle.com/
3rd, What are we searching for?
mandag 8. oktober 12
SEOfor m
obile
mandag 8. oktober 12
Google recommend...
•Create a “Responsive site”
•Create a separate mobile site
•Create one site to serve all devices
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“Standard SEO” still apply!
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Consider new key words due
to search suggestions
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Consider this for mobile
• Sitemaps
• Avoid duplicate content
• Google Places
• Micro formats
• Page speed
mandag 8. oktober 12
Sitemap<?xml version="1.0" encoding="UTF-8"?><urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:xhtml="http://www.w3.org/1999/xhtml"><url><loc>http://www.example.com/page-1/</loc><xhtml:link rel="alternate" media="only screen and (max-width: 640px)" href="http://m.example.com/page-1" /></url></urlset>
Google support both a mobile site map, for feature phones, and device agnostic site map, for RWD sites.
Manage this in Google Webmaster tools
<?xml version="1.0" encoding="UTF-8" ?> <urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:mobile="http://www.google.com/schemas/sitemap-mobile/1.0"> <url> <loc>http://mobile.example.com/article100.html</loc> <mobile:mobile/> </url></urlset>
mandag 8. oktober 12
Avoiding duplicate content
<link rel="alternate" media="only screen and (max-width: 640px)" href="http://m.example.com/page-1" >
<link rel="canonical" href="http://www.example.com/page-1" >
On Desktop page:
On mobile page:
<link rel="alternate" media="handheld" href="http://m.example.com/page-1" >
mandag 8. oktober 12
Register on Google Places
• >30% of mobile searches have a local intent
mandag 8. oktober 12
Micro formats
• Mobile searches are more specific. Help Search engines read your content.
• Add more meta data
<div class="location vcard"> <span class="fn org"> Shakespeare's Pub </span> <div class="adr"> <div class="street-‐address"> 314 East 6th Street </div> <div class="locality"> Austin, TX 78701 </div> </div></div>
mandag 8. oktober 12
Page speed
71% of mobile users expect page to load as fast or faster than desktop sites Source: Compuware/Gomez
Speed is considered when ranking a given site http://googlewebmastercentral.blogspot.no/2010/04/using-site-speed-in-web-search-ranking.html
Mobile searches are focused and impatient
mandag 8. oktober 12
It’s not mobile becoming “desktop like”.
The web is becoming mobile aware.
mandag 8. oktober 12