Paid Search Advertising in a Multi Device World - 2013 Jeff Allen at SMX Toronto
Mobile Opportunities of Today - Jeff Allen at Acquisio Summit
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Transcript of Mobile Opportunities of Today - Jeff Allen at Acquisio Summit
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Mobile Opportunities of TODAY
Creating experiences engineered for mobile that are oddly useful.
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Jeff AllenHanapin MarketingBlog: PPCHero.com@JeffAllenUT
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Why does mobile matter?
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For me, it all comes down to 1 reason…
Acquisio User Summit 20124
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Why does mobile matter?We suck at it.
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137 links!2 step, 14+ field form!
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#SorryMom
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My Device is an iPhoneMy Carrier is AT&T
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Device specific targeting lowers CPA
Pre-Device Targeting
Post-Device Targeting
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26 Links &Not one personalized message
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So Excited!
So Stupid!
109 Links Above the Fold
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We are better than this.
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Mobile advertisers need to extend their hand first.
– Mobile is like desktop circa 1999.
Create experiences engineered for mobile that are oddly useful.
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Desktop Mobile
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Speed up your site.– Every 1 second of landing page load delay you
lose 7% of visitors on desktop. – Mobile is likely double that.
Create experiences engineered for mobile that are oddly useful.
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Get started today, optimize tomorrow.
Create experiences engineered for mobile that are oddly useful.
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Mobile Case Study
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Converted 3x Worse!
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Button Color
Link to Full Site
Image
Results: • 373% increase in conversion rate• 33% higher conversion rate than desktop• 18% of all leads come from mobile• 300% increase in mobile investment
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Companies (or agencies) that get it.
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Jeff AllenHanapin Marketing / [email protected]@JeffAllenUT
Thank you!