Mobile Monday Malta Launch - Jari Tammisto
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Transcript of Mobile Monday Malta Launch - Jari Tammisto
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Malta launch event Sept. 14th.
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RosetaNet Telecom Council Focus and priority groups
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3G Promise
Technology Benefits• Offer More Speed
User Experience • Real Mobile Internet • New Media Rich Applications
Business Benefits• Mobile Operator To Become Media Player• Increase Traditional Service Revenue• New Revenue Streams For The Operator
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A Web of Wireless ConfusionMedia and
entertainment
Networkservices
Handsets andconsumer electronics
Corporate apps.and services
Web 2.0 communitiesand services
Software productsand services
Network operators
Handset manufacturers
Web innovators
IT mega-vendors
Consumer electronics
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FUN Personal
Informatve NetworkingLocally global
= Innovatve/unexpected
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”MobileMonday has power as global grassroots innovaton network”Anssi Vanjoki, Executve VP, Nokia
”MobileMonday has more immediate global reach than any other research organisaton”Risto Siilasmaa, Chairman, F-secure; Member of board, Nokia
”MobileMonday represents new Linux model” Tarja Halonen, President, Republic of Finland
”When we enter new markets, we always connect through MobileMonday frst – it works best”Boaz Zimmermann, Chief architect, Fring
”If you want to know what is REALLY going on, you should check out MobileMonday” Harri Koponen, CEO, Tele2
”It is already amazing what MobileMonday has achieved”Pekka Ala-Pietlä, CEO, Blyk
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Increase Customer Loyalty • Behaviour • Lifestyle
Characteristics
• Brand Preferences
• Personal Interests
• Consumption Patterns
Achieving Customer Centricity
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O P G AC O E GC S N EU T D P A E A L R T I
O
N
Proven to be less effective in networked digital media
Same for everyone in the same context. There is a missing component
Social Advertising Intelligence
Combine market segmentation and context with customer behavior and social network profiles
Recognizes consumers as individuals within their communities and networks
3.1. Mass
media
ContextSensitive
L T S P WO I E A EC M A G BA E R E T C OI H RO N W
AP
2.
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FUN Personal
Informatve NetworkingLocally global
= Innovatve/unexpected
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Malta - welcome to the MobileMonday family!