Online Reputation Management (and Social Media Survival Skills)
Mobile Media Survival Guide
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Transcript of Mobile Media Survival Guide
April 24, 2012
Future-proofing your digital
media business
@polarmobile
Michael RussoCTO
Polar Mobile
@mjrusso
Today’s presenters
Kunal GuptaCEO
Polar Mobile
@kunalfrompolar
1 | Framework for the mobile media business
2 | Mobile adoption updates
3 | Native, Web, Hybrid
4 | Content consumption in social networks
5 | Content is perishable
6 | Future-proof checklist
Goals of this webinar
Mobile media framework
Screens, screens everywhere
For the first time, app beats browser
Mobile soon to be the first screen
Digital devices influence online traffic
6.26.8
8.2
Disparity: Install base vs time spent
The spectrum of mobile apps
Social networks’ place in digital distribution
Case study: The Guardian Facebook app
Key Stats:
- 8m downloads
- 4 months old
- 4m monthly active users
- Half of readers under 25
- International Readership
Content is perishable
Future-proof checklist
Work with platforms that abstract unnecessarily complicated components of your digital media business.
Build your API and RSS as strengths to simplify media distribution.
Remember “screens” means more than phone and tablet.
Recognize the types and value of different sizes and contexts of content.
Do your homework. Not every great technology is a great
business.
Contact
www.polarmobile.com
facebook.com/polarmobile
linked.in/u0p6dn
@polarmobile
blog.polarmobile.com
slideshare.net/polarmobile