Mobile Maturity Model
-
Upload
chaione -
Category
Technology
-
view
1.598 -
download
0
description
Transcript of Mobile Maturity Model
Enterprise Mobility Maturity ModelCHAIONE
Monday, January 21, 13
What is the ChaiONE Mobile Maturity Model?
The Maturity Model Value Proposition
How Is It Delivered?
AGENDA & INTRODUCTIONMOBILE MATURITY MODEL
Monday, January 21, 13
ChaiONE has created an enterprise mobility maturity framework that helps companies implement a business case, roadmap and processes that allow lines of business to execute mobile initiatives that increase revenue through productivity gains and reduce cost and overhead through the elimination of inefficiencies.
CHAIONE MOBILE MATURITYCan Mobile Increase Revenue and Avoid Unecessary Cost/Risks?
Monday, January 21, 13
TWO LENSES TO UNLOCK YOUR
OPPORTUNITYMOBILE
How do I build a scalable cost-effective mobile strategy?
How can mobile add value to my customer relationships?
Monday, January 21, 13
TWO LENSES TO UNLOCK YOUR
OPPORTUNITYMOBILE
How do I build a scalable cost-effective mobile strategy?
How can mobile add value to my customer relationships?
Cost Control
Monday, January 21, 13
TWO LENSES TO UNLOCK YOUR
OPPORTUNITYMOBILE
How do I build a scalable cost-effective mobile strategy?
How can mobile add value to my customer relationships?
Cost Control Increase revenue opportunities
Monday, January 21, 13
WHAT IS INVOLVED IN
THE MATURITY MODELCOMPLETING
What To Do.... What To Measure... How to Execute...
Monday, January 21, 13
WHAT IS INVOLVED IN
THE MATURITY MODELCOMPLETING
FRAMEWORK
What To Do.... What To Measure... How to Execute...
Monday, January 21, 13
WHAT IS INVOLVED IN
THE MATURITY MODELCOMPLETING
FRAMEWORK PRINCIPLES
What To Do.... What To Measure... How to Execute...
Monday, January 21, 13
WHAT IS INVOLVED IN
THE MATURITY MODELCOMPLETING
FRAMEWORK PRINCIPLES DELIVERY
What To Do.... What To Measure... How to Execute...
Monday, January 21, 13
CHAIONE MOBILE MATURITY MODELTHE FRAMEWORK
1: Pioneer 2: Awareness 3: Tactical 4: Enterprise 5: Engaged
At this level mobility is visible but receives very little focused attention from executives
Mobile is considered important and programs emerge but there is little correlation to customers, partners and employee needs
Repeatable process emerges that allows a mixed line of business team to produce results based on organizational goals.
Mobile is a core piece of the company’s strategy, can be measured and is an evolving competency.
Mobile is critical and its being actively embedded as a competency. Process is defined and confirmed as a business standard.
People
Platforms
Customers
Technology
Process
Outsourced Mixed In-House
Single Platform Multiple Platforms All Platforms
Broadcast EngagedTransactional
Native Mixed Mobile Adaptive Architecture
Experimental Siloed Cross Functional Integrated Competency Driven
Monday, January 21, 13
Principle 1: Awareness
ASSESSING YOUR MOBILE MATURITYHOW DO I KNOW WHERE TO START WITH MOBILE?
Principle 2: Engagement
How well does the organization understand the current state: challenges with previous mobile development; future state: where does it want to be.
How does the organization handle expectations, communication, reporting mechanisms and feedback from business lines associated with delivery. How is the business need evaluated.
Principle 3: Structure
How well is the organization geared to work in an agile environment from the business lines to the delivery teams. What are the needed processes, workflows, change control, escalation and rules of engagement.
Desired Outcome: Scope and Charter
Desired Outcome: Consultative Approach
Understanding of the mission statement, goals and KPI’s of the organization.
Understanding mechanism to conduct tech assessment of every project, consulting based on technology shifts, market changes and new innovation. Understanding how it relates broadly to BYOD, mobile security, deployment, infrastructure and & communications.
Desired Outcome: Delivery Lifecycle
How well does the company manage the end-to-end experience of their mobile initiatives whether B2E or B2C.
Mobile Maturity Principles - Each of these principles has a set of key performance questions (Key Performance Areas). The 3 principles help organizations figure out how to start and move forward with an “engaged” mobile strategy.
Monday, January 21, 13
DELIVERY ROADMAP
Kick-off Workshop
Short-Term (6 months)
Build corporate core team to prioritize initiatives.
Mid-Term (6-18 months)
SUBSEQUENT PHASES
GUARDRAILS EXECUTION
FOUNDATION
Exploration Exercises
Capabilities Transfer
Discuss Baseline Initiatives
Align mobile initiatives to corporate mobile charter
Principle Evaluation
Assemble Mobile Core Team
Assess Mobile Opportunities
Assess Current State
Apply Guard Principles
Execute Across Lines of Biz
Learn & Repeat
18-36 months - Engaged
Identify Gaps
Gap Analysis
Guided Implementations
Implementation Planning
Monday, January 21, 13
AGILE DELIVERY TOOLKITChaiONE wayBest Practices & Standards
Monday, January 21, 13