Mobile maturity model is a comprehensive mobile strategy that allows an organisation to focus on its business needs and define the roadmap.

WHAT IS MMM (MOBILE MATURITY MODEL)

In order to remain competitive in the mobility market, companies need to create a mobile strategy based on the current industry practices.

WHY MMM?

It’s not that the companies are without mobile strategy; infact, they have several well received mobile applications.

DO ALL THE COMPANIES HAVE THE RIGHT MOBILITY MATURITY MODEL?

The problem that prevails with the companies is, that they are still experimenting to create a strategic planning process.

And catch lies in the building an effective road-map to realise where the company is and derive the point where they want to reach in a stipulated time period and budget.

So, they must adapt faster with the mobile revolution or run the risk of being left behind by flexible competitors.

UNDERSTANDING MMM AND HOW TO TRANSLATE IT INTO A ROADMAP

MOBILE MATURITY MODEL

MMMConsideration

sResearch

Requirements

Governance

Technology

Data

Security

DeviceUser

experienceComplian

ce

IMPORTANT FACTORS TO KEEP IN MIND WHILE MMM EVALUATION

Unorganised and limited mobile presence

Acknowledgement and engagement starts , but

experimental

Moderation and Improvement

Established and management starts

Continuous Optimization and

Innovation

MOBILE MATURITY MODEL

•Not considered core to business

•No mobile strategy•No investment•Limited platform

• Realisation of requirement for strategy• Planning, process and measurement

stats, but not consistent• Investment begins, but limited.• Usage and development on limited

platform

•Mobile is recognised as a core channel for the business

•Planning, process and measurements are defined and made systematic

•Mobile technology is stabilised• Investments are moderated and platforms are expanded

•The Implementation of core business capabilities starts

•Continuous evaluation of strategy.• Significant investment • Development of technologies

•Mobile Analytics • Identify and measure results from successful initiatives

•Use of social media to create campaigns

Translating MMM to actionable plan

What’s your

starting point?

What’s your Goal?

Connect the dots:

You need to identify which level of mobile maturity you are at. Once you are able

to identify, it’ll be easier to create the right plan.

checkpoints

milestones

So, are you ready to move from Mobile Failure to Mobile First?

AdeptPros creates mobile applications for enterprises across a broad range of industries.

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