Mobile Marketing

It’s changing how customers access your websites.

Is your business ready?

Andrea McFarlane Write MarketingAlex Atkinson CALAD media

In the near future, at least 5 billion people around the world will use some form of mobile device to download information, access knowledge and coach and teach

each other.

Prof Lynda GrattonDirector, Future of Work Consortium

September 2012

It’s estimated that more than 17 million people in the UK will go online using a

mobile in 2012. That number will rise to more than 20 million by 2015.

eMarketer, April 2012

In the UK today...

• 39% of the population now own a smartphone

• 39% of smartphone owners access the internet via a mobile handset

• 42% of smartphone owners use them to access social media sites

• 71% of 16-24 year olds access the internet using a mobile phone

• 11% of households own a tablet

Ofcom, September 2012

So what?• There’s been an estimated 400% rise in mobile

searches over the last 2 years• Your customers are accessing Google on their mobile

to find your premises• Customers are using social media ‘check in’ tools to

promote places they like• Customers are increasingly downloading apps to help

them carry out specific activities – including making transactions

Yet, nearly 46% of all business are still invisible through mobile search

Source: T-mobile, July 2012

What does this mean for your business?

• 16% of business owners surveyed had registered their business on Google Places

• 14% of business owners have a Facebook page

• 10% of small businesses ensure their name comes up in relevant online mobile searches

• Only 13% of small business have made their websites mobile friendly

Source: T-mobile, July 2012

Mobile ready website?

What are the differences?

So what is a Smartphone?

What do you need to do to get ready?

Mobile Ready? Yes No

Can you find your business using Google on your phone?

Can you ‘check in’ to your business location using Facebook?

Is your website easy to navigate on various smartphones and tablets?

Is your business/website listed when you carry out a Google search on your smartphone or tablet?

Do you know how your potential and existing customers are using mobile devices?

What about your website?

• Check out if your website is mobile ready

• If it’s not, contact your web designer or a mobile specialist to get mobile ready

• Be clear what you want your mobile site to do:

– What are your goals? How do they differ from your main website?

– Do you want to carry out transactions?

– What is the call to action?

What does the future hold?

By the end of 2012, 16 UK cities –including Glasgow and Edinburgh - will have access to the new, superfast 4G

network.

Don’t get left behind!

Any questions?

For more information

GjhhhMobile Marketing

• SMS text marketing• Mobile website design• Mobile marketing audit• App development and

design

Social Media

• Training• 1:1 coaching• Account set-up• Marketing and content

planning

Contact: Alex Atkinson E-mail: info@calad-media.co.uk Tel: 07742 192515Andrea McFarlane E-mail: andrea@writemarketing.co.uk Tel: 07833 776611