Social Media 2013:Diving in (or Staying Afloat) Without Sinking

Mobile MarketingLife Science Alley

March 2013

What is Mobile Technology?

Growth of Mobile TechnologyNumber of Mobile Users Worldwide 2010 - 2020

UMTS Forum 2010

Growth of Mobile Technology% of Mobile Owners Using Smartphone

in U.S. 2010 - 2016

eMarketer

190 Million Cell Phones in 2010198 Million Cell Phones in 2011207 Million Cell Phones in 2012

Growth of Mobile Technology% of Web Traffic Coming From Mobile Devices

Walker Sands

How We Use Mobile Technology

Mobile Behavior

How Consumers Use Mobile

Pew Internet Research 2012

•2010 - 17% use cell phone to look for health information 2012 – has grown to 31%

• 52% use smartphones to access health information

• 19% of smartphone users have at least 1 health app

Related to searching for health information

Growth of Mobile Among Doctors

Manhattan Research and Publicis Healthware International and Clinical Innovation & Technology, December 3, 2012

• 81% own a smartphone• 73% search the Web• 59% visit websites• 55% use apps• 45% collect data at patient’s beds • 27% use camera to capture patient data• 25% integrate data with patient’s EHR

What is Mobile Marketing?

MobileWeb

MobileSearch

MobileApps

MobileAds

Mobile Web• Over 40% of mobile users report negative to neutral experience • Design for mobile interactions

• Make content easy to find

• Optimize for speed

Mobile Web

Mobile Search

• Mobile searches quadrupled in 2012

• 1 in 7 searches are mobile

• 9 out 10 mobile searches lead to action

• Small size for search results• Target keywords for mobile visitors, relevant page titles, accurate page descriptions• Outbound links to relevant information

• Follow valid HTML coding

• Calls to action unique to mobile user

Mobile Search- Optimize

Mobile Search - Analytics

• Many mobile browsers available based on mobile device

• Understand how mobile drives business for you

• Measure, track mobile sites, apps, ads

Mobile Advertising

• QR Codes

• Short Message Service (SMS)/ texting

• Mobile website banners

• Mobile email

Mobile Apps

• Large investment

• Mobile users prefer browsers to apps for searching• Not for every business

• Apps offering no value don’t get downloaded

Why Go Mobile?• The world isn’t moving to mobile. It’s already there.• Your audiences—doctors and patients—use it.• Social media and mobile are intertwined.• Mobile marketing is simple and inexpensive • Instant result• Open rate of mobile marketing the highest of all forms of marketing• This is just the beginning

The future holds…

Multi-touchImage recognition

Geo-location3-D displaysVoice to text

and more

Social Media 2013:Diving in (or Staying Afloat) Without Sinking

Questions?