Mobile marketing
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Transcript of Mobile marketing
![Page 1: Mobile marketing](https://reader033.fdocuments.us/reader033/viewer/2022060115/557b5445d8b42a8b078b4786/html5/thumbnails/1.jpg)
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¡Adáptate al móvil!
![Page 4: Mobile marketing](https://reader033.fdocuments.us/reader033/viewer/2022060115/557b5445d8b42a8b078b4786/html5/thumbnails/4.jpg)
¿Por qué marketing móvil?• Ubicuo (5.3 billones en el mundo (Julio 2011 - 76% de la población mundial)Fuente: Mobithinking
• Siempre con nosotros
• Encendido 24H
• Sistema de cobro
• Dispositivo de comunicación (Comunicación bidireccional – Respuestas instantáneas)
• Medio interactivo
• Personal (Comunicación directa 1 a 1 - CRM)
• Vía publicitaria de bajo coste por impacto
![Page 5: Mobile marketing](https://reader033.fdocuments.us/reader033/viewer/2022060115/557b5445d8b42a8b078b4786/html5/thumbnails/5.jpg)
Quiénes descargan más?
![Page 6: Mobile marketing](https://reader033.fdocuments.us/reader033/viewer/2022060115/557b5445d8b42a8b078b4786/html5/thumbnails/6.jpg)
![Page 7: Mobile marketing](https://reader033.fdocuments.us/reader033/viewer/2022060115/557b5445d8b42a8b078b4786/html5/thumbnails/7.jpg)
Penetración móvil en España
% p
ose
sió
n m
óvi
l
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El 68% de los usuarios de
Smartphone no salen de casa sin él
El 56% de los usuarios acceden a Internet desde sus
smartphones al menos una vez al día
El 88% de los usuarios han
buscado información local
Datos clave sobre dispositivos móviles que todo ejecutivo debe saber
68% 56% 88%
“Mobile marketing intelligence”
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Acciones por orden de eficacia: Marketing móvil directo (SMS push, Audio push, Video push)
Publicidad móvil
Portales de video
Aplicaciones Smartphone
Códigos QR – Cuponing
Social Media
Videollamadas
Marketing de proximidad – Bluetooth/Wifi/NFC
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Campaña push
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Publicidad móvil
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App
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Códigos QR
![Page 14: Mobile marketing](https://reader033.fdocuments.us/reader033/viewer/2022060115/557b5445d8b42a8b078b4786/html5/thumbnails/14.jpg)
Social media mobile
![Page 15: Mobile marketing](https://reader033.fdocuments.us/reader033/viewer/2022060115/557b5445d8b42a8b078b4786/html5/thumbnails/15.jpg)
Marketing de proximidad
![Page 16: Mobile marketing](https://reader033.fdocuments.us/reader033/viewer/2022060115/557b5445d8b42a8b078b4786/html5/thumbnails/16.jpg)
Algunos casos interesantes:
TIENDA VITUAL EN COREA CUMPLEAÑOS EN MACDONALS
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Nuevos formatos publicitarios
Rich Media
Video
Notificaciones Push
SOLOMO (Social Location Mobile)
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Analítica Mobile
![Page 19: Mobile marketing](https://reader033.fdocuments.us/reader033/viewer/2022060115/557b5445d8b42a8b078b4786/html5/thumbnails/19.jpg)
GRACIAS
Juanjo López