Mobile LBS Market in the US 2015-2019

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Mobile LBS Market in the US 2015-2019

The report discusses the following in-depth:

• Market Size and Forecast

• Market Segmentation

• Buying Criteria

• Vendor Landscape

• Business Segmentation

• Geographical Segmentation

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Key Trends

Technavio’s Senior Analyst says, “There is a rise in the adoption of smartphones and tablets leading to increased implementation of location-enabled applications and mobile-focused media. Smartphone users are using their devices to obtain weather forecasts, navigation, and information on nearby locations.”

• Location-based services (LBS) use the positioning capabilities of wireless applications to deliver innovative services to mobile users. LBS offers a cost-effective engagement with mobile customers. LBS uses GIS technology and the Internet to track the user’s location. The various location-enabled mobile devices are smartphones, tablets, PNDs, and devices fitted in vehicles.

• Technavio's analysts forecast the mobile LBS market in the US to grow at a CAGR of 27.27% over 2014-2019.

• Understanding the key drivers influencing the market

• Understanding the challenges faced by the market

• Activities of various stakeholders involved

• Key focus areas for the vendors

• Major trends that will shape the future of this market

• Vendor landscape and trajectory of the market

• Conclusion

Scope of The Report

A detailed analysis of each market driver, challenge

and trend isavailable in our report:

Mobile LBS Market in the US 2015-2019

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Vendors

To understand the vendor landscape and for a full list of

vendors view our report:

Mobile LBS Market in the US 2015-2019

Foursquare Labs

Google

Groupon

Foursquare Labs was founded in 2009 and is headquartered in New Your, US, with an office in San Francisco, and an outpost in London. The company has its users across the world, and it has over 170 employees. It develops mobile and web-based apps that help people to be in contact always, to meet with their friends and discover great places.

Google was incorporated in 1998 and is headquartered in Mountain View, California, US. Google is a global technology company that builds various products, and at the same time, provides various services for organizing information.

Groupon was founded in 2008 and is headquartered in Chicago, Illinois, US. It is a local commerce company. It operates online local commerce marketplaces that connect merchants to consumers by offering goods and services at a discount.

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Market Landscape

• One of the major factors for this rapid growth is the increased adoption of location-enabled devices such as smartphones and tablets.

• Another factor is the growing adoption of mobile advertising by enterprises.

• The US is seeing an increase in adoption of location-enabled devices at a swift pace.

• Smartphone manufacturers such as Apple and Samsung have started integrating location-enabled applications in their smartphones.

• The growing popularity of LBS for applications such as location-based advertising, location-based shopping, location-based social networking, friend finder applications, and location-enabled search is pushing the adoption of location-based applications and devices.

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Key Buying CriteriaParameter Details

Ease of Access

Access to network, applications, maps, and contents is a major deciding factor for users. Accessibility issues may lower the performance of LBS devices, thereby affecting the user.

Content ClarityThe clarity of content of the offerings like navigation guides, maps, directions, and turns should be relevant and updated regularly.

Cost of Ownership For consumers and SMEs, cost is the most important factor. They are more inclined toward using free applications or freemium apps.

Accuracy The information provided by the applications should be authentic, accuratem and up to date.

Scalability The application should be scalable and adaptable across all mobile platforms.

Map QualityThe quality of the maps provided should be excellent, showing updated and accurate information. It should also provide value-added information to end-users.

Network Connectivity The need for high-speed network connectivity to enable real-time data access.

• Growth Forecasts?

• Market Analysis?

• Revenue Forecasts?

• Regional and Country level Analysis?

• Competitive Structure?

• Emerging Trends?

• Vendor Landscape?

• Other?

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Mobile LBS Market in the US 2015-2019

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