Mobile Identity Defined, Derived, Managed and Applied

Mobile IdentityDefined, Derived, Managed and Applied

FIDIS – WP2 Kick Off Meeting Brussels, 2nd December 2003

Stefan FiggeJohann Wolfgang Goethe-Universität Frankfurt

AGENDA

How to Define a Mobile Identity How to Derive a Mobile Identity How to Manage a Mobile Identity How to Apply a Mobile Identity

A concept that links a „token“ from the digital/syntactical world to an object in the real/semantical world

Accompanied by a set of properties and attributes

Digital Identity

Authentication

Interests

Position Age

Income

Authentication

GSM provides the foundation for a mobile identity Subscriber Idententity Module (SIM) A mobile identity in this definition is inherently

related to the mobile network operator business

Represents contract between subscriber & network operator

Authorizes subscribers to use the network Lets subscribers authenticate themselves 863.6 Mio GSM subscriptions (IDs) (05.2003) More countries with SIM infrastructure (197, May

2003) than with McDonald’s (119, Aug 2003) and more than UN member states (191, Aug 2003)

Mobile Identity

SIM within the Network

Mobile networks are able to determine– The identity– The position of the user – The time of usage

That information can be extended multilaterally by using databases

Example result: „Customer is 29 years old, student, in the downtown of Munich, at holiday...“

The available user’s situation is valuable when it comes to ad-hoc relationships between customers and service providers

Mobile Situation providing Attributes

When?When?

Who?Who?

Where?Where?

AGENDA


Identity

Positio

n

TimePersonalProfile

PositionProfile

TimeProfile

The “Situation Process”

ID: +491701866788POS: 8,4° / 50,0°T: 04.03.03 15:53

ID: +491701866788POS: 8,4° / 50,0°T: 04.03.03 15:53

InvocationDeter-

minationInter-

pretationPresentation

•Age: 29•Gender: Male

•Interests: Sports, ...

•Context: Student

• …

•Age: 29•Gender: Male

•Interests: Sports, ...

•Context: Student

• …

•Country: Germany•City: Frankfurta. M.

•Context: Down-town

•…

•Country: Germany•City: Frankfurta. M.

•Context: Down-town

•…

•Day Category:Workday

•Context: Holiday

•…

•Day Category:Workday

•Context: Holiday

•…

AGENDA


How to Manage a Mobile Identity

Identity Management Service allocated within the network controls delivery of situation dependent attributes

Mobile Network Operator

ServiceProvider

Situation description

<XML...><Nickname><User Profile><Position> <Position Profile<Time><Time Profile>

</XML>

Situation description

<XML...><Nickname><User Profile><Position> <Position Profile<Time><Time Profile>

</XML>

ExternalProfile

Provider

IdentityManagement

Service

Situation ofIP 12.12.12.12 ?

Situation ofIP 12.12.12.12 ?

Pers

. Attrib

utes

&

Priv

acy

Profi

les

Pers

. Attrib

utes

&

Priv

acy

Profi

les

service.comservice.com

Genera

l

Attrib

ute

sG

enera

l

Attrib

ute

s

AGENDA


Current Approach for M-Commerce Business Models

Mobile Network Operators provide their customers with mobile portals as access concept for mobile services.

Revenue models with two revenue sources:– Mobile Data (Internet Service Providing)– M-Commerce Services (by Service Providers)

Only services providing immediate value for customers. Services with primary value for Service Providers are

currently not feasible (Advertising, Customer Loyalty Programs etc.).

MobileNetworkOperator

CustomerServiceProvider€

Services

€€

Data Service FeeTypically

€ 1-2 per session

Current GSM Marketin Germany

Size of the German market for mobile telecommunications was € 18,4 billion in 2002 [RegTP]

There are more mobile than fixed lines Penetration rate in December 2002 was 71,7% [RegTP] Saturation of the market can be observed Investments in future mobile infrastructure for 3G und

wLAN (licence, capital costs, infrastructures, devices etc.)

T-Mobile Vodafone E-Plus O² Total

59.195.0004.563.0007.350.00022.700.00024.582.000

ARPU€ 25,7ARPU

€ 25,7ARPU

€ 26,1ARPU

€ 26,1

Number of GSM subscribers, December 2002

[RegTP]

€ 50.827.000.000

3G licences

Total costs

€ 858per customer

€ 858per customer

Sponsoring Mobile Customer Relationships

Sponsoring data transmission costs by the service provider is currently not possible

– Each usage is related with costs for the customer– Costs are not transparent

Objective: Eliminating data transmission costs for the customer and transfer them to the service provider

Through mobile initiated business, financing of the data transmission costs by the service providers shall become possible

CustomerServiceProvider

MobileNetworkOperator €

€

Services

Data + Access

A Potential Portal Process for new Situation Based Business

Models

Mobile Network Operator Service ProviderCustomer

Enter portalCompute situation

description

Compute and display adequateportal categories

Select portalcategory

Publish situationdescription

Compare situationdescription andcustomer profile

Show willingness to cover trans-mission costs

Display all serviceproviders offeringservices for free

Select service

Register and charge transferred

data

Display and start service

1 2 3

4

6

75

89

10

11

Comparing Situation Description and Target

Customer Profile

Mobile

Netw

ork

Opera

tor

• Customer: Selects Shopping from the mobile portal• Mobile Network Operator: Generates situation description• Service Provider: Computer department store with branches in Frankfurt

and Berlin

Serv

ice P

rovid

er

...<Age> <Min>15</Min> <Max>35</Max></Age><Location> Berlin</Location> <Location> Frankfurt</Location><Temporal Context> Day</Temporal Context><Customer Loyalty ID> 12345678...

...<Age> <Min>15</Min> <Max>35</Max></Age><Location> Berlin</Location> <Location> Frankfurt</Location><Temporal Context> Day</Temporal Context><Customer Loyalty ID> 12345678...

..<Age> 65 </Age><Location> Nürnberg </Location><Temporal Context> Night </Temporal Context>...

..<Age> 65 </Age><Location> Nürnberg </Location><Temporal Context> Night </Temporal Context>...

Customer 1Customer 1

Not relevant, no sponsoring

Not relevant, no sponsoring

..<Age> 24 </Age><Location> Frankfurt </Location><Temporal Context> Day</Temporal Context>...

..<Age> 24 </Age><Location> Frankfurt </Location><Temporal Context> Day</Temporal Context>...


Relevant customer,sponsoring data

transmission costs reasonable



..<Customer Loyalty ID> 12345678...

..<Customer Loyalty ID> 12345678...






Conclusion

Identity-Management-Platform: Self-administration of the “mobile identity”(personal data and security profile)

Potential customers of enterprises are provided with a free of charge access to mobile services.

Customers use the mobile portal to choose from a number of free-of-charge and priced services.

Current business model is extended and not replaced! Objective: More customers and providers (traffic) on

mobile portals. Charging is done according to the value proposition and includes customers and Service Providers.

THANK YOU FOR YOUR [email protected]

Mobile Identity Defined, Derived, Managed and Applied

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