Mobile-Driven Transformation at Target
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Transcript of Mobile-Driven Transformation at Target
For Business
INCREASE FREQUENCY OF INTERACTION
For Customers
IMPROVE THE SHOPPING
EXPERIENCE
For Our People
BRING TEAMS TOGETHER TO DELIVER SOMETHING
GREAT
OBJECTIVES
The barcode scanner is fabulous. I've grabbed some great bargains and saved sooo much time walking
around trying to find a scanner. Well done Target.
TARGET CUSTOMER
“
”
RESULTS
iOS App Store review
Loving the app… bring on more Instagram inspiration pictures!
And so so happy the catalogues are there. Love it, just love it!
TARGET CUSTOMER
“
”
RESULTS
iOS App Store review
“I don’t need the catalogue anymore, I always look online”
“If I could check the price on my phone, that would be amazing!
Seriously, that would be so good, I'd use it all the time!"
“Inspiration from Instagram prompts me
to go into the store”
“No matter what I come to Target for, I always
end up buying 10 things!”
THE WAY WE THINK ABOUT FEATURES
HOW USEFUL WOULD IT BE IF YOU COULD DO THE FOLLOWING THINGS WITH TARGET ON YOUR MOBILE?
SEE ALL MY SALES AND OFFERS IN ONE PLACE
SCAN BARCODES OF PRODUCTS
GET FASHION INSPIRATION & ADVICE
SHARE LISTS WITH OTHER PEOPLE
SAVE ITEMS FOR LATER
CREATE WISHLISTS FOR SPECIAL OCCASIONS
VERY USEFUL
NOT USEFUL
VERY USEFUL
VERY USEFUL
VERY USEFUL
VERY USEFUL
ASKING CUSTOMERS
ASKING CUSTOMERS VS SHOWING CUSTOMERS
“If I could check the price on my phone,
that would be amazing! Seriously,
that would be so good, I'd use it all the time!"
“I don’t need the catalogue anymore, I always look online”
Customer comments collected during in-store research.
“Inspiration from Instagram
prompts me to go into the store”
PMH - DIGITAL TRANSFORMATION
What can be shared?
Customer as the new ‘Point of Sale’ ?
PLACEHOLDERWHAT’S NEXT?
HOW TO WIN AT MOBILE?
DON’T STOP AT SOLVING PROBLEMS,
DELIGHT YOUR CUSTOMERS
USE YOUR MOBILE
STRATEGY TO TRANSFORM
CREATE A BRIDGE
ACROSS YOUR TOUCHPOINTS
GET INTO THE REAL WORLD
AND INTO YOUR CUSTOMERS
LIVES
FOCUS ON CREATING A
SUSTAINABLE ECOSYSTEM