Mobile device usage 2015
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Transcript of Mobile device usage 2015
Mobile Device Usage Challenges
Heather McGeachy , Market Researcher
November 2015
2
Background & Summary
Various testing methods, November 2015, focused on: Current usages/preferences
Workshops: WW45 Dallas 1:1s: WW47 PDX 1:1s: WW46Online community: Q4
Total sample size=78(PDX 1:1s: 15, Dallas 1:1s: 14, Online community: 30, Workshops: 20)
Recruiting criteria: age, gender, income, education, device ownership
Favorite device: smartphone & growingTop specs (smartphone): battery, performance, ease of use, OS, storage Appeal of Voice: voice input is appealing, occasionally usedCharging: devices charged in the bedroom, rarely used when chargingWants: connected devices, better battery/easier charging & better voice controlTop frustrations (across devices): battery, storage, slow, errors, not-repairable/upgradable/customizableCommon Accessories: Headphones/mouse most common
Summary of Findings
3
Demographics
48%
53%
Gender
femalesmales
23%
23%17%
28%
9%
Age18-2930-3940-4950-5960+
22%
24%24%
18%
12%
Income
<50k50-70k70-100k100-150k150k+
n=78
75%
6%
18%
1%
Employment
full timepart timeself-employedstudent
Usages & Preferences
5
Favorite device=Smartphone, growth over Q3 data (phone/laptop) [Which of your current devices is your favorite?]
N = 78
Smartphone Laptop Ultra-book Notebook
Tablet Desktop All-in-one PC
Others Gaming Console
59%
12%16%
10%
3%
67%
15%10%
6%1% 1%
Q3Q4
I love how my address book, maps, calendar and addresses found in email can all connect. (if I start typing Johnny it goes from address book to maps, or start typing Johnny in the text app and it finds where someone named Johnny
sent me an email). I like that everything is connected and it tries to figure out
what I want! ~Demi
6
Do Not Care Somewhat Important Very Important0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
apps. avail. syncing battery display performance screen size design eco OS thickness brand weight
ease of use voice communication cameras storage
Top 5 specifications: battery, performance, ease of use, OS, storage
[Define the importance level of the following when purchasing new devices:]
N = 44
7
Voice Control: sometimes used and is appealing as an input method
48%
20%
14%
11%7%
[Rate how often do you use voice commands or use a voice-assistant like Siri or Google:]
Sometimes useOften useI have never usedI have used once, never tried againUse whenever possible
1
2
3
4
5
11%
23%
23%
14%
27%
How appealing is using voice as an input method for any device? [1-5]
Total: 27% (often + when possible)
Total: 25% (never use) 34% (1-2)
41% (4-5)
8
Charging habits: Devices are charged in the bedroom, sometimes used while charging
44%
11%
27%
17%
[Select where at home your devices are usually charged]
Bedroom
Kitchen
Living Room
Home Office
smartphone laptop tablet3
100
17
19
1
2311
3
1 4
5
[Rate how often a device is used while it is charging]
always often sometimes never
9
Users want: more connected devices, better voice and charging solutions [What do you wish your current devices could do?]
“I want a Google Now-based home assistant that can
control my lights and appliances.”
“I want devices to transfer pictures and files among
themselves..”
“Last forever without recharging.”
“I wish all the devices had the same charging system”
“ I want to have longer battery life”
“I also love voice commands - when they work“
“I want better voice technology.”
ConnectedDevices Voice Charging
Allowing devices to control temperature, lights & security.
Connect to otherdevices such as TV.
Voice is appealing, but has issues.
Battery life is still a concern.
Appetite for a single wireless charging
solution.
10
Top Frustrations (smartphone): battery life, storage, slow, errors, it breaks[List top 3 frustrations for your smartphone]
Q3 Q4
battery, displayTooSmall, notUpgradable, storage, errors battery life, storage, slow, errors, it breaks
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Top Frustrations: *gaming console & wearable, desktop, tablet, laptop/2-1:
[List top 3 frustrations for your {device given}]
*not upgradable/repairablegraphics not as good as pccustomizable / limited useerrorssigning in is a painbulky / not portablebatteries on remotes/controllers
buying gaming consoles imo are a waste since in a year
or two it will be old and obsolete
*batteryinaccuracy of step countingdesign of bands (ugly)scratches / not durablelimited usescreen too smallapps not goodsyncing is a pain
hard to see screen without my reading glasses!
Gaming ConsoleN=14
WearableN=11
*not portable / clunky / largenot easily upgradable/repairableloudtoo many cordsviruses / securityinterface not easy to useerrorsconnectivity
It is large and takes up space
Desktop/AiON=21
*batterystorageslow / errors / crasheswifi onlynot upgradable/customizable/repairable/limited use
display dirty/scratchinglow quality-display /camera/soundweight / size
constant software updateskeyboard accuracyInterface OS/ease of usecost
Limited uses - can use for checking email and
facebook but not to do work
TabletN=23
*battery*not upgradable/customizablerepairable/storageslow / errors / crasheslow quality-display /keyboard/pad/soundtoo heavy/bulkyinterface OShigh costno phonerequires accessories-keyboard/mouse
Keyboard & trackpad are not easy to use-when I travel I take
separate keyboard & mouse, making it awkward to travel
Laptop/2-1N=32
12
Common Accessories: Headphones\mouse most common[Select accessories used with a currently owned device (laptop, smartphone, other)]
headphones
mouse
speakers
keyb
oard TV
game contro
ller
wireless
charging
docking st
ation
screenca
sting devic
eother
0
5
10
15
20
25
30
35
Backup
14
What do you carry daily?[Select all the devices you leave the house with during your normal work week.]
Smartphone Laptop Tablet Wearable0
5
10
15
20
25
30
35
40
45
15
Content is stored on hard drives (external/internal)[Where do you store your content, such as pictures, movies, music, personal documents, etc] *multi-select answers
38
28
22
2
Device Hard driveCloud StorageExternal Hard driveHome Server
16
Device Types/Brands, surveyed users owned: Apple/Samsung smartphones, Apple Tablets, Xbox Gaming Console[List all brands/device types you own]
Smartphone Tablet Desktop Laptop Gaming Wearable Other0
5
10
15
20
25
30 SamsungAppleMotorolaAcerLenovoNintendoplaystationxboxDellWindowsLGFitbitNikeSonyHPOther
17
Q3: Specs ranked: thickness, weight, storage, performance, OS[Rank the listed specifications for *computing device according to your preference]
N = 78
1=Most Important 2 3 4 5=Least Important
apps. avail. syncing battery display performance screen size design eco OS thickness brand weight ease of use
voice communication cameras storage