Mobile Development 2012

12

description

Wiley's most up to date catalogue on Mobile Development. With titles spanning Apple to Android and everything in between

Transcript of Mobile Development 2012

Page 1: Mobile Development 2012

36074-Computing-mobdev_brochure2012.indd 1 11/16/11 8:53 AM

Page 2: Mobile Development 2012

Want to Craft Killer Code for mobile Applications?We’ve got a book for that…

Whether a seasoned developer or just getting into the mobile development platform, Wiley has a vast selection of books to help all level of developers. Focusing on topics that mobile developers love best, these well-designed books will guide you through the most advanced and very latest platform tools, technologies, and programming techniques. From in-depth coverage through to beginner basics, all with expert guidance from skilled authors, these books will quickly become an indispensable mobile development resource.

36074-Computing-mobdev_brochure2012.indd 2 11/16/11 8:53 AM

Page 3: Mobile Development 2012

GoldsteinManiyam

Neal GoldsteinSujee Maniyam

Learn to:Access Web services from native iOS applications

Create and deploy new application- specific Web services

Develop secure iOS apps

Choose data formats and use server metrics and analytics

iOS Cloud Development

Making Everything Easier!™ iOS Cloud Development For DummiesGoldsteinThe book will show programmers new and seasoned how to access existing web services to get, post, and modify data while developing iOS apps securely.Mar-12 | 9781118026236 | £21.99 | €24.00 | $29.99

Wei-Meng Lee

Beginning

iOS 5 Application Development

Wrox Programmer to Programmer™

IN FULL COLOR

U P D A T E D F O R i O S 5 Beginning iOS 5 Application DevelopmentLeeThis book has been fully updated to cover all of the new iOS 5 features.Feb-12 | 9781118144251 | £27.99 | €32.00 | $39.99

Wrox Programmer to Programmer™Join the discussion @ p2p.wrox.com

BeginningiOS Application Development with HTML and JavaScript

Richard Wagner

Beginning iOS Application Development with HTML and JavaScriptWagnerAn ideal book for beginning to intermediate web developers who want to utilize their existing HTML/CSS/JS/Ajax skills for the iPhone and iPad platform.Jan-12 | 9781118159002 | £23.99 | €28.00 | $34.99

Wrox Programmer to Programmer™Join the discussion @ p2p.wrox.com

Beginning

iOS Game Development

Patrick Alessi

Beginning iOS Game Development Alessi Introduces the basics of the iOS system architecture, game development, and the programming languages used to develop games for iOS.  Jan-12 | 9781118107324 | £27.99 | €32.00 | $39.99

iPhone Application Development For Dummies, 4th Edition GoldsteinWalks you through the fundamentals for building a variety of iOS applications using Apple’s developer tools and covers the critical steps for creating applications that get accepted into the App Store. Dec-11 | 9781118091340 | £21.99 | €24.00 | $29.99

Neal Goldstein

Register as an iPhone developer and use Apple’s developer tools

Create apps that maximize new iPhone features such as multitasking

Make your apps available for both the iPhone and iPad

IN FULL COLOR!

Learn to:

iPhone Application Development

4th EditionMaking Everything Easier!™

Pushing the Limits with iOS 5 Programming: Developing Extraordinary Mobile Apps for Apple iPhone, iPad and iPod Touch NapierGives developers the expert guidance they need to create amazing applications for Apple’s iPad 2, iPhone as well as the iPod Touch. Dec-11 | 9781119961321 | £29.99 | €36.00 | $50.00

ROB NAPIER MUGUNTH KUMAR

Advanced Application Developmentfor Apple iPhone®, iPad® and iPod® Touch

PUSHING THE LIMITS

iOS 5PROGRAMMING

iPhone & iPad Web Design For Dummies WarnerWalks users through the steps necessary to create a captivating mobile Web experience for iPhone, iPad, and iPod touch users. Jul-11 | 9781118006436 | £21.99 | €24.00 | $29.99

Janine WarnerDavid LaFontaineLee Andron

Learn to:• Design your site for the optimal experience

on iPhone and iPad

• Develop and build web pages usingHTML5 and CSS 3

• Add mobile-friendly interactivity with the jQuery JavaScript® library

IN FULL COLOR!

iPhone® & iPad®

Web Design

Making Everything Easier!™

iOS Development with Flash: Your visual blueprintTM for developing Apple apps DolceA step-by-step guide through the process of creating apps for the iPhone and/or iPod touch using the FLSH development platform.Dec-10 | 9780470622049 | £24.99 | €28.00 | $34.99

iOS

All our titles are also available in e-book formats through all major e-book retailers

36074-Computing-mobdev_brochure2012.indd 3 11/16/11 8:53 AM

Page 4: Mobile Development 2012

iOS

All our titles are also available in e-book formats through all major e-book retailers

Neal GoldsteinJon ManningParis Buttfield-Addison

Learn to:• Build an actual game from start to finish

• Recognize what makes a good game for Apple’s mobile devices

• Use Objective-C®, Cocoa®, OpenGL ES 2.0, and other iOS programming tools

• Connect your app to Facebook, get it into the App Store, and market it

iPhone® & iPad™

Game Development

Making Everything Easier!™ iPhone & iPad Game Development For Dummies Goldstein Teaches both novice and seasoned developers how to develop iPhone and iPod Touch games as well as games for the iPad using several tools. Nov-10 | 9780470599105 | £21.99 | €24.00 | $29.99

Professional iPhone and iPad Application Development Backlin Provides step-by-step guidance for the developer using the very latest version of the iPhone SDK.Nov-10 | 9780470878194 | £29.99 | €6.00 | $44.99

Advanced iOS 4 Programming: Developing Mobile Applications for Apple iPhone, iPad, and iPod touch Ali With iPhone SDK4  Programming, developers have the expert guidance they need to create amazing applications for Apple’s iPad, iPhone as well as the iPod touch. Oct-10 | 9780470971239 | £29.99 | €36.00 | $50.00

Maher Ali

Developing Mobile Applications for Apple iPhone®, iPad® and iPod® touch

iOS 4 ProgrammingAdvanced

Professional iPhone Programming with MonoTouch and .NET/C# McClure Provides experienced .NET and C# developers with the knowledge the need to become profi cient, successful iPhone application developers without having to learn Objective-C, Cocoa, or Xcode.Jul-10 | 9780470637821 | £29.99 | €36.00 | $44.99

Wallace B. McClure, Martin Bowling, Craig Dunn, Chris Hardy, Rory Blyth

ProfessionaliPhone® Programmingwith MonoTouch and .NET/C#

Wrox Programmer to Programmer™Join the discussion @ p2p.wrox.com

Foreword by Miguel de Icaza, VP Developer Platform, Novell

Neal GoldsteinTony Bove

7 IN 1BOOKSBOOKS

• Creating the Killer App• Objective-C® and iPhone Technologies• Building a Utility App• Debugging and Tuning• Building an Industrial-Strength App• Storing and Accessing Data• Extending the App to Ultracool

iPhone® Application

DevelopmentA L L - I N - O N E

Making Everything Easier!™ iPhone Application Development All-In-One For Dummies GoldsteinWill teach both novice and seasoned developers how to develop iPhone and iPod Touch applications for small and large scale use using several tools.   Apr-10 | 9780470542934 | £27.99 | €33.40 | $39.99

Your visual blueprint™ for developing apps for Apple’s mobile devices

iPhone® OS Development

Richard Wentk

Companion Web site Includes sample Xcode projects

iPhone OS Development: Your visual blueprintTM for developing apps for Apple’s mobile devicesWentkYour visual blueprint for developing apps for Apple’s mobile devices provides essential tips, tricks, and techniques for developing for the iPad, iPhone, or iPod touch. Apr-10 | 9780470556511 | £19.99 | €24.00 | $29.99

Gene Backlin

Professional

iPhone® and iPad™

Application Development

Wrox Programmer to Programmer™Join the discussion @ p2p.wrox.com

36074-Computing-mobdev_brochure2012.indd 4 11/16/11 8:53 AM

Page 5: Mobile Development 2012

All our titles are also available in e-book formats through all major e-book retailers

iPad in the Enterprise: Developing and Deploying Business Applications Clevenger iPad in the Enterprise is a guide for developers and IT who are tasked with planning, designing, developing, deploying, and supporting iPad applications used in the enterprise. Aug-11 | 9781118022351 | £29.99 | €36.00 | $44.99

Developing and Deploying Business Applications

“This book is a valuable read for any enterprise CIO and IT leader.”— Mike Blake, Chief Information Offi cer, Hyatt Hotels Corporation

iPad®

in the Enterprise

Nathan Clevenger

Designing for the iPad: Building Applications that Sell Stevens Takes a look at how to take advantage of the iPad’s exciting new features and turn your app into a hit. Mar-11 | 9780470976784 | £24.99 | €30.00 | $40.00

Designing forthe iPad

Building Applications that Sell

From the creator of the interactive book – Alice, one of the best-selling apps for the iPad™

Chris Stevens

iPad Application Development For Dummies, 2nd Edition GoldsteinCreate a killer iPad application by creating a great user experience, become an Apple developer, and loads more. Jan-11 | 9780470920503 | £21.99 | €24.00 | $29.99

Neal GoldsteinTony BoveAuthors of iPhone Application Development All-In-One For Dummies

Learn to:• Download the SDK and start using Apple’s

developer tools

• Incorporate the latest iPad and iOSfeatures into your app designs

• Take advantage of iPad’s full functionality to create a good user experience

• Print from your application usingAirPrint

iPad™

Application Development

2nd Edition™

Professional iPhone and iPad Database Application Programming Alessi The book takes the reader from knowing nothing about database development to being able to confi dently implement a data driven application.Oct-10 | 9780470636176 | £29.99 | €36.00 | $44.99

Wrox Programmer to Programmer™Join the discussion @ p2p.wrox.com

Patrick Alessi

ProfessionaliPhone® and iPad™

Database Application Programming

Apple’s iPad is the ultimate consumer device for media consumption and communication. Equipped with a large touch screen, good storage capacity, excellent communication capabilities, long battery life and the promise of thousands of third party applications, it provides the ideal balance between traditional computing devices (laptops and desktops) and smaller mobile devices.

iPad

36074-Computing-mobdev_brochure2012.indd 5 11/16/11 8:53 AM

Page 6: Mobile Development 2012

All our titles are also available in e-book formats through all major e-book retailers

Professional Android Programming with Mono for Android and .NET/C# McClure Provides experienced .NET and C# developers with the knowledge they need to become successful Android application developers without having to learn another language.Feb-12 | 9781118026434 | £29.99 | €36.00 | $44.99

Professional Android 4 Application Development MeierDevelopers, build mobile Android apps using Android 3. If you’re an experienced developer, you can start creating robust mobile Android apps right away with this professional guide to Android 3 application development.Feb-12 | 9781118102275 | £29.99 | €36.00 | $44.99

Join the discussion @ p2p.wrox.comF U L LY U P D A T E D !

Reto Meier

Professional

Android™ 4Application Development

Wrox Programmer to Programmer™Join the discussion @ p2p.wrox.com

Wallace B. McClure, Nathan Blevins, John J. Croft IV, Jonathan Dick, Chris Hardy

ProfessionalAndroid™ Programmingwith Mono for Android and .NET/C#

Android Application Development All-in-One For Dummies Burd 8 books in 1 takes you from Android newbie to confi dent programmer! Jan-12 | 9781118027707 | £27.99 | €32.00 | $39.99

Barry Burd

8 IN 1BOOKSBOOKS

• The Eclipse Environment• Android Programming Basics• Designing Great Android Apps• Location and Maps• Android OS and Hardware• SQLite • Security• Game Programming

Android Application Development

A L L - I N - O N E

Making Everything Easier!™

Android Tablet Application Development For Dummies FelkerAndroid tablet apps are the next big thing and bestselling Android For Dummies programming author Donn Felker is here to guide you! Dec-11 | 9781118096239 | £21.99 | €24.00 | $29.99Donn Felker

Author of Android Application Development For Dummies

Learn to: Maximize Android SDK features and design apps perfectly suited for Android tablets

Use Google’s new notification system and leverage the widget API

Create menus using XML and databases with SQLite

Find your niche in the Android Market and develop an app icon and identity

Android Tablet Application Development

Making Everything Easier!™

Android 3 SDK Programming For Dummies Ramnath Fast is good, and this book gets you up to speed with Android 3 programming quickly and effi ciently without wasting your time explaining concepts that you are already familiar with. Oct-11 | 9781118008256 | £24.99 | €28.00 | $34.99Rajiv Ramnath, PhD

with Roger Crawfis, PhD, and Paolo Sivilotti, PhD

Learn to:• Build an app for the Android OS, following

step-by-step directions

• Design interfaces, manage applications, and use external services

• Choose the appropriate Android version for your application

• Work with the newest SDK features

Android™

3SDK Programming

Making Everything Easier!™

Beginning Android Tablet Application Development Lee Presented in Full Colour, this book takes a hands-on approach to teaching aspiring developers how to create tablet applications for the latest Android OS. Aug-11 | 9781118106730 | £24.99 | €28.00 | $34.99

Android™ Tablet Application Development

Wei-Meng Lee

Wrox Programmer to Programmer™Join the discussion @ p2p.wrox.com

App Inventor for Android: Build Your Own Apps - No Experience Required! Tyler The complete guide to App Inventor for Android, Google’s new visual language for building mobile apps.May-11 | 9781119991335 | £22.99 | €27.60 | $34.99

Beginning Android Application Development LeeA hands-on approach to teaching aspiring developers how to create applications for the latest Android OS and newest devices.Apr-11 | 9781118017111 | £26.99 | €32.00 | $39.99 Android™

Application DevelopmentWei-Meng Lee

ULL COLORIN F

Android

36074-Computing-mobdev_brochure2012.indd 6 11/16/11 8:53 AM

Page 7: Mobile Development 2012

All our titles are also available in e-book formats through all major e-book retailers

Android Application Development For Dummies Felker Shows new Android programmers how to get started by downloading the SDK, getting Eclipse up and running, understand how Dalvik differs from other Java implementations, code Android applications, and submit the projects to the Android market. Dec-10 | 9780470770184 | £21.99 | €24.00 | $29.99

Donn FelkerIndependent software development consultant

Learn to:• Create apps for hot smartphones like

Droid™ X, Galaxy S, and MyTouch®

• Download the SDK and get Eclipse up and running

• Code Android applications

• Submit your apps to the Android Market

Android™

Application Development

Making Everything Easier!™

Android 3 SDK Programming For DummiesRamnathFast is good, and this book gets you up to speed with Android 3 programming quickly and effi ciently without wasting your time explaining concepts that you are already familiar with. Oct-11 | 9781118008256 | £24.99 | €28.00 | $34.99Rajiv Ramnath, PhD

with Roger Crawfis, PhD, and Paolo Sivilotti, PhD

Learn to:• Build an app for the Android OS, following

step-by-step directions

• Design interfaces, manage applications, and use external services

• Choose the appropriate Android version for your application

• Work with the newest SDK features

Android™

3SDK Programming

Making Everything Easier!™

AndroidTM Development with Flash: Your visual blueprintTM for developing mobile apps Dolce Guides readers step-by-step through the process of creating apps for the Android OS using the Flash CS5 development platform. Oct-10 | 9780470904329 | £23.99 | €28.00 | $34.99

Windows Phone 7

Windows Phone 7 is changing the handheld and phone market race and Microsoft’s introduction of the new product line drew rave reviews from users and tech pundits alike. The platform does away with all previous mobile efforts from Microsoft, from the look and feel down to the underlying code.

Windows Phone 7 Programming for Android and iOS Developers Zhou With a special focus placed on the new Windows Phone 7 (WP7) design guidelines and technologies, this reference helps you extend your knowledge so that you can learn to develop for the new WP7 platform.Aug-11 | 9781118021972 | £26.99 | €32.00 | $39.99

Zhinan Zhou, Robert Zhu, Pei Zheng, Baijian Yang

Windows® Phone 7 Programming for Android™ and iOS DevelopersForeword by Eric Hautala, General Manager, Windows Phone 7, Microsoft Corporation

Wrox Programmer to Programmer™Join the discussion @ p2p.wrox.com Windows Phone 7 Application Development For Dummies Hughes This 4 colour book will teach both novice and seasoned developers how to develop Windows Phone 7 applications for small and large scale use using several tools.  Aug-11 | 9781118021750 | £21.99 | €24.00 | $29.99

Bill HughesIndrajit Chakrabarty

• Choose a development environment anduse Windows Phone 7 developer tools

• Create your own cool and interactiveWindows Phone 7 apps

• Submit and sell your app in theWindows Phone Marketplace

Learn to:

IN FULL COLOR!

Windows® Phone 7Application Development

Making Everything Easier!™

Professional Android 2 Application Development MeierShows how to leverage the features of Android 2 to enhance existing products or create innovative new ones.Feb-10 | 9780470565520 | £29.99 | €36.00 | $44.99

Wrox Programmer to Programmer™Join the discussion @ p2p.wrox.com

Reto Meier

Professional

Android™ 2Application Development

Android

36074-Computing-mobdev_brochure2012.indd 7 11/16/11 8:53 AM

Page 8: Mobile Development 2012

All our titles are also available in e-book formats through all major e-book retailers

Beginning Windows Phone 7 Application Development: Building Windows Phone Applications Using Silverlight and XNA Lecrenski This book provides the reader with an early look at the powerful development platform and tools that are available for programming Windows Phone 7 Series applications.May-11 | 9780470912331 | £23.99 | €28.00 | $34.99

Wrox Programmer to Programmer™Join the discussioon @ p2p.wrox.com

Nick Lecrenski, Karli Watson, Robert Fonseca-Ensor

Windows® Phone 7 Application Development

®®

® ®

Windows Phone 7 Application Development 24-Hour Trainer Faucher This book provides concise chapters which serve to quickly ramp up the reader on Silverlight application development for Windows Phone 7.Mar-11 | 9780470939079 | £26.99 | €32.00 | $39.99

Brian Faucher

Windows® Phone 7 Application Development

Wrox Programmer to Programmer™Join the discussion @ p2p.wrox.com

Professional Windows Phone 7 Game Development: Creating Games using XNA Game Studio 4 Williams This book provides an overview of developing games for Windows Phone 7 and how to work within XNA Game Studio 4.0. Mar-11 | 9780470922446 | £29.99 | €36.00 | $44.99Chris G. Williams, George W. Clingerman

ProfessionalWindows® Phone 7 Game DevelopmentCreating Games Using XNA® Game Studio 4

Wrox Programmer to Programmer™Join the discussion @ p2p.wrox.com

Professional Windows 7 Development Guide MuellerProfessional Windows 7 discusses all of the major new features in Windows 7, describes why the developer would want to use them, investigates the user implications of these new features, and then shows how to develop applications using them.Feb-11 | 9780470885703 | £29.99 | €36.00 | $44.99

John Paul Mueller

Professional

Windows® 7 Development Guide

Wrox Programmer to Programmer™Join the discussion @ p2p.wrox.com

Professional Windows Phone 7 Application Development: Building Applications and Games Using Visual Studio, Silverlight, and XNA Randolph Using tools such as Visual Studio, Expression Blend and the device emulator, this book shows users how to develop for Windows Phone to design, build, test and deploy mobile applications. Nov-10 | 9780470891667 | £29.99 | €36.00 | $44.99

Windows Phone 7

Nick Randolph, Christopher Fairbairn

ProfessionalWindows® Phone 7 Application DevelopmentBuilding Applications and Games Using Visual Studio®, Silverlight®, and XNA®

Wrox Programmer to Programmer™Join the discussion @ p2p.wrox.com

36074-Computing-mobdev_brochure2012.indd 8 11/16/11 8:54 AM

Page 9: Mobile Development 2012

All our titles are also available in e-book formats through all major e-book retailers

Qt for Symbian Fitzek Step-by-step it explains Qt in an easy to access fashion, using simple examples throughout. Apr-10 | 9780470750100 | £27.99 | €33.60 | $45.00

Inside Symbian SQL: A Mobile Developer’s Guide to SQLite Litovski Richard Maynard and his team show how to design code and ease migration from an internal and external point of view plus they reveal the dos and don’ts of writing high performance database applications.Feb-10 | 9780470744024 | £34.99 | €42.00 | $55.00

Samsung

Introduction to bada: A Developer’s GuideMorris Bada is not another mobile OS, it’s an access layer. Bada is a small, well-organised, and logically structured mobile platform for Samsung mobile devices.Sep-10 | 9780470974018 | £32.99 | €39.60 | $55.00

Ben Morris Manfred Bortenschlager, Jon Lansdell, Cheng Luo, Michelle Somerville

Introduction to bada A Developer’s Guide

Symbian

Other

Professional Unity and C#: Multi-Platform 3D Game Development Opal May-12 | 9781118063378 | £29.99 | €36.00 | $44.99

Manuel Saint-Victor, Deniz Opal

Professional

Unity and C#Multi-Platform 3D Game Development

Wrox Programmer to Programmer™Join the discussion @ p2p.wrox.com

The Art of the App Store: The Business of Apple Development McCann Jan-12 | 9780470952788 | £19.99 | €24.00 | $29.99

Dane Baker

The Art of the App StoreThe Business of Apple Development

Prototyping Augmented Reality Mullen Nov-11 | 9781118036631 | £27.99 | €32.00 | $39.99

AUGMENTED REALITY

TO

NY

MU

LLEN

SERIOUS SKILLS.

PROTOTYPING

HTML, CSS, and JavaScript Mobile Web Development For Dummies HarrelSep-11 | 9781118026229 | £21.99 | €24.00 | $29.99

William Harrel

Learn to:• Use standard web tools to build sites

for iPhone®, iPad®, BlackBerry®, and Android ™ platforms

• Optimize sites for all mobile devices

• Accommodate different mobile browsers and security features

• Take advantage of HTML5

HTML, CSS & JavaScript®

Mobile Development

Making Everything Easier!™

36074-Computing-mobdev_brochure2012.indd 9 11/16/11 8:54 AM

Page 10: Mobile Development 2012

All our titles are also available in e-book formats through all major e-book retailers

Beginning PhoneGap Myer Dec-11 | 9781118156650 | £24.99 | €28.00 | $34.99

Beginning

PhoneGap Thomas Myer

Wrox Programmer to Programmer™Join the discussion @ p2p.wrox.com

Flash Mobile Application Development For Dummies O’Rourke Nov-11 | 9781118012543 | £21.99 | €24.00 | $29.99

Jodie O’RourkeAdobe Certified Flash Expert

Learn to:• Build and deploy AIR® for Android™ apps

• Create fun and easy-to-use games quickly using Flash

• Design a good mobile user interface

• Develop native apps for iOS using Flash

Flash® Mobile

Application Development

Making Everything Easier!™

Beginning Mobile Application Development in the CloudRodger Nov-11 | 9781118034699 | £24.99 | €28.00 | $34.99Beginning

Mobile Application Development in the Cloud

Richard Rodger

Beginning Flash, Flex, and AIR Development for Mobile Devices Anderson Nov-11 | 9780470948156 | £27.99 | €32.00 | $39.99

Jermaine G. Anderson

BeginningFlash®, Flex®, and AIR®

Development for Mobile Devices

IN FULL COLOR

Wrox Programmer to Programmer™Join the discussion @ p2p.wrox.com

Professional Augmented Reality Browsers for Smartphones: Programming for junaio, Layar and Wikitude Madden Jun-11 | 9781119992813 | £32.99 | €39.60 | $44.99Lester Madden

Programming for junaio, Layar, and Wikitude

ProfessionalAugmented Reality Browsers for Smartphones

Wrox Programmer to Programmer™Join the discussion @ p2p.wrox.com

Professional Flash Mobile Development: Creating Android and iPhone Applications Wagner Jan-11 | 9780470620076 | £26.99 | €32.00 | $39.99

Richard Wagner

Creating Android™ and iPhone® Applications

ProfessionalFlash® Mobile Development

Wrox Programmer to Programmer™Join the discussion @ p2p.wrox.com

Appillionaires: Secrets from Developers Who Struck It Rich on the App StoreStevensOct-11 | 9781119978640 | £16.99 | €20.40 | $24.99

Other

36074-Computing-mobdev_brochure2012.indd 10 11/16/11 8:54 AM

Page 11: Mobile Development 2012

Mobile World Congress 2012Wiley will once again be gracing Barcelona with its presence at the Mobile World Congress 2012, the world’s premier mobile industry event.

We will be in our usual spot of Hall 2, with our biggest and best stand yet, packed full to the brim with great titles covering all aspects of mobile development, from Apple to Android and everything in between.

All our titles are also available in e-book formats through all major e-book retailers

36074-Computing-mobdev_brochure2012.indd 11 11/16/11 8:54 AM

Page 12: Mobile Development 2012

All our titles are also available in e-book formats through all major e-book retailers*

* Available in PDF, ePub and Mobi/Kindle formats

36074-Computing-mobdev_brochure2012.indd 12 11/16/11 8:54 AM