Mobile TripCase Overview Tomek Krzyzak September 2012 Confidential | Sabre Travel Services...
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Transcript of Mobile TripCase Overview Tomek Krzyzak September 2012 Confidential | Sabre Travel Services...
Mobile TripCase Overview
Tomek Krzyzak
September 2012
Confidential | Sabre Travel Services Development
What is TripCase?
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The world’s leading travel management platform, which provides contextually relevant tools and information when and where traveler needs it. It’s a place to organize trips regardless of the purpose (leisure or business) and the booking source. It supports various mobile platforms, email clients and web browsers
TripCase – Trip Management
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• Organizes travel details by trip• Neutral to booking source• Details of trip can be added automatically or manually• Travelers can combine trips from multiple sources into a
single trip• Supports 11 types of trip elements such as dining,
meetings, cruise, activities, attractions, or rail
TripCase – Relevant Messaging
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• Provides relevant, robust travel messaging triggered by specific details of the trip
• Critical alerts – changes to a flight’s departure and arrival information
• Information and Advice• Promotions and Offers
TripCase – Contextual Tools and Services
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Full flight schedules & availabilityArrival updates for followersLoyalty bonus point offersCurrency / measures converterItinerary sharingSeat maps and availabilityDriving directionsClick-to-callFlight monitoring and statusCheck-inAirport parking availabilitySocial media trip publishing
What’s Cool in IT World Today?
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• Social Media• Cloud Computing• Software-as-a-Service• Personalization• Video• Gamification
Mobile Technology Trends
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• Location Based Services• Mobile Payments• Near Field Communication• Augmented Reality• Voice
Travel Industry Mobile Trends
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• Shopping and Booking for Travel• Ancillary Services• Merchandising• Disruption Management• Movement Tracking
Mobile Today
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• 5.9B mobile subscribers• 1.2B mobile web users worldwide• 1.5B mobile phones sold in 2011 including 490 000 smartphones• 8 trillion SMS sent in 2011• $3.3B spent on mobile advertising• Over 300 000 mobile apps have been developed in 3 years and
downloaded 10.9B times
Mobile in the Future
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• Smartphones sales to reach 1B units annually by 2016 • iPad and other tablets take off to reach 260MM by 2016• 3G & 4G networks continue to expand • Rapid adoption of mobile technologies and solutions• Mobile web browsing to surpass „traditional” by 2014 • Mobile transactions take off to reach over $200B by 2015
Mobile Technology Challanges
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• Strong mobile device, platform and APIs fragmentation• Emerging and immature mobile software technologies• High costs of mobile application development and
maintenance• Native vs. Hybrid vs. Mobile Web App• Not enough skilled people• Security concerns
New TripCase – Technology Behind
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• Hybrid Mobile Application – HTML5,CSS3 and JavaScript• Write Once, Deploy Everywhere - Apple, BlackBerry, Android, Windows• Native behavior and look&feel• App store distribution • Lower costs of development and maintenance