Mobile Deck branding
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Transcript of Mobile Deck branding
Pi Identity
Australian Scale & Independence
Largest Independent Media Representation Company in
Australia
Power Brands
Australia’s leading C-Suite, Luxury, Ethnic Audience
Global Media Partners
Exclusive Representation of Leading Media Brands
Multi-Media Expertise & Insight
International & Australian media and market intelligence. International
media planning and buying assistance
Mobile and Social
International and Ethnic social media intelligence
Mobile, In-App and App Performance marketing
World Class Analytics and Tracking
Premium and performance networks for AU and International eyeballs
Why Mobile ? 1. Area of Distraction
Area of distraction increases proportionately with viewing distance to screen.
PC display is now a cluttered environment with
competing advertisers and executions.
Mobile advertising is
limited to 1 Ad per screen.
Mobile provides unlimited
rich media capabilities.
Why Mobile ? 2. 100% Share Of Screen
Why Mobile? 3. Screen Shift - Mobile vs Desktop
Time spent on mobile screens now far outstrips time spent on desktop and the
gap is expected to continue to increase
Customer engagement on multiple levels has never been more
important nor more competitive.
Mobile is quickly becoming the most critical element to
•capturing,
•transacting,
•Engaging
•retaining
customers on a local and global arena.
Compact screen size is over come by several unique advantages.
•100% share of screen
•Short distance minimising area of distraction
•Deeply personal engagement with device
•Mobile enhances connectivity to information
Why Mobile ?
Screen Shift in Australia
Screen Shift will see more and more
Australians increasing screen time
on mobile devices compared to
desktop.
This represents a greater
phenomenon than multi-screening.
Consumers are increasingly relying
on mobile devices for all web
browsing requirements.
Mobile screen usage will dominate
as corporations increasingly utilise
app functionality for customer
service, commerce, engagement and
loyalty.
Targeting Capabilities
DEVICE
OS
Brand
Model
Screen Size
OS
iOS
Android
Blackberry
Windows
Symbian
GEO IP
RAW IP
Country (via IP)
State (via IP)
PLATFORM
WAP
App
CATEGORY
News
Business
Finance
Technology
Social
Entertainment
Games
… more
TIME
Time of day
Day of week
Our Publisher Customer Reach
Banner Transition Effect
Sample Flow - Auto expanded to collapse ad unit
Sample Flow : footer ad unit to video play
Smart Phone : Rich Media
Get in Touch
au
T + 61386404073
M + 61421144851
“Markets always change faster than
marketing.”
Philip Kotler