Mobile Customer Loyalty Programs

Mobile Customer Loyalty Programs

http://www.urmobile.com

http://urmobile.com/


Brands are starting to leverage mobile promotions to strengthen customer loyalty.

With mobile phone penetration approaching 90% in the USA - mobile marketing allows brands to engage

customers anytime/anywhere.



Loyalty programs are a key component of the mobile marketing spectrum. Loyalty programs go beyond lead capture or awareness generation to establish strong

relationships with customers. Here we discuss a few mobile loyalty programs brands

and agencies can consider.


Opt-in Programs Here customers provide information about their

preferences, likes, dislikes, demographics, etc and in return receive permission based targeted and relevant

messages of promotions/deals/events.

For example motorcycle enthusiasts could be invited to test-drive the latest motorcycle

models.


Loyalty Rewards • Opt-in loyalty programs gives customers access to the best offers/deals on products that interest them via mobile. • Retailers can proactively send offers/incentives to the customer’s mobile device - thus eliminating the need for membership cards. • Mobilizing the physical card means - retailers can add location based offers, customized coupons and a quick check-out experience.

For ex. a loyalty reward mobile program can alert a customer to any special offers when he checks-in.


Mobile CouponsMobile coupons add interactivity, location and real-time attributes to the traditional coupon. So companies use

mobile coupons in different ways.

For ex real-time redemption at the point of sale where a customer gets a future coupon in real-time.


The mobile medium is very effective for a number of reasons

(a) It is ideal for reaching today’s technologically-savvy consumers(b) Real-time (c) Location intelligence


Research is showing mobile coupon redemption rates can often exceed 50% as compared to 2%-5% for traditional coupons. The mobile platform continues to grow - and mobile loyalty programs are a great mechanism for companies to serve their mobile customers and build excellent relations with them.


Contact Us

Your mobile strategy

http://www.urmobile.com/


Mobile Customer Loyalty Programs

Technology

Transcript of Mobile Customer Loyalty Programs