Mobile Culture - You Tube
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Transcript of Mobile Culture - You Tube
![Page 1: Mobile Culture - You Tube](https://reader033.fdocuments.us/reader033/viewer/2022052410/55516b10b4c905a8768b5887/html5/thumbnails/1.jpg)
Google Confidential and ProprietaryGoogle Confidential and Proprietary
Tailoring content to mobileTimbo Drayson, Product Manager, YouTube Mobile
user experiencedevices
![Page 2: Mobile Culture - You Tube](https://reader033.fdocuments.us/reader033/viewer/2022052410/55516b10b4c905a8768b5887/html5/thumbnails/2.jpg)
Google Confidential and Proprietary
Why
HowWhat
![Page 3: Mobile Culture - You Tube](https://reader033.fdocuments.us/reader033/viewer/2022052410/55516b10b4c905a8768b5887/html5/thumbnails/3.jpg)
Google Confidential and Proprietary
Why
HowWhat
![Page 4: Mobile Culture - You Tube](https://reader033.fdocuments.us/reader033/viewer/2022052410/55516b10b4c905a8768b5887/html5/thumbnails/4.jpg)
Google Confidential and Proprietary
Why
HowWhat
![Page 5: Mobile Culture - You Tube](https://reader033.fdocuments.us/reader033/viewer/2022052410/55516b10b4c905a8768b5887/html5/thumbnails/5.jpg)
Google Confidential and Proprietary
Optimise for the long term
![Page 6: Mobile Culture - You Tube](https://reader033.fdocuments.us/reader033/viewer/2022052410/55516b10b4c905a8768b5887/html5/thumbnails/6.jpg)
Google Confidential and Proprietary
Be agile
![Page 7: Mobile Culture - You Tube](https://reader033.fdocuments.us/reader033/viewer/2022052410/55516b10b4c905a8768b5887/html5/thumbnails/7.jpg)
Google Confidential and Proprietary
Trial product early
![Page 8: Mobile Culture - You Tube](https://reader033.fdocuments.us/reader033/viewer/2022052410/55516b10b4c905a8768b5887/html5/thumbnails/8.jpg)
Google Confidential and Proprietary
Iterate product with user insights
![Page 9: Mobile Culture - You Tube](https://reader033.fdocuments.us/reader033/viewer/2022052410/55516b10b4c905a8768b5887/html5/thumbnails/9.jpg)
Google Confidential and Proprietary
Why
HowWhat
![Page 10: Mobile Culture - You Tube](https://reader033.fdocuments.us/reader033/viewer/2022052410/55516b10b4c905a8768b5887/html5/thumbnails/10.jpg)
Google Confidential and Proprietary
Ensure users can access all your content synchronised across all devices
![Page 11: Mobile Culture - You Tube](https://reader033.fdocuments.us/reader033/viewer/2022052410/55516b10b4c905a8768b5887/html5/thumbnails/11.jpg)
Google Confidential and Proprietary
Otherwise it's a broken user experience
![Page 12: Mobile Culture - You Tube](https://reader033.fdocuments.us/reader033/viewer/2022052410/55516b10b4c905a8768b5887/html5/thumbnails/12.jpg)
Google Confidential and Proprietary
1. Pick the device
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Google Confidential and Proprietary
2. Define new use cases
usability goodbad
mobility
low
highon the go
in theliving room
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Google Confidential and Proprietary
3. Decide on the platform
Mobile Web Mobile Native TV App
location (GPS) ✔ ✔ X
camera X ✔ ✔ (Samsung)
microphone X ✔ X
compass X ✔ -
large display video - - ✔
reach All Smartphones iOS / Android / Windows 7 / RIM...
Samsung / LG / Sony / GTV...
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Google Confidential and Proprietary
1. Feature Phone 2. Videos 3. Mobile Web
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Google Confidential and Proprietary
1. Phone 2. Film & Upload 3. Mobile Native
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Google Confidential and Proprietary
1. Phone 2. Preloading 3. Mobile Native
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Google Confidential and Proprietary
1. TV 2. Fling to TV 3. TV & Mobile web (initially)
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Google Confidential and Proprietary
1. All Mobile 2. World Wonders 3. Mobile Web
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Google Confidential and Proprietary
Why
HowWhat