Tube mogul mobile marketing programmatic summit

©2016 TubeMogul Inc. All rights reserved.Source: eMarketer May 2016, Flurry Nov 2015

2013

2016

82127

160138

Desktop time spent increased by only 8% in 3 years

while mobile increased 95% - 81% of this time in

in app

8%

95%

Users are spending time on Social & Messaging, Games

and Productivity.


Seamlessly deliver video ads across

desktop and mobile

Combat Flash-content blocking

by Chrome and Safari

Open up more mobile interactive

video inventory

Enable fraud and brand safety solutions


Measure viewability according to MRC

standard using VPAID JavaScript

Leverage IAS and MOAT 3rd-party

viewability measurement on mobile


Audience / Demo

Scale targeting across:

Geography

Behavioral

Sales

Device Type


Mobile offers unique advertising opportunities


Minimal interruptive ads in chat apps

Bot powered ad experience


Give viewers option to view short

video ads in exchange for coins or

credits

Tube mogul mobile marketing programmatic summit

Marketing

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