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Lynne Wright

23 April 2015

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Making your mobile site pay

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Agenda

o Introductions

o How important is m-commerce to your business?

o What are you doing to optimise your mobile site?

o How does mobile CRO differ from desktop CRO?

How important is

m-commerce?

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Boosting the ranking of

mobile-friendly pages

Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.

Source: http://googlewebmastercentral.blogspot.co.uk/2015/02/finding-more-mobile-friendly-search.html

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Mobile commerce

Mobile now accounts for 40% of all online retail

sales.

The average m-retail conversion

rate reached 3.1% during March.

Down from 3.4% in February

Source: IMRG and Capgemini’s Quarterly Benchmark

How important is m-

commerce to your business?

o What percentage of traffic and sales

does it generate?

o What’s your most pressing mobile

concern right now?

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Optimising your

mobile website

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What makes mobile CRO

different from desktop CRO?

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What makes mobile CRO

different from desktop CRO?

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Mobile CRO - process

Tool Setup Diagnostic Triage™ Optimisation

Plan Creative Execution

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Mobile CRO - tools

Mobile CRO – top tips

Don’t assume mobile shoppers have the same

needs as desktop shoppers

Remember - mobile & PC users are not always

different people.

Optimise your mobile website for what your

visitors are using it for

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Next Steps

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