Mobile Based Smart Life

NIPA (National IT Industry Promotion Agency, Korea)

Sep 2012

5 predictions for the next 5 years Energy: People power will come to life

Security: You will never need a password again

Mind reading: No longer science fiction

Analytics: Junk mail will become priority mail

Mobile: The digital divide will cease to exist

Mobile devices are decreasing the information-accessibility gap

in disadvantaged areas. In five years, the gap will be

imperceptible as growing communities use mobile technology to

provide access to essential information

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• Increased processing speed • Reduction in size • Longer battery life • Improved communications • Familiarity with technology

• LBS (Location Based Services) • M-Commerce • Augmented Reality • Targeted Marketing • Ubiquitous Life

has led to

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Focusing on Mobile

• In 2012 the number of smart-phones in Korea will surpass the number of

PCs(desktops + laptops)

• In 2014 the number of mobile internet users will surpass the number of PC internet

users

• In March 2011 there were 10 million smart-phone subscribers

doubled to 20 million smart-phone subscribers by December 2011 (in 9 months)

Government services need to match the current trends

Widespread usage of:

Phones Operation of Call-Centers

Internet Development and operation of websites

Smart-phones Operation of smart-phone services

Current Mobile Government Services in Korea

“Picture-phones” • Mobile citizen services based on SMS and MMS provided through the integrated GIDC

(Government Information Data Center) – 190 Agencies, 335 Services provided

“Smart-phones” – as of mid 2011

• 173 mobile websites provided through mobile web however most of the content is

limited to providing information, and level of mobile web support is low

• More than 300 public mobile applications have been developed and are being

provided

Social Media • 40 Central government agencies are using private sector blogs as a direct channel for

communication with the citizens

• SNS: More than 100 central and regional government organizations use Twitter,

Facebook, etc. to communicate directly with the citizens

M-Gov Development History

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Challenges Faced During Korean m-Gov Implementation

Overlapping resource

investment - Different m-government

services were adopted

independently to satisfy each

government agency's

requirements

Security Platform - Services were provided on

platforms of private service

providers (lock-in)

• Need for a coordinated

and planned development

approach

• Considerations for

dedicated m-Government

service center

Korea’s Mobile Government’s Vision and Goals

Strategic Plan (1/2)

• Construction of wireless infrastructure - Establish a high-speed (100 Mbps+) wireless network infrastructure by 2015 that will

allow citizens to enjoy the mobile services anywhere in Korea

• Transform to smarter mobile services - Transform E-Gov to Smartphone-based m-Gov Services to be integrated and

simplified, while being connected with other related services

- Provide a Government mobile service gateway that can suggest services that

matches the citizen’s needs

• Elimination of obstacles - Resolve mobile issues such as security, identification, regulation, commission,

copyright, etc.

Strategic Plan (2/2)

• Open Public Databases and services to private sector - By the year 2013, open over 300 types of public information and 100 kinds of public

services

• Utilize the Latest technologies - Provide innovative mobile services using developments such as: Personalization,

Location Based Services, Augmented Reality to show the citizens the benefits

achievable with these new services

Way Forward – Results of ISP (Information Strategy Planning)

Completed

34%

Under

development

16%

Planned

50%

Mobile Application Status

Traffic Info

5% Tourism Info

10%

Socialization

39%

e-Library

5%

Specific Info

34%

Other

7%

Types of Services

Need for a more systematic approach for

mobile application development

“Socialization/Informatization” is

the service most provided, need

for consideration of relevance of

mobile app.

Implications

• All departments should consolidate the management of their

government mobile services : efficiency and security

• Services need to be upgraded from simple notification to more

advanced administrative transactions

• Focus on compatibility and accessibility

• Instead of just porting website to mobile, development of new mobile

services are needed (talking advantage of the latest technologies)

• Improvement of security measures and mobile government common

security infrastructure recommended

• Utilization of mobile office as soon as possible

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Most Popular Mobile Services in Korea

Administrative Agencies

• Life expectancy calculator (330K downloads) – Ministry of Statistics

• Dictionary of economy and current

trends (170K downloads) – Ministry of Finance and

Strategy

•100 mountains (120K downloads – National Forest Service)

• Lady Diary (110K downloads) – Ministry of Health and

Welfare

Local Governments

• iTour Seoul (257K downloads) – Seoul City

• Seoul Traffic (257K downloads) – Seoul City

• KyeongGi Bus Information (180K downloads) – KyeongGi Province

• Busan Tour Guidebook (50K downloads) – Busan City

* Differences in dates made available to public

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Facebook Currently more than 350 million active users currently access Facebook through mobile devices (out of 800 million overall active users)

Foursquare Foursquare users 'check in' to meet up with friends nearby, keep up with friends around the world, and share their experiences through photos and comments. (10 million users)

Cisco survey: 2,800 college students and young professional worldwide

- Provides a secure storage for sensitive and confidential information

- Enables Contactless Payment through NFC (Near Field Communication)

- Card and application lifecycle management

- Management Capacity of 25M user profiles

- Next-generation financial services offering convenience and mobility

- Easily and securely manages personal financial life through apps supporting banking, credit card management, couponing, etc.)

- Essential applications to realize mobile commerce life

- Full set of banking functionalities: balance inquiry, fund transfer, bill payment, ATM locator, etc.

Smart Learning is a mobile platform that empowers students by offering online and integrated tools to: • prioritize coursework • set goals • manage schedules • organize study groups • find tutor support • improve skill sets • provide supplemental coursework

Smart Office, meeting the demands of modern life The ability to do almost everything inside the office or out to: • Increase productivity • Overcome geographical limitations • Be able to hire high quality personnel otherwise not available (parenting, caring for sick family members, etc) • Have better work-life balance

“Sixty percent of respondents to the Microsoft Telework survey — conducted among 3,600 employees in 36 cities nationwide — say they are actually more productive and efficient when working remotely”

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Owen J Lee | lee.owenj@gmail.com | (+82) 10 3707 9070

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