Mobile Banking 101
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Transcript of Mobile Banking 101
![Page 1: Mobile Banking 101](https://reader038.fdocuments.us/reader038/viewer/2022102707/55cf9fe4bb61eb3b3f8b461d/html5/thumbnails/1.jpg)
Trust, Reliability and Loyalty
User Experience and Expectations
BANKING
![Page 2: Mobile Banking 101](https://reader038.fdocuments.us/reader038/viewer/2022102707/55cf9fe4bb61eb3b3f8b461d/html5/thumbnails/2.jpg)
Customeracquisi.onandreten.onisnolongerjustaboutproductsbanksoffer…buthowbanksofferthem,enhancingaccessandtheuserexperience
![Page 3: Mobile Banking 101](https://reader038.fdocuments.us/reader038/viewer/2022102707/55cf9fe4bb61eb3b3f8b461d/html5/thumbnails/3.jpg)
2009:‐ 100+millionviewers‐ 20hoursofvideoisuploadedeveryminute
Understandthedigitalageofyourcustomer
2009:‐ 18.9millionuniquevisitors/month
2009:‐ 200billionpageviewspermonth;‐ 350millionmembers‐ 1.4millionimagesuploadedeverysecond‐ 1.6billionchatmessagessentdaily
![Page 4: Mobile Banking 101](https://reader038.fdocuments.us/reader038/viewer/2022102707/55cf9fe4bb61eb3b3f8b461d/html5/thumbnails/4.jpg)
SpecialEventsRemoteLocaLonsEmergencyManagementBack‐up
MostATMprovidershavetradiLonallyreliedonwirelineconnecLonstoprocesstransacLons.
Aswithanything,wirelineconnecLonshavelimitaLons.TheylimitplacementandrelocaLonopLons,createsecurityconcerns,andareatargetforvandalism.
PublicwirelessnetworkingtechnologiesenablebanksandindependentATMprovidersaneasy,fast,andcost‐efficientmobilebankingopLon.
WhetheritbeprimaryorbackupconnecLvityforashoppingcenter,orenablingamobileATMforoutdoorevents,mobilebankingsoluLonsprovidethereliable,manageablenetworkconnecLonneeded.
Mybankmustbe:AccessibleandConnected
![Page 5: Mobile Banking 101](https://reader038.fdocuments.us/reader038/viewer/2022102707/55cf9fe4bb61eb3b3f8b461d/html5/thumbnails/5.jpg)
There are More Mobile Devices than PCs
Foreverypersonalcomputerthat’sbought,morethanfourmobilephonesarepurchased.There’saworldofpeoplewhosemainaccesspointtotheInternetisviaamobiledevice.
![Page 6: Mobile Banking 101](https://reader038.fdocuments.us/reader038/viewer/2022102707/55cf9fe4bb61eb3b3f8b461d/html5/thumbnails/6.jpg)
MobileBankingisrelevant&growing
• 4.6millionmobilebankinghouseholdsin2008
• 10millionpredictedfor2009
• 40millioninNorthAmericaby2012
Mobilebankingisa“sLcky”service:
• Offeringgreatservice&theinconvenienceofmovingbusinesselsewhere
• Followspa`ernsof:
– DirectDeposit,OnlineBillpayandRewardprograms
![Page 7: Mobile Banking 101](https://reader038.fdocuments.us/reader038/viewer/2022102707/55cf9fe4bb61eb3b3f8b461d/html5/thumbnails/7.jpg)
InformaLonServices
Youngerhouseholdsownneitherlandlines,watchesnorpaLenceto“wait‘Lllaterforaccess”
LackofmobileserviceisaclearandnegaLvedifferenLator
BanksmustmeetexpectaLonsorlosetheentrypointforalifeLmerelaLonship
Thisishowyournextcustomerdoesbusiness
AccountAccess
BasicFeaturesofMobileBanking
UseATM&BranchFinder QuickClicktocallforcustomerservice
Checkbalances&transacLons PayBills TransferFunds
![Page 8: Mobile Banking 101](https://reader038.fdocuments.us/reader038/viewer/2022102707/55cf9fe4bb61eb3b3f8b461d/html5/thumbnails/8.jpg)
Differentneeds,differentdevices,differentfuncLon,differentcontentpresentaLon.
ProvideValue:Transac.ons
Loca.on‐basedServicesUserFriendly
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MobileBanking–makeitagreatexperience
![Page 10: Mobile Banking 101](https://reader038.fdocuments.us/reader038/viewer/2022102707/55cf9fe4bb61eb3b3f8b461d/html5/thumbnails/10.jpg)
HeidiCulbertsonMobileBusinessStrategistTwi`er:@hculbertson
Justsomefoodforthought